What is up with the Yachmaster?

[CaliBear]

Originally Posted by Brew

I guess I don't allow a manufacturer's marketing gimmicks define or limit my enjoyment of their goods.

I do not care for ceramic bezels, and the profile of the YM case is much slimmer and more comfortable on my wrist. I think the YM is a much better looking piece. The sub is a horological Camaro. Every kid has one.

I must admit that (for better or for worse) marketing does have an effect on what I think about a particular watch. I'd say the sub is maybe closer to a BMW 3 series (entry level luxury tool with a storied history), but I digress.

Getting back to the YM, aesthetically speaking, I do generally like the look of the YM (but not the YMII) although I think the design in some ways is a bit confused as to what the watch is trying to be. It is beautiful no doubt but it sort of seems like it is trying to hard be a mix of a little bit of everything to try and please everyone. I'd rather the watch be a little less ambiguous and either go more aggressive or more luxury -- not just straddle the line between the two. Of the non-ceramic models, I would personally prefer an Explorer, although that one might be the horological Jeep Wrangler.