ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

GothamG8or · 22 December 2011, 08:02 AM

Rolex protecting it's name vs. deli sandwiches!

http://www.ny1.com/content/152899/ro...-brooklyn-deli

bayerische · 22 December 2011, 08:08 AM

Well....

Sure it's a bit harsh maybe, but on the other hand It's sort of "stupid" to name your deli Rolex to begin with.

Might go well in less developed countries, but sort of asking for trouble.

The Joker · 22 December 2011, 08:12 AM

They make the best subs there.

figbo · 22 December 2011, 08:18 AM

Jan strikes again?

Alcan · 22 December 2011, 08:21 AM

Here's another Rolex that isn't:

http://www.rolexpipes.com/

Art 1 · 22 December 2011, 08:22 AM

Not surprising.

Darlinboy · 22 December 2011, 08:29 AM

Quote:

Originally Posted by The Joker

They make the best subs there.

Better get your sub now though - word on the street is that a price increase is coming soon!

brkanand · 22 December 2011, 08:29 AM

Well he can rename his business after another leading brand!

MonBK · 22 December 2011, 08:34 AM

Looking at his storefront I can understand why Rolex wants to shut him down, after all it's almost an exact copy of their storefront on 5th ave.

It's a terrible crime he has commited and people of course think he's related to Rolex specially if he serves Swiss cheese on his subs.

77T · 22 December 2011, 11:47 AM

Quote:

Originally Posted by MonBK

Looking at his storefront I can understand why Rolex wants to shut him down, after all it's almost an exact copy of their storefront on 5th ave.

It's a terrible crime he has commited and people of course think he's related to Rolex specially if he serves Swiss cheese on his subs.

The Wilsdorf Salad and Hansini Grilled Sandwich got him into double-trouble.

I'd like him go pro se, miss one or two hearing dates by calling the court clerk at the last minute, go on Letterman, head to a bench trial where the judge can compare his evidence: a Reuben on Rye with a side order of Chocolate Rose Gold Daytona.

bayerische · 22 December 2011, 11:56 AM

Quote:

Originally Posted by MonBK

Looking at his storefront I can understand why Rolex wants to shut him down, after all it's almost an exact copy of their storefront on 5th ave.

It's a terrible crime he has commited and people of course think he's related to Rolex specially if he serves Swiss cheese on his subs.

GradyPhilpott · 22 December 2011, 07:43 PM

I think it's reasonable only because the name Rolex was coined by Hans Wilsdorf specifically for his watches.

The name Rolex is associated worldwide with watches.

And it is a bit presumptuous of the deli owner to grab attention by using a proprietary name.

What I do think is ridiculous is when the Olympic Committee goes around forcing businesses to change their names, as if the Olympic Committee owns Mt. Olympus.

It is also ridiculous when Apple sues Samsung because Samsung's tablets are rectangular, have a flat face and rounded corners.

Andad · 22 December 2011, 07:46 PM

Quote:

Originally Posted by brkanand

Well he can rename his business after another leading brand!

KFC?

Andad · 22 December 2011, 07:49 PM

Quote:

Originally Posted by bayerische

Well....

Sure it's a bit harsh maybe, but on the other hand It's sort of "stupid" to name your deli Rolex to begin with.

Might go well in less developed countries, but sort of asking for trouble.

Ummm...No....Yes....No...Yes....

MonBK · 22 December 2011, 07:55 PM

I think it's a well known fact that Rolex lawyers are "Hungry".

Andad · 22 December 2011, 07:56 PM

Good one Jim.

HL65 · 22 December 2011, 09:24 PM

Quote:

Originally Posted by MonBK

Looking at his storefront I can understand why Rolex wants to shut him down, after all it's almost an exact copy of their storefront on 5th ave.

It's a terrible crime he has commited and people of course think he's related to Rolex specially if he serves Swiss cheese on his subs.

