Rolex is 'cooking' something big. Only THEY know what it is

[GerardoG]

Good afternoon TRF. As final details for a very special private event in Mexico City are taking a LOT of time, and with this, a LOT (ok, let me write this again...a LOT) of reunions; I have met with a very unusual number of brands and authorized dealers.

This morning, something very interesting in the 'big crown' market. After having coffee with a top AD, some comments during the conversation were striking:

- They are having a very hard time with the SS sports models; batmans and hulks are precious prizes replacing daytonas. SS Pepsi: Don't even mention it (ok, no news here)

- Because of this new strategy, general sales for AD's in the country has....INCREASED in double digits. No, they can not sell over retail per Rolex policy; yet, overall sales are UP.

- ALL AD's have been called to a meeting next week @ corporate. Word on the street is that something big is in the green kitchen. But as always, only they know.

...just sharing with my virtual family.

Back to follow up e-mails......