One Of My All-Time Favorite Rolex Ads

[Submarino]

Originally Posted by GradyPhilpott

Most of those Stauer ads that you see in magazines and in tabloids usually take up to a half hour to read and when you've finished you know a lot about some watch that was made 70 years ago, but very little about the watch they're selling, except that they look a little bit alike.

The long-winded style of advertising hasn't really gone away. I think these long Rolex ads are from a time when Rolex was still trying to get their watches known worldwide among a broad cross-section of the populace.

Today, really all you have to say about Rolex is the name itself.

I think in this case, brevity is a sign of successful marketing.

Grady, I completely agree with you and I definitely understand how brands evolve and how the communication needs to evolve with them. I am solely talking about how these type of ads were so great and although they might not be needed nowadays (as the brand is so well established), they created a special bond with consumers and a strong emotional connection with their brand.

[Submarino]

Originally Posted by multimedia

Thx for sharing, Hal.

Very nice "copy" on that one!



Attachment 170348

Cheers,
Joe

Great ad! Did you notice the lack of the Mercedes hand?

[Submarino]

Originally Posted by stusrt

even better

This is hilarious!!!

[multimedia]

Originally Posted by Submarino

Great ad! Did you notice the lack of the Mercedes hand?

Ah, good catch! (I totally missed that)

This is a great topic. Of course it's easy to get all excited and caught up in this when one does this for a living, but it's great to see so many others pitching in.

Sure, AD's can often be very anoying and something that will just pass us by without us knowing what the "sender" really wanted to tell us. But advertisement can also be something that "moves us" (if done in the right way of course) and can many times be considered to be pop-art (clear evidence of this just from reading some posts in this thread). That's what so great about this field of work!


Cheers,
Joe

[Submarino]

Nothing like the advertising world. I love what I do!!!

[multimedia]

Originally Posted by Submarino

Nothing like the advertising world. I love what I do!!!

X2


Cheers,
Joe

[tictocChuck]

Nobody advertises watches better than Rolex....in addition to the quailty of the watches themselves, the advertising has greatly assisted in the brand being so iconic the world over. Nice Ads...now I'll have to start clipping and framing a few! Cheers.

[WARVET]

Originally Posted by janice&fred

cool you're from mass...i originally hail from ct

nice memories of the '70's and mine were similar but different...

a $1 bottle of boone's farm apple wine, breaking into dodge challengers, a timex, no chance of making the high school football team, and peaking at the cheerleaders thru the window of the girl's locker room...

funny how we both wound up here anyhow...collecting rolexes

fred

cebu city

Well four out of five ain't bad, Didn't get the Rolex until I was 46.Wasn't much to do growing up in the country

[stusrt]

best watch ad EVER !

too bad it worked against Rolex....

http://www.youtube.com/watch?v=oB5hz...eature=related

[conrail]

Originally Posted by stusrt

best watch ad EVER !

too bad it worked against Rolex....

http://www.youtube.com/watch?v=oB5hz...eature=related

Haha, yea, great clip!

[rodb]

The best finishing line I like is from the ad of Red Adair the oil well firefighter. I think it went like this: "All of the men were wearing Rolex Oyster Perpetuals like a company badge. Some company - some badge!"