Pepsi production rumour?

[HMHM]

Originally Posted by Kadommi

Anyone has heard the rumors that pepsi will be discontinued due to bezel production issue?

Or is all this part of a marketing strategy to shift the demand to other color combinations?

BLRO was introduced in 2018 I believe. It's about 5-6 years in production now.
The ceramic Daytona was introduced in 2016 and discontinued this year, making it a 7-8 year production run.

If it gets discontinued, it should not be a surprise. That being said, every year there have been rumours about BLRO being discontinued, whether its due to difficulty in blending the blue and red colour for the bezel, fragile bezel or new colour combination thus phasing out the BLRO, the watch is still on the Rolex website, still in the 2023 catalogue and customers are still getting called to collect their BLROs....

If people keep repeating the same garbage statement about BLRO being discontinued year after year, eventually they will get it right...... after X amount of years of getting it wrong. It was the same with the Milgauss, same with the Platinum and JM Daytona....

[Kadommi]

Originally Posted by HMHM

BLRO was introduced in 2018 I believe. It's about 5-6 years in production now.
The ceramic Daytona was introduced in 2016 and discontinued this year, making it a 7-8 year production run.

If it gets discontinued, it should not be a surprised. That being said, every year there has been rumours about BLRO being discontinued, whether its due to difficulty in blending the blue and red colour for the bezel, fragile bezel or new colour combination thus phasing out the BLRO, the watch is still on the Rolex website, still in the 2023 catalogue and customers are still getting called to collect their BLROs....

If people keep repeating the same garbage statement about BLRO being discontinued year after year, eventually they will get it right...... after X amount of years of getting it wrong. It was the same with the Milgauss, same with the Platinum and JM Daytona....

I have been said that i am in the list in 2023, but due to production issues i cant be served yet..it would be the biggest disappointment if i cant get my pepsi and it will be discontinued

[HMHM]

Originally Posted by Kadommi

I have been said that i am in the list in 2023, but due to production issues i cant be served yet..it would be the biggest disappointment if i cant get my pepsi and it will be discontinued

Honestly, all you can do is wait. I'm hoping you get the call.
However, please don't be affected by the discontinuation rumours. Every single year some random idiot (could be a grey dealer masquerading on here) spreading unsubstantiated rumours that X and Y Rolex is getting discontinued.
All these fear mongering to get people to buy pre-owned Rolex at 2-3x prices.

Since 1954 with the release of 6542, there has always been a new iteration of the BLRO GMT. Even if you can't get the 126710BLRO, there will always be a new GMT down the road....

[Harry-57]

Originally Posted by HMHM

If people keep repeating the same garbage statement about BLRO being discontinued year after year, eventually they will get it right...... after X amount of years of getting it wrong. It was the same with the Milgauss, same with the Platinum and JM Daytona....

And it will be the same for the GMT Coke, which has been coming every year since 2018, possibly before that.

[sski]

a Pepsi GMT reference will perpetually continue to exist- its a 'core' reference imo. Like the LN Sub; a BLRO GMT will exist in the lineup. Yes, it went away early in the Ceramic era but that was due to issues creating a consistent Red+Blue bezel. Now that they've somewhat gotten the hang of it, imo it will remain. BLNR on the other hand...

[buffetwarren]

I'm the OP. Went to two local ADs today. One brought up this issue unprompted and the other said he hasn't heard of this (after I asked him). I think this is fake news.

[thesharkfactor]

Pepsi bezel may well be more fragile, is probably why they give the bezel a thicker steel rim compared to the BLNR/LN.

[Subshark1861]

My AD said there were 'production issues'.

[LewisDouglas]

recently bought a pepsi but didn't enjoy as much as id anticipated

[buffetwarren]

Originally Posted by LewisDouglas

recently bought a pepsi but didn't enjoy as much as id anticipated

I’ll take it off you ;)

[Stewart_88]

Spoke to my rolex manager that i am debating letting mine go and he said wait til next year as he was told in Geneva at watch show that they are reducing production this year and few of them believe they may discontinue next year.

If that's the case I think they may release the coke so they then have blue/black, green/black and red/black.

[Auric Goldfinger]

Reducing production as they’re in the process of finalizing their new production center.

Some of the stuff that gets spewed on here.

[grahammackay86]

I was offered a Pepsi from an AD back in December but unfortunately couldn't get it as I was abroad with work and they have a collect within a week policy.

Now 7 months on I've still not had a call for another one, thought it would have come by now.

