The Rolex Forums   The Rolex Watch

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX


Go Back   Rolex Forums - Rolex Forum > Classifieds > WatchOut!!!

Reply
 
Thread Tools Display Modes
Old 21 July 2024, 08:54 AM   #1
valdim
"TRF" Member
 
Join Date: Jul 2022
Location: EU
Watch: ...TF
Posts: 31
Selling a watch. Price strategy.

Hi there, I am planning to part with my Datejust 36, through Chrono24.
I would be glad if the forum members share their selling strategy, mainly in terms of pricing. May be you know, that Chrono24 suggest certain selling pricem based on the criteria one provides (about the watch).
So, some questions arise:
1. Should I count on their suggested price and accept it or should I go above or below.

I am not in a hurry selling the timepiece, but I want to offer a fair price - one suitable for me and at the same time - attractive to the potential buyer...

2. Based on your knowledge or experience - Does Chrono24 show price history of the watch offered? I hope not.

3. What are the benchmarks/strategy to be used, in order to sell your watch at a fair price and in a reasonable time (which is 3-6 months in my case)?

Thanks for the opinions!
valdim is offline   Reply With Quote
Old 21 July 2024, 09:01 AM   #2
KatGirl
2024 SubLV41 Pledge Member
 
KatGirl's Avatar
 
Join Date: Jul 2012
Real Name: Kat
Location: CA, USA
Watch: 126233 Wimbledon T
Posts: 7,152
We don’t do valuations. What you can do is check Chrono 24 for your exact model, of similar age and condition, and see what the average asking and selling prices are. We also have a classified section here, that you can check. Good luck,

Kat


Sent from my iPad using Tapatalk
KatGirl is online now   Reply With Quote
Old 21 July 2024, 09:03 AM   #3
S’portEye
"TRF" Member
 
Join Date: May 2020
Location: Shreveport
Posts: 1,416
With no sell history, be prepared to have to sell pretty low in the current market. Good luck.
S’portEye is offline   Reply With Quote
Old 21 July 2024, 09:04 AM   #4
valdim
"TRF" Member
 
Join Date: Jul 2022
Location: EU
Watch: ...TF
Posts: 31
Quote:
Originally Posted by KatGirl View Post
We don’t do valuations. What you can do is check Chrono 24 for your exact model, of similar age and condition, and see what the average asking and selling prices are. We also have a classified section here, that you can check. Good luck,

Kat


Sent from my iPad using Tapatalk
I am not expecting an evaluation, @KatGirl, otherwise I would specify a lot of details (which are must in case one evaluates)...
The questions are asked in principle.
Thanks for the post.
valdim is offline   Reply With Quote
Old 21 July 2024, 09:23 AM   #5
BillA
2024 Pledge Member
 
Join Date: Mar 2007
Location: US
Posts: 3,877
Quote:
Originally Posted by KatGirl View Post
We don’t do valuations. What you can do is check Chrono 24 for your exact model, of similar age and condition, and see what the average asking and selling prices are. We also have a classified section here, that you can check. Good luck,

Kat


Sent from my iPad using Tapatalk
+1
You can also offer to one of the Trusted Sellers on this forum, but be prepared to be offered wholesale.
Good luck.
BillA is offline   Reply With Quote
Old 21 July 2024, 09:28 AM   #6
valdim
"TRF" Member
 
Join Date: Jul 2022
Location: EU
Watch: ...TF
Posts: 31
Quote:
Originally Posted by BillA View Post
+1
You can also offer to one of the Trusted Sellers on this forum, but be prepared to be offered wholesale.
Good luck.
Why nobody answers my questions, but provides answers to different questions?
valdim is offline   Reply With Quote
Old 21 July 2024, 09:31 AM   #7
4reRlxGuy
"TRF" Member
 
Join Date: Mar 2023
Real Name: David
Location: Socal
Watch: Patek 3970
Posts: 406
Don't know how much you value your time? If you're giving yourself 3-6 months to sell, thinking starting high and negotiating down if needed the time involved can add up.

Also keep in mind we are in a down mkt so time may not be on your side.

Best of luck
4reRlxGuy is offline   Reply With Quote
Old 21 July 2024, 09:37 AM   #8
4reRlxGuy
"TRF" Member
 
Join Date: Mar 2023
Real Name: David
Location: Socal
Watch: Patek 3970
Posts: 406
In regards to pricing based on recent experience trading in at reputable dealer, larger brick and motar will give you 10-20+ off an avg chrono24 $. Independent online only dealers will offer 10-15% off an avg $ (less overhead).

