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Fixxxer · 12 November 2011, 11:11 AM

I am in Troy, Michigan at the Somerset Collection where they have a Tourneau store. I have been there a number of times and the girl I meet looks at my watch and says "nice Yachtmaster." We chat and I mention I am looking for a Sub-C. See says they no longer sell new Rolex watches and only have pre-owned models.

As we are talking I look across from her store and notice a brand new Omega store has opened up directly in front of hers. It is right next to Tiffany and Neiman Marcus.

We chat and she explains the next trend for Rolex is the boutique watch shop. She said they started it in Chicago and it worked well. An authorized Rolex store that would not discount. Bose spearkers has done this type of price control for years and it has worked.

Is this the next step for Rolex??????????? I hope not.

sleddog · 12 November 2011, 11:20 AM

It has, and is, heading in that direction already!

dddrees · 12 November 2011, 11:23 AM

Quote:

Originally Posted by sleddog

it has, and is, heading in that direction already!

x2

Wolfgang427 · 12 November 2011, 11:32 AM

Sad but true

I've lost many of my longtime AD's here in NJ.

Cabaiguan · 12 November 2011, 11:36 AM

Yep. That seems to be the trend.

drtooth73 · 12 November 2011, 11:41 AM

Ryan, we still got Tappers

MortgageGuy · 12 November 2011, 01:03 PM

Agreed however I cannot see this happening everywhere. I think we will still see local smaller AD's especially in places like the Mid West and the like where there is not the market for a large AD

outtatime · 12 November 2011, 01:08 PM

I'm kind of in this area too and was bummed that Jared lost Rolex. I have an account with them and their 12/18 months no interest is pretty nice.

Woody · 12 November 2011, 11:12 PM

My local AD has also just lost its AD status - just reflects the direction that Rolex is now heading in.

DG123 · 13 November 2011, 01:55 AM

If they want to put up the money for inventory, open a separate storefront etc...
local AD's may open a Rolex Boutique.

Quote:

Originally Posted by Woody

My local AD has also just lost its AD status - just reflects the direction that Rolex is now heading in.

Like To Watch · 13 November 2011, 02:04 AM

I think it will be.

mgwatches · 13 November 2011, 02:19 AM

I heard that Wempe in NY will opening their own Rolex boutique. It won't be attached to their store.

georgew · 13 November 2011, 02:28 AM

For those in SE michigan go to the downtown Rochester Lucido's jewelry store. They are not a rolex boutique but an AD (and carry breitling, tag as well as fine jewelry). Personally I've had good sucess with their selection and 8-10% discount from retail. I'm told they are one of the biggest volume rolex sellers in SE michigan.

ersnyder · 13 November 2011, 02:50 AM

Seems to be that way in SoCal.

azguy · 13 November 2011, 07:01 AM

There is no doubt it's happening, look at what Omega is doing, there's not a penny discount in the Omega store. At least not at the one here in Scottsdale.

12 November 2011, 11:11 AM	#1
Fixxxer "TRF" Member Join Date: Feb 2010 Real Name: Ryan Location: Michigan Watch: SS Yachtmaster Posts: 87	I went to Tourneau today..... I am in Troy, Michigan at the Somerset Collection where they have a Tourneau store. I have been there a number of times and the girl I meet looks at my watch and says "nice Yachtmaster." We chat and I mention I am looking for a Sub-C. See says they no longer sell new Rolex watches and only have pre-owned models. As we are talking I look across from her store and notice a brand new Omega store has opened up directly in front of hers. It is right next to Tiffany and Neiman Marcus. We chat and she explains the next trend for Rolex is the boutique watch shop. She said they started it in Chicago and it worked well. An authorized Rolex store that would not discount. Bose spearkers has done this type of price control for years and it has worked. Is this the next step for Rolex??????????? I hope not.

12 November 2011, 11:20 AM	#2
sleddog TRF Moderator & 2024 SubLV41 Patron Join Date: Jul 2007 Real Name: Rob Location: Nearby. Posts: 24,931	It has, and is, heading in that direction already! __________________ He who wears a Rolex is always on time, even when late!! TRF's "After Dark" Bar & Nightclub Patron-Founding Member..

12 November 2011, 11:32 AM	#4
Wolfgang427 2024 SubLV41 Pledge Member Join Date: Aug 2006 Real Name: Wolfgang Location: New Jersey. Watch: Rolex Tudor Omega Posts: 5,592	Sad but true I've lost many of my longtime AD's here in NJ. __________________ TRF member #917

12 November 2011, 11:36 AM	#5
Cabaiguan "TRF" Member Join Date: Mar 2010 Real Name: Raf Location: NJ Watch: GMTII Posts: 2,155	Yep. That seems to be the trend. __________________ "A ship of war is the best ambassador." - Oliver Cromwell

12 November 2011, 01:03 PM	#7
MortgageGuy "TRF" Member Join Date: Jun 2009 Real Name: Adam Location: Orlando, Florida Watch: Me Posts: 9,935	Agreed however I cannot see this happening everywhere. I think we will still see local smaller AD's especially in places like the Mid West and the like where there is not the market for a large AD __________________ The richest people in the world look for and build NETWORKS, Everyone else looks for work... Robert Kiyosaki

12 November 2011, 11:41 AM	#6
drtooth73 Banned Join Date: Feb 2009 Real Name: W. Stutman Location: Motor City Watch: TT GMT IIC Posts: 2,223	Ryan, we still got Tappers

12 November 2011, 01:08 PM	#8
outtatime "TRF" Member Join Date: Jan 2010 Real Name: Jon Location: Toledo, OH Watch: Deepsea Posts: 1,136	I'm kind of in this area too and was bummed that Jared lost Rolex. I have an account with them and their 12/18 months no interest is pretty nice.

12 November 2011, 11:12 PM	#9
Woody "TRF" Member Join Date: Aug 2006 Location: Africa Posts: 1,127	My local AD has also just lost its AD status - just reflects the direction that Rolex is now heading in.

13 November 2011, 02:04 AM	#11
Like To Watch "TRF" Member Join Date: Aug 2011 Location: Sydney Australia Posts: 1,196	I think it will be.

13 November 2011, 02:19 AM	#12
mgwatches Member Join Date: Mar 2010 Location: New York Posts: 16	I heard that Wempe in NY will opening their own Rolex boutique. It won't be attached to their store.

13 November 2011, 02:28 AM	#13
georgew 2024 Pledge Member Join Date: Mar 2011 Real Name: George Location: USA Watch: mostly Subs Posts: 804	For those in SE michigan go to the downtown Rochester Lucido's jewelry store. They are not a rolex boutique but an AD (and carry breitling, tag as well as fine jewelry). Personally I've had good sucess with their selection and 8-10% discount from retail. I'm told they are one of the biggest volume rolex sellers in SE michigan.

13 November 2011, 02:50 AM	#14
ersnyder 2024 Pledge Member Join Date: Jul 2009 Real Name: Eric Location: Long Beach CA USA Watch: Rolex Explorer II Posts: 4,102	Seems to be that way in SoCal.

13 November 2011, 07:01 AM	#15
azguy Banned Join Date: Sep 2011 Real Name: ------- Location: ------- Watch: --------- Posts: 12,609	There is no doubt it's happening, look at what Omega is doing, there's not a penny discount in the Omega store. At least not at the one here in Scottsdale.

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