Basel disappointment

[jm433]

Man, I thought the watches unveiled by Rolex yesterday were terrible. Bling, bling and more bling. I don't want to be associated with a brand that's all about diamonds and flowers on dials.

One of rolex's great strengths was its commitment to its heritage and its consistency. The appearance of a DJ or a Sub from the 60s and one from the 1990s was pretty much the same. I feel like they are taking things too far now.

The emphasis is on size, precious metals, highly polished bracelets and diamonds. Rolex always had verions of its watches that were a bit flashy, but there were also the tool watches.

I feel like they've gotten away from that.

I had to wear my Omega today.