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Old 10 February 2009, 01:54 AM   #1
stusrt
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Join Date: Dec 2008
Location: The Motor City
Watch: too many
Posts: 1,114
What are your criteria for a great AD? (Or a bad one?)

To expand on the tread from ijen0311 http://www.rolexforums.com/showthread.php?t=67072
I would like to hear people’s opinion on what they think makes a great AD. I know for many, they do enough research before buying that they don’t care about anything but the bottom line price.
In the Detroit area, there are over a dozen Rolex AD’s, so I can be picky. But only 1 Panerai AD, so not much choice there.
Here is my list in order of importance:
Price
No BS! If you don’t know the answer, tell me you don’t know. (I will walk out on anyone that gives me a line of crap I know is a lie)
Really know their stuff about the line – can educate me. Usually means they also love timepieces, which makes the discussions and purchase more enjoyable.
Willing to spend the time to discuss what I am looking for (don’t rush me)
Selection – I am often looking at a few brands, and it’s great when they are all in the same store and I can compare them side-by-side

This is what I hate most with sales people, and is common in the large chain stores:
Don’t know anything about the watches
Try to pressure you into buying (“we can give you 180 days interest fee only if buy today”)
Trashing another line, trying to sell theirs (“IWC isn’t half the watch as a Rolex”)
Snotty attitude (“it’s a Rolex, we don’t need to discount”)

I am looking at buying an Omega Speedmaster next. I found an Omega AD that really knows the line, spent the time to educate me about all the differences between the Speedmasters, and gives current market discounts (20-30%). When I’m ready to pull the trigger, I’m buying the watch from this AD.
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