Could rolex do better?

[slcbbrown]

Originally Posted by kilyung

I don't disagree but you really have to weigh the costs vs profits. These new technologies are expensive. Until a giant like Rolex or Swatch implements it, you won't see economy of scale to get the cost lower. Who'd pay Rolex level prices for a better technology watch with a no name brand?

An auto watch is still a little machine, so I'm not sure a proven technology really exists. Certainly, PP for $50,000 would use it, if it were there. People pay $100,000 for a useless tourbillon, wouldn't they pay for a 20 year service interval?

If you drive a Chevy or a Mercedes, you still get to change the oil at about the same interval.