Will Tudor phase out ETA movements on more models?

[mountainjogger]

For example, the iconic Ranger still has an ETA 2824 and is cased under the Rose symbol.

Will Tudor continue to the change to in-house movements? Will the Rose continue to replaced with the Shield?

Thoughts?

[WatchGuy1966]

I hope not.

Part of the Tudor heritage is to use other available movements. I love the 2824. While not chronometer accurate, you can reset it every few weeks or months. And any reputable watchmaker in the world can service it.

But, that may change over the years or decades.

[masterp07]

They are going to all in house movements. They are moving out of the Rolex factory and creating their own in 2022. When this happens everything will be in house.

[kieselguhr]

Due to swatch group being allowed to circumnavigate laws to their marketing advantage and continue to reduce ETA movement delivery to companies outside the swatch group, this may very well be a reality.

In any case, Rolex/ Tudor is simply going in house to avoid movement supply complications. Might as well, they are already fairly self sufficient as it is

[masterp07]

I think once Tudor starts manufacturing movements they will start supplying them to other watch companies. Why buy an ETA movement for $250 when you can buy a Tudor movement for $350.

[Tricolore66]

It’s not really up to Tudor, ETA is calling the shots on that decision.

[SkyJuice]

It will eventually once ETA shut its doors (which is pretty soon).

[Fabrice M]

I agree the issue is ETA.

[Rokoru]

Sounds like a "logic" possibility..

[mountainjogger]

Wow.

Did not even know about the ETA supply issue. Googled it and was amazed.

Thanks to all for their response.

This forum is a great way to keep on learning. Which is one of the points of tis hobby.

[AJMarcus]

Originally Posted by masterp07

They are going to all in house movements. They are moving out of the Rolex factory and creating their own in 2022. When this happens everything will be in house.

I hope not. I think Tudor has expanded too much too soon and, as a result, is losing the Rolex quality edge in the market as demonstrated by the problems in their in house movements

[AJMarcus]

Originally Posted by masterp07

I think once Tudor starts manufacturing movements they will start supplying them to other watch companies. Why buy an ETA movement for $250 when you can buy a Tudor movement for $350.

Because the ETA movement has been a proven workhorse for decades. And any good watchmaker can service ETA at a reasonable cost.

[Russell996]

Originally Posted by AJMarcus

Because the ETA movement has been a proven workhorse for decades. And any good watchmaker can service ETA at a reasonable cost.