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Old 29 October 2011, 01:05 AM   #1
kokota
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Hmmm...New Rolex Boutique in NYC???

While walking down 5th this morning I saw this.
Wonder if Wempe is moving their entire store to the Rolex building or just their Rolex products.

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Old 29 October 2011, 01:16 AM   #2
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???????????????????
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Old 29 October 2011, 01:21 AM   #3
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Looks like a Rolex boutique to me.
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Old 29 October 2011, 01:40 AM   #4
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how'd they get the crown straight?









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Old 29 October 2011, 01:43 AM   #5
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how'd they get the crown straight?
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Old 29 October 2011, 01:45 AM   #6
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I use pliers to get my crown in the right position. Hate when my crown is upside down...but REAL hard to fix. Easier when it is just a little off center on some watches.
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Old 29 October 2011, 01:50 AM   #7
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how'd they get the crown straight?









Photoshop
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Old 29 October 2011, 02:40 AM   #8
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I use pliers to get my crown in the right position. Hate when my crown is upside down...but REAL hard to fix. Easier when it is just a little off center on some watches.
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Old 29 October 2011, 05:36 AM   #9
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I was just there Sunday and did not see that but Rolex has a complete section in Tourneau.
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Old 29 October 2011, 05:38 AM   #10
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Originally Posted by kokota View Post
While walking down 5th this morning I saw this.
Wonder if Wempe is moving their entire store to the Rolex building or just their Rolex products.

That is correct! Please read post 12 in this post (http://www.rolexforums.com/showthrea...11#post2826811). The VP of Wempe Mr. Ruediger Albers informed me they will be opening a Rolex boutique inside the Rolex headquarters. I can't wait to see it!
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Old 29 October 2011, 05:38 AM   #11
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interesting
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Old 29 October 2011, 05:39 AM   #12
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how'd they get the crown straight?










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Old 17 November 2011, 05:08 AM   #13
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Very Interesting...
A Rolex boutique in the Rolex Building!
When does this new store open?
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Old 17 November 2011, 05:09 AM   #14
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That is correct! Please read post 12 in this post (http://www.rolexforums.com/showthrea...11#post2826811). The VP of Wempe Mr. Ruediger Albers informed me they will be opening a Rolex boutique inside the Rolex headquarters. I can't wait to see it!
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Old 17 November 2011, 05:55 AM   #15
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how'd they get the crown straight?









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Old 17 November 2011, 05:56 AM   #16
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While walking down 5th this morning I saw this.
Wonder if Wempe is moving their entire store to the Rolex building or just their Rolex products.

Excuse my ignorance, but what exactly is the Rolex building? Is that their service center? Or is it one of their own office buildings?

Thanks for the insight!
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Old 17 November 2011, 06:01 AM   #17
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That is pretty cool to have an actual Rolex boutique in the Rolex building! Shop when you drop off your watch for servicing!
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Old 17 November 2011, 06:37 AM   #18
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Yes, New Rolex boutique in NY, operated by Wempe !
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Old 17 November 2011, 07:17 AM   #19
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Excuse my ignorance, but what exactly is the Rolex building? Is that their service center? Or is it one of their own office buildings?

Thanks for the insight!
It is the New York City RSC and offices.
http://www.manta.com/c/mm41bjs/rolex-watch-usa-inc
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Old 17 November 2011, 09:03 AM   #20
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Looks like the perfect GTG spot
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Old 17 November 2011, 10:45 AM   #21
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Awesome! right by my office
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Old 17 November 2011, 01:32 PM   #22
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Cool! Next to my office too. Can't wait to check it out.
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Old 17 November 2011, 01:43 PM   #23
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The AD at the Tourneau Rolex boutique on Madison and 50-whatever it was told me they had the largest selection of Rolex's in the city, I was kind of surprised actually.
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Old 17 November 2011, 02:13 PM   #24
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The AD at the Tourneau Rolex boutique on Madison and 50-whatever it was told me they had the largest selection of Rolex's in the city, I was kind of surprised actually.
Maybe new ones, but he needs to take a stroll down 47th street on a weekday afternoon
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Old 17 November 2011, 02:15 PM   #25
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Answer to the straight crown = must have been Photoshopped!
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Old 17 November 2011, 07:59 PM   #26
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It's only a block away from the Tourneau Rolex Boutique that just opened a few months back.. interesting.
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Old 17 November 2011, 08:17 PM   #27
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i now have to go to new york, for work
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Old 17 November 2011, 11:11 PM   #28
kokota
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It's only a block away from the Tourneau Rolex Boutique that just opened a few months back.. interesting.
Assuming that they (Rolex) owns the building to begin with, which is prime retail space in NYC, they either:
A. Don't not need to pay rent if Wempe is simply running the store.
Or
B. Will collect rent in a store that also sells their product.

Sounds like a win, win for Rolex.
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Old 18 November 2011, 12:14 AM   #29
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Wempe is an AD just like any other and they will pay rent and buy and sell only Rolex watches at that location.

Rolex is not in the retail business.
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Old 21 November 2011, 11:46 AM   #30
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For those who have any interest, I spoke to Mr. Ruediger Albers on Friday and he pointed that the Wempe Rolex boutique will open mid-February 2012. My thoughts are NYC is going to see some radical changes in the price game for Rolex timepiece both new and on the secondary markets.
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