You likely won't get over an avg chrono24 $ unless it's a F2F transaction
4reRlxGuy is offline   Reply With Quote
Old 21 July 2024, 09:41 AM   #9
S’portEye
"TRF" Member
 
Join Date: May 2020
Location: Shreveport
Posts: 1,416
Quote:
Originally Posted by valdim View Post
Why nobody answers my questions, but provides answers to different questions?
I gave you a strategy, start low if you want it to move.
S’portEye is offline   Reply With Quote
Old 21 July 2024, 09:44 AM   #10
valdim
"TRF" Member
 
Join Date: Jul 2022
Location: EU
Watch: ...TF
Posts: 31
Thanks @4reRlxGuy! These 2 comments were more useful!

More comments, fellows?
valdim is offline   Reply With Quote
Old 21 July 2024, 09:51 AM   #11
KatGirl
2024 SubLV41 Pledge Member
 
KatGirl's Avatar
 
Join Date: Jul 2012
Real Name: Kat
Location: CA, USA
Watch: 126233 Wimbledon T
Posts: 7,152
Quote:
Originally Posted by valdim View Post
I am not expecting an evaluation, @KatGirl, otherwise I would specify a lot of details (which are must in case one evaluates)...
The questions are asked in principle.
Thanks for the post.

You mentioned the word price in all of your bullet points. Perhaps I should have been more clear. We don’t suggest anything specific, regarding pricing a watch for sale, except to offer you ideas of how to find that info. I was trying to be helpful, as was Bill. We answered you the best way we could, given our forum’s rules.

Kat


Sent from my iPad using Tapatalk
KatGirl is online now   Reply With Quote
Old 21 July 2024, 09:53 AM   #12
valdim
"TRF" Member
 
Join Date: Jul 2022
Location: EU
Watch: ...TF
Posts: 31
I am thinking now... Isn't it logical that Chrono24 suggest a price below the average, so that there is a quicker sale, thus their comission comes quicker?
valdim is offline   Reply With Quote
Old 21 July 2024, 09:55 AM   #13
valdim
"TRF" Member
 
Join Date: Jul 2022
Location: EU
Watch: ...TF
Posts: 31
Quote:
Originally Posted by KatGirl View Post
You mentioned the word price in all of your bullet points. Perhaps I should have been more clear. We don’t suggest anything specific, regarding pricing a watch for sale, except to offer you ideas of how to find that info. I was trying to be helpful, as was Bill. We answered you the best way we could, given our forum’s rules.

Kat


Sent from my iPad using Tapatalk
Thank you Kat. I dont want anybody breaking the forum rules...Hope I am not breaking them, too.
valdim is offline   Reply With Quote
Old 21 July 2024, 10:08 AM   #14
0nly5iv3Digits
"TRF" Member
 
0nly5iv3Digits's Avatar
 
Join Date: Apr 2015
Location: EARTH
Watch: What is "watch"?
Posts: 1,347
Here's some advice. Chrono24 pricing is rarely representative of market value. So Don't use their pricing for reference. Most of what you find there is "hopium". Sadly, lots of inexperienced buyers' get duped into buying high.
__________________
UNpolished or I’m not interested” 😎
2FA Enabled
0nly5iv3Digits is offline   Reply With Quote
Old 21 July 2024, 05:39 PM   #15
Batmannr1
"TRF" Member
 
Batmannr1's Avatar
 
Join Date: Aug 2018
Real Name: Martijn
Location: AmsRio
Watch: On the left wrist
Posts: 733
Use your personal network and other channels, like your local watchforum. Never sold or bought a used watch via Chrono24. All f2f transactions with vetted counterparts.
Batmannr1 is offline   Reply With Quote
Old 21 July 2024, 05:56 PM   #16
Mr Ben
"TRF" Member
 
Join Date: Sep 2022
Location: UK
Watch: 226570
Posts: 980
I haven’t sold on Chrono 24 but I can give you my perspective as a buyer. You are competing with a lot of others so it will be hard.

1) To start with you need to be competitive on price - competitive enough to get me to click on the link.
2) Next thing I’ll check is whether you are trade or private - as a private seller, you need to be even more competitive.
3) Assuming you are competitive, I am now sceptical of you, your watch and its condition. I need to get enough from the advert that it makes me believe that it’s genuine, you own it and a bit of history/ detailed condition. Original receipts/ invoices, paperwork for any repairs done, any correspondence with Rolex/ AD.really clear photos and sensible answers to any queries. They all help otherwise I’ll pass it by as there are so many to choose from.