Oyster1982 · 22 December 2011, 11:45 PM

When I m in Brooklyn again I will have to visit and get me a Sub

Route 66 · 23 December 2011, 12:55 AM

He says that it will cost him 30k to change the name to something else?!?

ducatidoc · 23 December 2011, 12:59 AM

Where's the lawyers around here ? if the guy isn't using the logo, I always thought that there was no way to copyright a name or word in and of itself.

Too Old · 23 December 2011, 01:08 AM

You'd think they would be better off spending their time chasing fake Rolex web sites and suppliers.

Lion · 23 December 2011, 01:58 AM

A sub sounds good...I'm getting hungry!!!
Which sub do you recommend???

MonBK · 23 December 2011, 02:04 AM

Quote:

Originally Posted by lion

a sub sounds good...i'm getting hungry!!!
Which sub do you recommend???

16613

Lion · 23 December 2011, 02:06 AM

Quote:

Originally Posted by MonBK

16613

With or without mustard or mayo???

MonBK · 23 December 2011, 02:08 AM

Quote:

Originally Posted by Lion

With or without mustard or mayo???

With Serti.

mjclark32 · 23 December 2011, 02:13 AM

Quote:

Originally Posted by The Joker

They make the best subs there.

Lion · 23 December 2011, 02:15 AM

Quote:

Originally Posted by MonBK

With Serti.

Toasted???

FremStar · 23 December 2011, 02:17 AM

Quote:

Originally Posted by Too Old

You'd think they would be better off spending their time chasing fake Rolex web sites and suppliers.

Exactly my sentiments, however, these are the times we live in. With that said Lion and MonBk I will have mayo on my Turkey sandwich please!

Lion · 23 December 2011, 02:33 AM

Quote:

Originally Posted by FremStar

Exactly my sentiments, however, these are the times we live in. With that said Lion and MonBk I will have mayo on my Turkey sandwich please!

Yum.....sounds good, I'm in the mood for a good corn beef and swiss cheese sub!!!

Submarino · 23 December 2011, 02:36 AM

Quote:

Originally Posted by ducatidoc

Where's the lawyers around here ? if the guy isn't using the logo, I always thought that there was no way to copyright a name or word in and of itself.

Names or words can be protected whether they have a logo associated to it or not.

The USPTO protects trademarks and brands within the classes they were filed for. For instance, if you file a brand name under the 'Clothing' class, then you are protected within that specific category only. To be protected under other classes you need to add those and get approval from the USPTO, otherwise, people could potentially use that name for other types of products outside the 'filed class(es)' without creating confusion among consumers and getting away with it.

IMHO in this case I will proceed. The man is selling Subs for God sake!!!

22 December 2011, 08:02 AM	#1
GothamG8or Member Join Date: Dec 2009 Real Name: Jeff Location: NYC Posts: 238	Rolex suing Brooklyn deli Rolex protecting it's name vs. deli sandwiches! http://www.ny1.com/content/152899/ro...-brooklyn-deli

22 December 2011, 08:08 AM	#2
bayerische "TRF" Member Join Date: Nov 2009 Real Name: Andreas Location: Margaritaville Watch: Smurf Posts: 19,879	Well.... Sure it's a bit harsh maybe, but on the other hand It's sort of "stupid" to name your deli Rolex to begin with. Might go well in less developed countries, but sort of asking for trouble. __________________ Yeah, well, you know, that's just, like, your opinion, man.

