ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX
16 May 2012, 02:38 AM | #11 | |
"TRF" Member
Join Date: Feb 2010
Location: South Florida
Posts: 3,438
|
Quote:
I see this as another example of Rolex changing a fantastic design to satisfy customer complaints and enhance the image to a more refined luxury item. Here are IMHO the sequence in which Rolex went from a durable "tool" to a "luxury" item: The first was Rolex going from plexi to sapphire crystals to save the complaints about scratches on the glass even though the plexi is more durable and a watch can continue to be worn and function if the plexi cracks but not if a sapphire breaks. Then they changed the bracelet from hollow to solid since people were tired of the end links coming loose and paying so much money for a "light" bracelet. Again, the design was light and durable, but they had to change to charge more $. Then the final step was to remove the lug holes from the case to make the watch look more streamline to the consumer even though having the spingbars go into the case added a lot of support and strength to the design. All this just shows that change is not always for the better of functionality or durability of an item, but the changes were made to enhance the "look" of the product. Rant over.....
__________________
- Rolex Explorer - 214270 - Tudor Black Bay - 79230B - Tudor Chronograph - 79270P - Breitling Chronomat - 10th Anniv. - Huguenin Freres Speedmaster Prototype |
|
Currently Active Users Viewing This Thread: 1 (0 members and 1 guests) | |
Thread Tools | |
Display Modes | |
|
|
*Banners
Of The Month*
This space is provided to horological resources.