AD offers to sell a brand new sport model at the gray market price

[faz]

Originally Posted by Tavli3

I was just at a Ford dealership and saw a Cobra mustang on the floor with a sticker price of $99,000.00 and right under it in big blue print was Plus 49,999.00 Market Premium Grand Total $ 148,999.00. I think the dealer took the sticker and added that on and put it back on the windshield

I said well that’s a first for me. Asked the salesman if that was for real he said yes it was and they were selling for that price earlier in the year but I can buy it right now at list.

A good lesson to keep in mind when you’re itching to buy a watch at double or triple list.


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When BMW Z8 was being introduced back in 2000, the bmw dealership near us in Mountain View CA had already sold the $129k car with a $200k markup ( total of $329k)

Similar situations with Honda S2000 ( not in that price range, but similar as in mark ups applying to the sticker ). Still takes place with popular models and/or popular configurations.

Reality of market driven capitalism. Buy low sell high.


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