newbie question about pricing....

[77T]

The general experience of residual value has shown Rolex is retaining more of its initial price over time. The key is the time horizon over which you measure that and the model you choose.

Take a look at this chart courtesy of the minus4plus6 website: http://www.minus4plus6.com/PriceEvolution.htm

Looking at the Expl. & A-K and if you had bought one of each in 2002 (10 yrs. ago) then each would be worth less than the original purchase price if you sold them today.

However, looking at the Expl.II & the Sub over the same time period, each would be worth the same or more than their original purchase price.

Past experience is not a guarantee of future results, but you can tell that trends and tastes vary enough that prediction of future value solely on the basis of MSRP inflation isn't a sound theory.