Hey, Rolex.........I've run out of ideas!!

[JJ Irani]

Hi guys,

How's everyone? I'm fine and still fighting!!

Anyway, back to topic. Here goes......

During the last few years, Rolex have spent a great deal of time, technology and development in improving virutally all of their models.

The Air-Kings and OPs were modified. The DJs and DDs were boosted up to 41 mm with better movements and bracelets - although the 36 mm models still continue to be very popular.

The Milguass was given a new lease of life and the GMT-II, as you all know, came up aces with the introduction of the new ceramic model.

The YM was complicated up to the YM-II which really didn't turn out to be everyone's cuppa tea, while the Sub-dates were all classed up with better bracelets, larger cases and maxi dials.

The SD was engineered even further into the technological marvel, the DSSD!!

Rolex didn't have a clue as to what they should do with the Daytona, so they blinged it up to a new Rose Gold model and wrapped a stunning brown leather strap around it.

Finally, when the Rolex guys were clearly running out of ideas, they got hold of the skinny Exp-II by the scruff of its neck and came up with one of the most stunning models at Basel 2011!!

So the only model left unscathe and untouched is the older no-date Sub which still continues to rule with most watch lovers. Should Rolex do anything to that watch? I don't think so.

Which leaves all of us asking the 64,000 Dollar question!! What can Rolex come up at Basel 2012???

Yes, they do have plenty of "ice" and gold in their foundry and they could continue to bling up their DJ models, even the 34 mm not-so-popular ones.

Anything else? I've tried to put myself in Rolex's shoes. All of the above watches have been so superbly modified that I see no more room for improvement.

Rolex think-tanks have a lot to think about and get their grey cells into action.

I, for the life of me, cannot conjure up anything new from Rolex.

Cheers and love ya all - JJ