Visited Rolex stores in central London

[Robbyman]

Originally Posted by timlaw

one that sells watches?

this strategy makes no sense to me - rolex has no dog in the fight on the level of premium in the grey market so why fuel that market by limiting supply? all that does is reduce rolex profit (at a time when market conditions are fairly favourable for luxury watch purchasers) and fuel the grey market upwards.

my AD has racks full of datejusts and oyster perpetuals (which aren't selling) but none of us are going to buy one of those instead of an SS sports model.


still rolex is rolex and they can do just about whatever they want to do

The DJ is the best seller and has been for many years, limited supply or not.