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astrazen · 7 May 2011, 09:05 AM

As a new guy I feel I need to tread carfully BUT after conversing with a well known UK grey dealer it seems that a 10% increase is on the cards in the uk. ++++ a reduction in the number of AD's.

It seems that if they dont meet a certain criteria then they loose the franchise. Maybe discounts will be in short supply then??

thesharkfactor · 7 May 2011, 09:38 AM

all good news.. becoming more exclusive.

mrbill2mrbill2 · 7 May 2011, 10:19 AM

It is Rolex's business plan, and it makes sense. Go the boutique route and eliminate Rolex ADs from selling out the "back door" to gray market resellers to meet the quota Rolex has mandated upon the AD.

Say good-bye to discounts.

On the positive side. At a boutique you would be able to speak to a sales person with Rolex knowledge. I am not bashing all ADs - just the vast majority. There are some ADs that have knowledgeable staff. But, few and far between.

Just my opinion.

Paracentesis · 7 May 2011, 10:25 AM

Quote:

Originally Posted by thesharkfactor

all good news.. becoming more exclusive.

LOL. You think a watch company that churns out around a million watches per year can be mentioned in the same sentence (paragraph? page?) as "exclusive"?

esm · 7 May 2011, 10:33 AM

Quote:

Originally Posted by Paracentesis

LOL. You think a watch company that churns out around a million watches per year can be mentioned in the same sentence (paragraph? page?) as "exclusive"?

its all about the "Supply and Demand" at the end of the day.... isn't?

mrbill2mrbill2 · 7 May 2011, 10:41 AM

Quote:

Originally Posted by Paracentesis

LOL. You think a watch company that churns out around a million watches per year can be mentioned in the same sentence (paragraph? page?) as "exclusive"?

"Around a million watches per year". Not true! In 2009, the latest numbers I can find, Rolex had 607,512 COSC certified movements. I do not know 2010 but, I doubt it was any better.

roleyrolz · 7 May 2011, 01:00 PM

I think rolex is treading in dangerous With all these price increases and cutting down AD's There price's are reaching levels were the non knowledgable buyer will be turned away. While the knowledgable one's will think I can buy a Jlc, zenith,glashutte orginal, and even entry level Blancpain and Breguet. Rolex needs to make sure that it doesn't price it's self out the market. But I don't think Rolex cares much about the US buyers or Uk the concentration is the Asian markets that's were the moneys at. Am I wrong?

blue · 7 May 2011, 04:15 PM

Mentioned this price increase a couple of weeks ago at my local AD ( Lepps) and she has not heard anything about a price increase. Have to make my mind up quick as i feel i really need a date just

boogiebot · 7 May 2011, 04:27 PM

Quote:

Originally Posted by mrbill2mrbill2

"Around a million watches per year". Not true! In 2009, the latest numbers I can find, Rolex had 607,512 COSC certified movements. I do not know 2010 but, I doubt it was any better.

i think in 2010 the cosc certified movements were around 800k. i remember seeing this on another forum

Grumpy Badger · 7 May 2011, 05:53 PM

Quote:

Originally Posted by roleyrolz

I think rolex is treading in dangerous With all these price increases and cutting down AD's There price's are reaching levels were the non knowledgable buyer will be turned away. While the knowledgable one's will think I can buy a Jlc, zenith,glashutte orginal, and even entry level Blancpain and Breguet. Rolex needs to make sure that it doesn't price it's self out the market. But I don't think Rolex cares much about the US buyers or Uk the concentration is the Asian markets that's were the moneys at. Am I wrong?

I think you are dead right about the WIS buyer but I honestly think that non knowledgeable buyers often don't care about the price.(or even see a higher price as a good thing indicating a 'better' product and giving them more bragging rights!)
Rolexes marketing is so good many non WIS believe it to be THE best watch in the world... With this new proposal Rolex will reinforce that thought. With no other watches in the shop to compare, with high prices and with all the ADs handing out Kool-Aid by the bucket load!

no TAG love · 7 May 2011, 06:09 PM

For example with 8% price increase in the US the price of a subC ex tax is $8k.

The same price in the UK ex tax is equivalent to around $6.7k at current exchange rates.

Rolex's are relatively cheap in the UK. To equilibriate the price for a subC (ex tax) between the UK and US, would require a price increase in the UK towards the thick end of 20%.

I fully expect a double digit increase in the UK, and that's why I rushed through my subC purchase this month, rather than waiting until after the summer which was my original plan.