Still hoping they come through as it's probably my favourite pound for pound Rolex and has been in my sights since it was released!

[Harry-57]

Originally Posted by grahammackay86

I was offered a Pepsi from an AD back in December but unfortunately couldn't get it as I was abroad with work and they have a collect within a week policy.

That's really bad luck. A right slap round the chops from the Universe.

Originally Posted by grahammackay86

Still hoping they come through as it's probably my favourite pound for pound Rolex and has been in my sights since it was released!

That's a long wait. It took me a long time to get mine and I had to ask repeatedly. Of all the Rolex watches in my collection the BLRO is the one that could theoretically serve as a one and done. It's so well executed in both form and function. I wish you luck, but not the kind of luck you've had so far.

[rolexjackson]

My guy said this is not true at all.

[Mathematoxic]

Just another scheme by some greys to hype it up. Too many Pepsi’s available for sale but taking up rate has been as slow as a tortoise.

[geoffreyis]

It’s not like there have been a bunch of Pepsi incomings lately…

[jb335]

Originally Posted by geoffreyis

It’s not like there have been a bunch of Pepsi incomings lately…

There’s been at least two in the last couple weeks. And of course, TRF represents a tiny fraction of Rolex buyers worldwide.

By the way, I stopped by my AD for the first time in about six weeks today and they have just added a SS BLRO to their exhibition display case. SA said it came in earlier this month…..


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[Kisara]

Cracking, dark colors, color bleeding... Why can't this BLRO Cerachrom just turn fuchsia? That's the problem watch I would want!

[Dtle]

If lack of supply (for whatever reason ....) really was an issue with the BLRO it would be reflected in the grey price.

The price delta between blnr and blro has always been about $2-$2.5k on the grey market.

That was the case when the blro was 25k ans it's still the case now that the blnr is about 17k.

If there really was an issue I feel the grey price between blro and blnr would become larger.

But it isn't. But who knows really?

It's all speculation

[Goose 104]

I spoke to an AD recently who said there was an issue with the bezel but it has been rectified and they are starting to see them come through again.

[Vice1391]

Originally Posted by Goose 104

I spoke to an AD recently who said there was an issue with the bezel but it has been rectified and they are starting to see them come through again.

That’s good news, can you elaborate on that a little more?

[Goose 104]

Originally Posted by Vice1391

That’s good news, can you elaborate on that a little more?

They didn't give much more information away (it wasn't my normal AD) I asked about the situation with the Pepsi, the SA said there had been a problem with bezel production this year but he said he thought it was fixed now as they are started to see a trickle (2 or 3) coming in again (large chain in the UK)

[jaydav2306]

Again offered a 2023 stickered BLRO again today for 15K GBP... there is no shortage and I highly suspect this is just grey speculation, the same disco rumours will roll around again towards the end of the year. Why on earth would they disco their second most in demand sports configuration.

As someone sensible said above if it was true it would be reflected in the grey price but these are easily available no shortage of 2023 models

[worldofoyster]

Rolex will discontinue the pepsi

[SDR581]

The only reason Rolex will discontinue the Pepsi bezel is to push secondary market higher to elevate the brand, elevate prices of other references and eventually move the brand up market a couple of notches.

No other reason

[jfmiii]

Originally Posted by SDR581

The only reason Rolex will discontinue the Pepsi bezel is to push secondary market higher to elevate the brand, elevate prices of other references and eventually move the brand up market a couple of notches.

No other reason

I was watching John Buckley’s TikTok Live this morning on the way to work. He said he is seeing ceramic Pepsis cracking. If Rolex is concerned about servicing the SS and WG watches already in the wild and maintaining production of new watches, it would seem plausible that they either lower new production or discontinue the steel and only produce the Pepsi for PM.

[3sheets86]

Originally Posted by jfmiii

I was watching John Buckley’s TikTok Live this morning on the way to work. He said he is seeing ceramic Pepsis cracking. If Rolex is concerned about servicing the SS and WG watches already in the wild and maintaining production of new watches, it would seem plausible that they either lower new production or discontinue the steel and only produce the Pepsi for PM.

If they're trying to push people in the direction of PM then it is quite plausible that they would discontinue the SS version

[nick800]

Please discontinue the SS...since I have one!

[Dini]

I was at the Rolex Boutique in Heathrow last week. The lady saw my Pepsi and said Rolex have reduced production by up to 70%. Of course we’ve heard these rumours before so who really knows what’s true and what’s false..