I'm seeing lot of 'Its on display but dealer won't sell unless...' threads

[BT1985]

Originally Posted by Burlington

MSRP - is just that, manufacturers suggested retail price.

The AD is totally free to set the price they want. Otherwise it’s called price fixing.

They have zero legal obligation to sell anyone that watch. The only reason they could be in trouble legally is if they refused to serve a particular customer on the basis of discrimination.

Rolex will pull their inventory if they sell over MSRP. If they could sell for over list then they would and there would be no grey market. You are right about that they do not have to sell it, but they can’t go over list. That’s why it would be problematic for them to maintain possession of a dropped watch.


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