And I don’t think you broke forum rules - you very clearly asked for selling experiences and strategy, not a valuation.
Mr Ben is offline   Reply With Quote
Old 21 July 2024, 06:51 PM   #17
valdim
"TRF" Member
 
Join Date: Jul 2022
Location: EU
Watch: ...TF
Posts: 31
Quote:
Originally Posted by 0nly5iv3Digits View Post
Here's some advice. Chrono24 pricing is rarely representative of market value. So Don't use their pricing for reference. Most of what you find there is "hopium". Sadly, lots of inexperienced buyers' get duped into buying high.
Another valuable opinion. Thank you!
valdim is offline   Reply With Quote
Old 21 July 2024, 06:54 PM   #18
valdim
"TRF" Member
 
Join Date: Jul 2022
Location: EU
Watch: ...TF
Posts: 31
Quote:
Originally Posted by Batmannr1 View Post
Use your personal network and other channels, like your local watchforum. Never sold or bought a used watch via Chrono24. All f2f transactions with vetted counterparts.
Thanks for the advice!
valdim is offline   Reply With Quote
Old 22 July 2024, 01:52 AM   #19
messikens
"TRF" Member
 
Join Date: Sep 2021
Location: SFO
Posts: 1,252
Quote:
Originally Posted by Mr Ben View Post
I haven’t sold on Chrono 24 but I can give you my perspective as a buyer. You are competing with a lot of others so it will be hard.

1) To start with you need to be competitive on price - competitive enough to get me to click on the link.
2) Next thing I’ll check is whether you are trade or private - as a private seller, you need to be even more competitive.
3) Assuming you are competitive, I am now sceptical of you, your watch and its condition. I need to get enough from the advert that it makes me believe that it’s genuine, you own it and a bit of history/ detailed condition. Original receipts/ invoices, paperwork for any repairs done, any correspondence with Rolex/ AD.really clear photos and sensible answers to any queries. They all help otherwise I’ll pass it by as there are so many to choose from.

And I don’t think you broke forum rules - you very clearly asked for selling experiences and strategy, not a valuation.

Agree with all points above. He didn't ask for an actual valuation at all but seems like folks' reading comprehension is on point...

If you want to sell on C24 I would:
1. Make sure your price is within the first 5-10 for said model when you sort by L - H price... I'd never scroll down the first 10 pieces of a particular model since most of that price is either woefully outdated or beyond hope for it ever to move

2. If you're a new private seller, be prepared to offer another 5-15 off of the listed price

3. Ensure you have plenty of detailed pictures of the condition, box, potential bill (void of address or financial info) to etablish that it's a credible piece

4. Be prepared for outrageous low-ball offers to boot

If you want way less hassle call up one of the trusted sellers and get a wholesale offer but bring tissues for the offer...


Sent from my iPhone using Tapatalk
messikens is offline   Reply With Quote
Old 22 July 2024, 02:09 AM   #20
brandrea
2024 SubLV41 Pledge Member
 
brandrea's Avatar
 
Join Date: Jul 2013
Real Name: Brian (TBone)
Location: canada
Watch: es make me smile
Posts: 78,089
C24 pricing is aspirational at best. When I look there, I generally figure the “real price” that you’d realize is about 15-20% lower on most references.
brandrea is offline   Reply With Quote
Old 23 July 2024, 12:20 AM   #21
valdim
"TRF" Member
 
Join Date: Jul 2022
Location: EU
Watch: ...TF
Posts: 31
Quote:
Originally Posted by messikens View Post
Agree with all points above. He didn't ask for an actual valuation at all but seems like folks' reading comprehension is on point...

If you want to sell on C24 I would:
1. Make sure your price is within the first 5-10 for said model when you sort by L - H price... I'd never scroll down the first 10 pieces of a particular model since most of that price is either woefully outdated or beyond hope for it ever to move

2. If you're a new private seller, be prepared to offer another 5-15 off of the listed price

3. Ensure you have plenty of detailed pictures of the condition, box, potential bill (void of address or financial info) to etablish that it's a credible piece

4. Be prepared for outrageous low-ball offers to boot

If you want way less hassle call up one of the trusted sellers and get a wholesale offer but bring tissues for the offer...


Sent from my iPhone using Tapatalk
Such posts make me realize I did good to ask my questions in this forum. VERY helpful, thank you @messikens!

Tbh, I dont mind the hassle, as I have no problem to receive (even outrageous law-ball) offers or regular ones. And comment properly.

I contacted a reputable Rolex wholeseller in my country, but that's when I received an outrageous offer with 45 (fourty five) % discount. To be precise it was including detailed watch service. I declined.
valdim is offline   Reply With Quote
Old 23 July 2024, 01:27 AM   #22
2000-NJDEVILS
"TRF" Member
 
Join Date: Apr 2020
Location: NY, NY
Posts: 460
Feel free to use Estate jewelry consignment shop…..
2000-NJDEVILS is offline   Reply With Quote
Old 24 July 2024, 12:19 AM   #23
massabee
Banned
 
Join Date: Aug 2016
Location: CA
Posts: 888
Given that chrono24 is not bankrupt, people must be paying those prices, or at least some price based on the offer.
massabee is offline   Reply With Quote
Old 29 July 2024, 06:33 AM   #24
valdim
"TRF" Member
 
Join Date: Jul 2022
Location: EU
Watch: ...TF
Posts: 31
First responces!

