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13 March 2012, 10:18 AM
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#1 |
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"TRF" Member
Join Date: Jun 2008
Real Name: Russ
Location: Dallas Texas
Watch: 5513
Posts: 2,124
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1996 Retail Pricing: Daytona vs Explorer
At my Rolex watchmakers shop today (Chamosa in Dallas
 ) and picked up a 1996 watch industry pricing catalog. Flipped to Rolex and had to re-read the retail prices to make sure I was reading correctly:
The Daytona was priced right with other stainless models and now it far exceeds their retail pricing. When and why did their pricing strategy for the Daytona change? 
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13 March 2012, 11:52 AM
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#2 |
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"TRF" Member
Join Date: Feb 2011
Location: US
Watch: Sub
Posts: 3,175
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I find that hard to believe.
It's interesting/depressing to look back at those prices. 
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侘 寂 -- wabi-sabi -- acceptance of transience and imperfection by finding beauty in that which is imperfect, impermanent, and incomplete Commissioner of WEIRD POLICE , Badge # ecsub44 |
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13 March 2012, 12:23 PM
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#3 |
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"TRF" Member
Join Date: Jun 2011
Real Name: Rod
Location: Atlanta, GA
Watch: YG DD 18238
Posts: 1,540
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Same as $4406 now. Wonder if I can get my AD to let a Daytona go for that? I'll pay cash.
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I ask you to judge me by the enemies I have made. -Franklin D. Roosevelt |
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13 March 2012, 12:58 PM
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#4 |
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2024 SubLV41 Pledge Member
Join Date: Sep 2008
Location: New Mexico
Watch: Seiko #SRK050
Posts: 34,460
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Here's a chart showing the price evolution to the last price increase. The SS Daytona was $5100 in September 1996.
Prior to that the price was $3850, beginning in September 1992. Beginning in 1992, the Explorer was $2100. The Explorer II was $2750. The 16610 was $2850. http://minus4plus6.com/PriceEvolution.htm
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JJ Inaugural TRF $50 Watch Challenge Winner |
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13 March 2012, 01:09 PM
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#5 |
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"TRF" Member
Join Date: Sep 2011
Location: So. California
Posts: 1,232
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My 16610 was $3600 in December 1998
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1601, 1675/3, 16753, 16750, 16750, 16700, 16610, 18238 
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13 March 2012, 02:15 PM
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#6 | |
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"TRF" Member
Join Date: Feb 2011
Location: US
Watch: Sub
Posts: 3,175
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Quote:
__________________
侘 寂 -- wabi-sabi -- acceptance of transience and imperfection by finding beauty in that which is imperfect, impermanent, and incomplete Commissioner of WEIRD POLICE , Badge # ecsub44 |
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13 March 2012, 02:32 PM
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#7 |
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"TRF" Member
Join Date: Jan 2011
Real Name: Anthony
Location: North Jersey
Watch: Daytona 116528
Posts: 3,426
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I paid $3,200 for my Pepsi GMT in 1996... the Daytona was $5,100 but traded at around $10,000 from what I can remember...
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13 March 2012, 06:25 PM
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#8 |
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"TRF" Life Patron
Join Date: Jun 2005
Real Name: Peter
Location: Llanfairpwllgwyng
Watch: ing you.
Posts: 53,062
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Well back in the 1982/3 the 6263 Daytona was just £882, Sub date £1012,GMT11 £998,Explorer11 £998,SD £1161,DJ £1052.And even the Oyster Quartz was £992 a £100 more expensive than a 6263 Daytona how times have changed today.
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 ICom Pro3 All posts are my own opinion and my opinion only. "The clock of life is wound but once, and no man has the power to tell just when the hands will stop. Now is the only time you actually own the time, Place no faith in time, for the clock may soon be still for ever." Good Judgement comes from experience,experience comes from Bad Judgement,.Buy quality, cry once; buy cheap, cry again and again. www.mc0yad.club Second in command CEO and left handed watch winder 
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13 March 2012, 07:50 PM
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#9 | |
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"TRF" Member
Join Date: May 2010
Real Name: Dan
Location: USA
Watch: This N That
Posts: 34,253
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Quote:
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When it captures your imagination, that's when you know you have found your passion. Loyal Foot Soldier of The Nylon Nation. Card Carrying Member of the Global Association of Retro-Grouch-Curmudgeons |
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13 March 2012, 09:32 PM
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#10 | |
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"TRF" Member
Join Date: Jun 2008
Real Name: Russ
Location: Dallas Texas
Watch: 5513
Posts: 2,124
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Quote:
Sorry for the bad info - I will go back and review that 1996 price guide |
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13 March 2012, 11:51 PM
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#11 |
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"TRF" Member
Join Date: Jan 2009
Real Name: Chad
Location: Des Moines, Iowa
Watch: Rolex, PAM, Omega
Posts: 1,607
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Back in the good 'ole days when Rolex were "cheap!"
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Rolex P-Series SS GMT II Black, Rolex Y-Series Sea-Dweller, Rolex F-Series TT Blue Sub, Rolex F-Series Sub LV, Rolex D-Series Ladies SS/WG DJ for wife, Panerai K-Series PAM 112, Omega Speedmaster Pro 3570.50, Omega Seamaster 300M Chrono 2594.52 
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