Rolex blockchain

[cuffs]

For those techies here, would blockchain help Rolex counter the AD and grey market abuses?

Rolex can also use it to manage their warranties.

Have a simple consumer blockchain app to allow checks and referencing.

For those concern about privacy, it doesn't have to record any individual names, just the ref. serial# and most importantly the history right up to the display cases (even at the greys).

Sure buyers will need to be educated to check on the blockchain... even when buying from greys or perhaps even insist that the blockchain is updated.

Imagine a complete history of a watch from Rolex SA right up to your wrist...