Well, I followed the advises you gave me and there you go - I received the first message from a potential byer!
Now...I am confused about something - the person is asking me a practical question about measuring something. Chrono24 prompts me "to make an offer", which is something different from the contect of the actual request...I guess the message from Chrono24 is automated...But should I make an offer and what does this mean?
Thanks for the opinions!
valdim is offline   Reply With Quote
Old 8 August 2024, 06:22 AM   #25
gamingdoctor
"TRF" Member
 
Join Date: Dec 2017
Location: Michigan, US
Posts: 444
To the first post - I would strongly recommend offering the watch for sale at one of the popular trusted brick and mortar stores. DavidSW, Bob's watches, etc etc - you can submit photos with some details and get a quote. Yes, you will be given a low price but you will know ballpark what your watch will be sold for. These stores also offer (relatively) more peace of mind with the sale - you just ship them the watch and you get paid.
gamingdoctor is offline   Reply With Quote
Old 8 August 2024, 06:30 AM   #26
daysky1
"TRF" Member
 
Join Date: Aug 2020
Location: Earth
Posts: 436
Quote:
Originally Posted by valdim View Post
Hi there, I am planning to part with my Datejust 36, through Chrono24.
I would be glad if the forum members share their selling strategy, mainly in terms of pricing. May be you know, that Chrono24 suggest certain selling pricem based on the criteria one provides (about the watch).
So, some questions arise:
1. Should I count on their suggested price and accept it or should I go above or below.

I am not in a hurry selling the timepiece, but I want to offer a fair price - one suitable for me and at the same time - attractive to the potential buyer...

2. Based on your knowledge or experience - Does Chrono24 show price history of the watch offered? I hope not.

3. What are the benchmarks/strategy to be used, in order to sell your watch at a fair price and in a reasonable time (which is 3-6 months in my case)?

Thanks for the opinions!
What I would do first is Google the reference number date of The Watch and evaluate the condition fairly or take it to a jewelry store that sells Rolexes and ask them what condition they would consider the watch to be in. Then you have to consider whether you have a full set which would mean the Box the white sleeve the white or green hang tag and the superlative chronometer tag the warranty card and all that came with the watch full set of links any service record the more you have the more you're going to be able to get up to a certain point for your watch. There is plenty of information out there when you do a Google search on watches for sale that would be the same or very similar to the one that you're trying to sell you can use that information to determine what a fair price would be. I wish you well in getting a fair price for your watch and also providing someone else with a watch they can enjoy for many years.
daysky1 is offline   Reply With Quote
Old 11 August 2024, 07:04 AM   #27
omar10213245
2024 SubLV41 Pledge Member
 
Join Date: Jun 2020
Real Name: Omar
Location: somewhere
Watch: 126515LN (sundust)
Posts: 1,309
Quote:
Originally Posted by valdim View Post
Thanks @4reRlxGuy! These 2 comments were more useful!

More comments, fellows?
personally, i think you're better off listing it on the reddit watch exchange subreddit. you won't have to pay fees for listing the watch, and you're going to get much better day-to-day exposure.
omar10213245 is offline   Reply With Quote
Old 11 August 2024, 01:43 PM   #28
GGGMT
2024 SubLV41 Pledge Member
 
GGGMT's Avatar
 
Join Date: Aug 2013
Location: Itinerant
Watch: 79010sg
Posts: 8,345
Just sell to Thanh or Patrick or other trusted seller.


Sent from my iPhone using Tapatalk
GGGMT is offline   Reply With Quote
Old 12 August 2024, 06:59 AM   #29
Calatrava r
2024 SubLV41 Pledge Member
 
Join Date: Mar 2017
Location: United States
Watch: Rolex and Patek
Posts: 11,418
Chono24 prices by dealers reflect the fees they have to pay to list there. To sell your watch there you will need to be below the market just slightly. Too low and you scare everyone off. To me it is just easier to sell the watch to a used watch dealer. Most send labels and wire the cash upon receipt. There can be a lot of headaches and risks in private selling watches these days which are best avoided for usually just a few bucks less from the dealer.
Calatrava r is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

My Watch LLC

WatchesOff5th

DavidSW Watches

Takuya Watches

OCWatches

Asset Appeal

Wrist Aficionado


*Banners Of The Month*
This space is provided to horological resources.





Copyright ©2004-2024, The Rolex Forums. All Rights Reserved.

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

Rolex is a registered trademark of ROLEX USA. The Rolex Forums is not affiliated with ROLEX USA in any way.