rolex shops pricing across europe

[georgekart]

Originally Posted by Duende01

It might all depend on the sales tax rate. All european countries have different rates. Unlike the U.S. the price shown on an item already includes the tax. That's why it's smart to shop there as tax rates can be anywhere from 15% to 23% and that provides great savings for foreign buyers.

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Tax in Romania is 19%. Tax in Austria is 20%. By that logic, prices should be higher in Austria. So it is not the tax.

Originally Posted by Mikebt

Hey

I bought my sky dweller stainless steel black dial with 14.450 euro from official rolex shops in east europe. Then one week later saw that in Vienna Rolex shops actually sells it for 13.150 euro.

Is it normal that official rolex shops are doing different prices across europe ?
Or is it a rip off ?

br,

Mike

Here's the reason. If you compare prices in countries with Euros, net prices are all the same with only difference being due to the tax differences. So cheapest Rolex would be Luxembourg with 17% tax and most expensive would be Finland or Greece with 24% tax with difference for this particular watch being 750 Euros between the 2 according to my calculation.

The problem with that is, not all countries use Euros, and in some countries, the price will be the same as EU net price+tax. For example IIRC Sweden and Czechia are examples of that. If you take a VAT free price of 10958 (calculated from taking Austrian price of 13150 and dividing by 1.2) and multiply it by 1.21 you will get a Czech price converted to Euros listed by other forum member (more or less rounded to closest 50).

In Romania it seems to not be the case.