Roja · 7 May 2011, 07:27 PM

If the prices in the UK are so low (which I've also seen and verified), why aren't more of us buying our Rolexes in the UK or via British grey dealers?

thesharkfactor · 7 May 2011, 08:06 PM

If rolex is cheaper in the uk, why then have I been buying mine from grey US dealers??

Rolex is not cheaper in the UK. If anything, it's dearer!

tattooedfagin · 7 May 2011, 08:10 PM

Quote:

Originally Posted by no TAG love

Rolex's are relatively cheap in the UK. To equilibriate the price for a subC (ex tax) between the UK and US, would require a price increase in the UK towards the thick end of 20%.

cheap, let us know where you shop...

i bought my 1680 Red from a US dealer, the very same here was 6 grand more

The GMT Master · 7 May 2011, 08:11 PM

Quote:

Originally Posted by thesharkfactor

If rolex is cheaper in the uk, why then have I been buying mine from grey US dealers??

Rolex is not cheaper in the UK. If anything, it's dearer!

Minus the VAT, the prices are pretty competitive. If someone can take advantage of currency differences, the UK is an excellent place to buy - I've had several overseas customers

Roja · 7 May 2011, 09:41 PM

My question refers to a GV, which, I believe, was retailing in the UK for 3380 GBP. Is that correct!?

Welshwatchman · 7 May 2011, 10:04 PM

Quote:

Originally Posted by Roja

My question refers to a GV, which, I believe, was retailing in the UK for 3380 GBP. Is that correct!?

Current retail price for the GV is £4770 GBP.

Roja · 7 May 2011, 10:09 PM

Yeah, I realize there was a discrepancy in my facts! I don't know why or where I read the UK prices were 3380. It didn't make sense to me either.
Thank you for clarifying for me Paul. The only theory I have is that I looked at 2008 prices...

GolfPunk · 7 May 2011, 10:15 PM

I bought my Daytona 5 months ago, I don't intend to buy another watch, so this is good news for residual values!

duffman · 7 May 2011, 11:12 PM

I just wish someone could point me to a GMT IIC in the uk at a grey market dealer!!

Puffy · 7 May 2011, 11:24 PM

still cheap compared to other brands

karmatp · 7 May 2011, 11:58 PM

Quote:

Originally Posted by thesharkfactor

all good news.. becoming more exclusive.

Exclusive and Rolex do not go together.

I was at a kids party last night and I counted 7 Rolex watches, it was ridiculous, I wanted to hind mine so I was just not part of the heard.

They will never be exclusive because so many are out there. They are just getting to expensive for the average hard working man's wallet, which is a shame and against everything that I thought Rolex was.

duffman · 8 May 2011, 12:13 AM

Quote:

Originally Posted by karmatp

Exclusive and Rolex do not go together.

I was at a kids party last night and I counted 7 Rolex watches, it was ridiculous, I wanted to hind mine so I was just not part of the heard.

They will never be exclusive because so many are out there. They are just getting to expensive for the average hard working man's wallet, which is a shame and against everything that I thought Rolex was.

I know certainly in the UK and Ireland, Rolex wouldnt be as common as certain parts of the usa.

al_bongo · 8 May 2011, 12:34 AM

Quote:

Originally Posted by Roja

If the prices in the UK are so low (which I've also seen and verified), why aren't more of us buying our Rolexes in the UK or via British grey dealers?

Presumably because Europeans have to pay VAT at 20% on their purchase, while non Europeans can claim back VAT.

hunz · 8 May 2011, 01:17 AM

Quote:

Originally Posted by karmatp

Exclusive and Rolex do not go together.

I was at a kids party last night and I counted 7 Rolex watches, it was ridiculous, I wanted to hind mine so I was just not part of the heard.

They will never be exclusive because so many are out there. They are just getting to expensive for the average hard working man's wallet, which is a shame and against everything that I thought Rolex was.

Is that why people buy IWC and Panerai instead?

Btw its 'herd' - sorry couldn't help it!

7 May 2011, 09:05 AM	#1
astrazen "TRF" Member Join Date: May 2011 Location: Cheshire UK Posts: 328	UK 10% Increase??? As a new guy I feel I need to tread carfully BUT after conversing with a well known UK grey dealer it seems that a 10% increase is on the cards in the uk. ++++ a reduction in the number of AD's. It seems that if they dont meet a certain criteria then they loose the franchise. Maybe discounts will be in short supply then??