22 December 2011, 08:18 AM	#4
figbo "TRF" Member Join Date: Jan 2008 Real Name: El Raf-O Location: florida Watch: tt GMT2c,Omega Posts: 19,687	Jan strikes again? __________________ member # 9862 Best bartender in the world!! Last of the Bastid Tossers p club member #9

22 December 2011, 07:43 PM	#12
GradyPhilpott 2024 SubLV41 Pledge Member Join Date: Sep 2008 Location: New Mexico Watch: Seiko #SRK047 Posts: 34,460	I think it's reasonable only because the name Rolex was coined by Hans Wilsdorf specifically for his watches. The name Rolex is associated worldwide with watches. And it is a bit presumptuous of the deli owner to grab attention by using a proprietary name. What I do think is ridiculous is when the Olympic Committee goes around forcing businesses to change their names, as if the Olympic Committee owns Mt. Olympus. It is also ridiculous when Apple sues Samsung because Samsung's tablets are rectangular, have a flat face and rounded corners. __________________ JJ Inaugural TRF $50 Watch Challenge Winner

22 December 2011, 07:56 PM	#16
Andad 2024 SubLV41 Pledge Member Join Date: Nov 2006 Real Name: Eddie Location: Australia Watch: A few. Posts: 37,544	Good one Jim. __________________ E

22 December 2011, 08:12 AM	#3
The Joker "TRF" Member Join Date: Sep 2010 Location: Gotham Posts: 9,641	They make the best subs there.

22 December 2011, 08:22 AM	#6
Art 1 Banned Join Date: Feb 2008 Location: Florida, Canada Watch: Rol/Seik/Tud/Omega Posts: 30,244	Not surprising.

22 December 2011, 08:29 AM	#8
brkanand 2024 Pledge Member Join Date: Jul 2009 Real Name: DrK Location: India Watch: 4=YMDaytonaGMTHulk Posts: 7,052	Well he can rename his business after another leading brand!

22 December 2011, 08:34 AM	#9
MonBK Banned Join Date: Nov 2010 Location: Kingstown Posts: 58,279	Looking at his storefront I can understand why Rolex wants to shut him down, after all it's almost an exact copy of their storefront on 5th ave. It's a terrible crime he has commited and people of course think he's related to Rolex specially if he serves Swiss cheese on his subs.

22 December 2011, 07:55 PM	#15
MonBK Banned Join Date: Nov 2010 Location: Kingstown Posts: 58,279	I think it's a well known fact that Rolex lawyers are "Hungry".

22 December 2011, 11:45 PM	#18
Oyster1982 "TRF" Member Join Date: May 2011 Real Name: Ed Location: Jersey Shore Watch: Rolex DJ Posts: 1,905	When I m in Brooklyn again I will have to visit and get me a Sub __________________ It 10pm do you know where your Datejust is? http://i1187.photobucket.com/albums/...DA0MC5qcGc.jpg

23 December 2011, 12:55 AM	#19
Route 66 "TRF" Member Join Date: Apr 2010 Real Name: Steve Location: Burbank, CA Watch: 214270 Mark II Posts: 4,121	He says that it will cost him 30k to change the name to something else?!?

23 December 2011, 12:59 AM	#20
ducatidoc "TRF" Member Join Date: Jul 2009 Location: the doc side Watch: zenith Posts: 3,779	Where's the lawyers around here ? if the guy isn't using the logo, I always thought that there was no way to copyright a name or word in and of itself. __________________ The payments remain long after the novelty has worn off. # 26371 NAWCC Member

23 December 2011, 01:08 AM	#21
Too Old 2024 SubLV41 Pledge Member Join Date: Apr 2010 Real Name: Brian Location: Bucks, UK Posts: 1,096	You'd think they would be better off spending their time chasing fake Rolex web sites and suppliers.

23 December 2011, 01:58 AM	#22
Lion "TRF" Member Join Date: Jan 2009 Real Name: Leo Location: Midwest Watch: GMT-II 16710 PEPSI Posts: 21,461	A sub sounds good...I'm getting hungry!!! Which sub do you recommend??? __________________ SS GMT-II 16710 PEPSI(Z-serial#) THE ONLY DIFFERENCE BETWEEN MEN AND BOYS IS THE PRICE OF THE TOYS!!! MontBlanc Meisterstuck Doue Silver Barley MontBlanc Meisterstuck Solitaire Doue Signum Proud Card Carrying Member of the Curmudgeons.....Yikes!!!

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