Rolex should follow Apple's lead

[dysert]

Given the games being played by ADs these days I wonder what would happen if Rolex did what Apple did and converted their distribution model to the company store approach leaving their current dealers to be in the used watch business. it would take all the doubts out of the buying approach and probably result in happier and more loyal customers. I do not want to have to buy jewelry or other things I do not want just to be able to buy the watch I want in a reasonable period of time. What do you think?