7 May 2011, 10:19 AM	#3
mrbill2mrbill2 "TRF" Member Join Date: Nov 2010 Real Name: Mr. Bill Location: South Florida Watch: 16610 Posts: 6,148	It is Rolex's business plan, and it makes sense. Go the boutique route and eliminate Rolex ADs from selling out the "back door" to gray market resellers to meet the quota Rolex has mandated upon the AD. Say good-bye to discounts. On the positive side. At a boutique you would be able to speak to a sales person with Rolex knowledge. I am not bashing all ADs - just the vast majority. There are some ADs that have knowledgeable staff. But, few and far between. Just my opinion. __________________ Card Carrying Member of the Global Association of the Retro-Grouch-Curmudgeons - ID # 13

7 May 2011, 11:24 PM	#21
Puffy "TRF" Member Join Date: Oct 2009 Location: Here and there Posts: 12,485	still cheap compared to other brands __________________ Fine Quality is Long Remembered After the Pain of Spending Money is Forgotten

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7 May 2011, 09:38 AM	#2
thesharkfactor "TRF" Member Join Date: Aug 2007 Location: Scotland Watch: GMT Posts: 3,643	all good news.. becoming more exclusive.

7 May 2011, 01:00 PM	#7
roleyrolz Banned Join Date: Apr 2011 Location: us Posts: 144	I think rolex is treading in dangerous With all these price increases and cutting down AD's There price's are reaching levels were the non knowledgable buyer will be turned away. While the knowledgable one's will think I can buy a Jlc, zenith,glashutte orginal, and even entry level Blancpain and Breguet. Rolex needs to make sure that it doesn't price it's self out the market. But I don't think Rolex cares much about the US buyers or Uk the concentration is the Asian markets that's were the moneys at. Am I wrong?

7 May 2011, 04:15 PM	#8
blue "TRF" Member Join Date: Jun 2008 Real Name: Rob Location: Lancashire,UK Watch: Blue sub Posts: 338	Mentioned this price increase a couple of weeks ago at my local AD ( Lepps) and she has not heard anything about a price increase. Have to make my mind up quick as i feel i really need a date just

7 May 2011, 06:09 PM	#11
no TAG love Member Join Date: May 2011 Location: London Watch: 116610LN Posts: 33	For example with 8% price increase in the US the price of a subC ex tax is $8k. The same price in the UK ex tax is equivalent to around $6.7k at current exchange rates. Rolex's are relatively cheap in the UK. To equilibriate the price for a subC (ex tax) between the UK and US, would require a price increase in the UK towards the thick end of 20%. I fully expect a double digit increase in the UK, and that's why I rushed through my subC purchase this month, rather than waiting until after the summer which was my original plan.

7 May 2011, 07:27 PM	#12
Roja "TRF" Member Join Date: Mar 2011 Real Name: Pierre Location: Spain/Canada Watch: and learn... Posts: 533	If the prices in the UK are so low (which I've also seen and verified), why aren't more of us buying our Rolexes in the UK or via British grey dealers?

7 May 2011, 08:06 PM	#13
thesharkfactor "TRF" Member Join Date: Aug 2007 Location: Scotland Watch: GMT Posts: 3,643	If rolex is cheaper in the uk, why then have I been buying mine from grey US dealers?? Rolex is not cheaper in the UK. If anything, it's dearer!

7 May 2011, 09:41 PM	#16
Roja "TRF" Member Join Date: Mar 2011 Real Name: Pierre Location: Spain/Canada Watch: and learn... Posts: 533	My question refers to a GV, which, I believe, was retailing in the UK for 3380 GBP. Is that correct!?

7 May 2011, 10:09 PM	#18
Roja "TRF" Member Join Date: Mar 2011 Real Name: Pierre Location: Spain/Canada Watch: and learn... Posts: 533	Yeah, I realize there was a discrepancy in my facts! I don't know why or where I read the UK prices were 3380. It didn't make sense to me either. Thank you for clarifying for me Paul. The only theory I have is that I looked at 2008 prices...

7 May 2011, 10:15 PM	#19
GolfPunk "TRF" Member Join Date: Dec 2010 Real Name: Gary Location: UK Watch: WG Daytona Posts: 4,398	I bought my Daytona 5 months ago, I don't intend to buy another watch, so this is good news for residual values!

7 May 2011, 11:12 PM	#20
duffman "TRF" Member Join Date: Jan 2009 Location: here Posts: 259	I just wish someone could point me to a GMT IIC in the uk at a grey market dealer!!

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