Best guess on Rolex 2023 price increase?

[seabreeze60]

What’s your best guess on Rolexes upcoming price increase?

[tekno]

It’s always a few percent. Say 5ish

Here is a link that shows increases over time https://www.minus4plus6.com/PriceEvolution.php


Sent from my iPhone using Tapatalk Pro

[seabreeze60]

Originally Posted by tekno

It’s always a few percent. Say 5ish

Here is a link that shows increases over time https://www.minus4plus6.com/PriceEvolution.php


Sent from my iPhone using Tapatalk Pro

[rohada]

Percentage increase can also vary by model.

[JayBlack]

IMHO, there will be no price increases in 2023. Rolex just increased in Europe in November, to make it stable again after the euro/usd destabilisation.
We're headed into a recession, as most can see, more and more people are getting "the call". Second hand marketplaces are dropping at a fast rate, flipping for certain sports models even isn't possible. Greys are stocked up to their necks in "desired" watches.
Inflation and recent announcements of huge corporations that they are going to lay off employees are causing the market to shrink. People will not so easily be persuaded to part with their money anymore. Especially not for a watch.
So it would not be in Rolex's best interest to raise prices this year if they want their AD's to sell.
Cause if rolex raises prices the greys will have the possibility to sell the "old" stock at previous msrp prices to recoup their investment i.e. resulting in below msrp prices for these models at greys. Which in turn will cause AD'S to be stuck with more goods which in turn will force AD'S to start selling at a discount and so we start a spiral to the bottom between greys and AD'S.
The smart money from Rolex would be on keeping prices as is for this year and ride out the recession.

[10klakes]

3-5%

[TheVTCGuy]

Yes

[Topspin14m]

Originally Posted by JayBlack

IMHO, there will be no price increases in 2023. Rolex just increased in Europe in November, to make it stable again after the euro/usd destabilisation.
We're headed into a recession, as most can see, more and more people are getting "the call". Second hand marketplaces are dropping at a fast rate, flipping for certain sports models even isn't possible. Greys are stocked up to their necks in "desired" watches.
Inflation and recent announcements of huge corporations that they are going to lay off employees are causing the market to shrink. People will not so easily be persuaded to part with their money anymore. Especially not for a watch.
So it would not be in Rolex's best interest to raise prices this year if they want their AD's to sell.
Cause if rolex raises prices the greys will have the possibility to sell the "old" stock at previous msrp prices to recoup their investment i.e. resulting in below msrp prices for these models at greys. Which in turn will cause AD'S to be stuck with more goods which in turn will force AD'S to start selling at a discount and so we start a spiral to the bottom between greys and AD'S.
The smart money from Rolex would be on keeping prices as is for this year and ride out the recession.

At least in the US, ADs are still selling out of every watch and that will continue even with a 5-10% increase. I think we’ll see at least a 5% increase. Especially with inflation where it is.

[sigma089]

Originally Posted by JayBlack

So it would not be in Rolex's best interest to raise prices this year if they want their AD's to sell.
...
The smart money from Rolex would be on keeping prices as is for this year and ride out the recession.

Imo they'll increase 5+ percent and use inflation as an excuse. They don't care what ADs move, that's the ADs' problem. ADs make 40%+ on each model at MSRP and they've had a good run the last few years. Rolex will make them buy everything they got and threaten them with loss of dealer status if they don't pay up. They are building a new factory after all.

It's going to be like in the 2010s. DJs and the likes significantly below retail at greys, MSRP at ADs to "build the relationship" on your way to a Daytona. PM pieces at significant discounts even at ADs.

[beshannon]

Originally Posted by seabreeze60

What’s your best guess on Rolexes upcoming price increase?

Yes

[brucethemanlee]

2.746% on all SS
1.823% on all PM

[GoingPlaces]

Originally Posted by JayBlack

IMHO, there will be no price increases in 2023. Rolex just increased in Europe in November, to make it stable again after the euro/usd destabilisation.
We're headed into a recession, as most can see, more and more people are getting "the call". Second hand marketplaces are dropping at a fast rate, flipping for certain sports models even isn't possible. Greys are stocked up to their necks in "desired" watches.
Inflation and recent announcements of huge corporations that they are going to lay off employees are causing the market to shrink. People will not so easily be persuaded to part with their money anymore. Especially not for a watch.
So it would not be in Rolex's best interest to raise prices this year if they want their AD's to sell.
Cause if rolex raises prices the greys will have the possibility to sell the "old" stock at previous msrp prices to recoup their investment i.e. resulting in below msrp prices for these models at greys. Which in turn will cause AD'S to be stuck with more goods which in turn will force AD'S to start selling at a discount and so we start a spiral to the bottom between greys and AD'S.
The smart money from Rolex would be on keeping prices as is for this year and ride out the recession.

Rolex will raise prices as always and their watches will sell immediately. There is still tremendous demand at msrp. 5% is nothing.

[Robf52]

Originally Posted by tekno

It’s always a few percent. Say 5ish

Here is a link that shows increases over time https://www.minus4plus6.com/PriceEvolution.php

Agree, and thanks for the link.

[watchik]

Price increase is imminent. I do not see a reason why they will not implement it. Remember, they have to pay for the new production facility….


Sent from my iPad using Tapatalk