What is the plural of Rolex?

[Devildog]

Originally Posted by JacksonStone

I would draw a distinction between grammar and usage. Grammar governs inflection*, not usage

Perhaps in America, that is the case () but generally speaking, in linguistics, “grammar (from Greek: γραμματική) is the set of structural rules governing the composition of clauses, phrases, and words in any given natural language”

Much more than just inflection.

Agreed, as a common (or even concrete) noun, the plural of the word rolex would be rolexes, however the op’s question was “what is the plural of Rolex”

In that context, Rolex (note the capitalisation) is a proper noun (not a common or concrete noun) and as such has no plural, as the proper noun “Rolex” is not the watch on your wrist but specifically the company that manufactures it. The trade mark referent is actually somewhat of a red herring.

(I think )