Question about Rolex celebrity endorsers

[ReclinerTimer]

So I was just thinking about some of the celebrity Rolex endorsers and thought of a question I thought would be interesting to ask here. So obviously we're aware of waitlists and that some Rolex's are much harder to come across than others. Let's say a huge Rolex endorser like Roger Federer woke up one day in 2016 and wanted the new Panda Daytona, or woke up this morning and wanted the a new Pepsi GMT, would he simply be able to call Rolex and they would immediately put one aside to send out to him that day? Would he even have to pay for it? Or would even someone with a big endorsement deal and arguably one of the "faces" of Rolex still have to wait to get their hands on one? Just thought this would be an interesting and fun thing to ask