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rls · 27 November 2007, 10:08 PM

Hello!!! I noticed that in every rolex advertising the date is set on the 28th. Is there an explanation for this ?

SPACE-DWELLER · 27 November 2007, 10:15 PM

Well, actually in the newest catalogue, two DJ's on page 16 are showing the 29th.! But I guess it was done to emphasize the RED date font on those too.

But why the date 28 is shown on the other models? Beats me!

But also the TIME is always set to always show 10.10.31.

That time will allow the viewer to get the best view of the dial.

frostie · 27 November 2007, 11:08 PM

It has to do with the aesthetics. Every watch advertisment shows 10:10 and most of the time they use the 28th date. Researchers have said that this is the most convenient thing to the human eye

freshacejay · 27 November 2007, 11:14 PM

hmm yeah, 28 a very full and round number, and the 10 10 creates an equlibrium.
well it makes sense :D

Flyboy · 28 November 2007, 01:00 AM

Quote:

Originally Posted by SPACE-DWELLER

Well, actually in the newest catalogue, two DJ's on page 16 are showing the 29th.! But I guess it was done to emphasize the RED date font on those too.

As well as showing the red font, do you think that 29 is a hint at 2008, leap year.. and also the Rolex name centenary??
Or that could be reading too much into it, maybe they just felt like a chnge on that page

Letsgodiving · 28 November 2007, 01:12 AM

That is an interesting question. I just recieved a catalogue and all the Rolex are at 28 but all the others, Tag, Omega, Tissot and B&M are all set to 8.

Jedi · 28 November 2007, 01:52 AM

28 is a significant number to the Chinese community, maybe it's to work on the largest market currently in the world!!

Jocke · 28 November 2007, 02:34 AM

Quote:

Originally Posted by rls

Hello!!! I noticed that in every rolex advertising the date is set on the 28th. Is there an explanation for this ?

Rolex started that long time ago and the reason is that was the age of JJ when he flip his
first Rolex.

Glashütte use 25.

Jocke

watchnut · 28 November 2007, 02:40 AM

The clownmaster II has the date set at 666. It's the design from Hell!

JJ Irani · 28 November 2007, 02:40 AM

The no. 28 tends to fill up the whole date window.....so it could be sheer aesthetics.

Omega tend to always use 8 as their date. Different companies set their own norms.

JJ

JJ Irani · 28 November 2007, 02:40 AM

Quote:

Originally Posted by watchnut

The clownmaster II has the date set at 666. It's the design from Hell!

f16570 · 28 November 2007, 05:59 AM

It's done for David Beckhams sake as they add upto 7 (his old shirt number).

f

SPACE-DWELLER · 28 November 2007, 06:36 AM

Quote:

Originally Posted by Flyboy

As well as showing the red font, do you think that 29 is a hint at 2008, leap year.. and also the Rolex name centenary??
Or that could be reading too much into it, maybe they just felt like a chnge on that page

Nah, I think it is a hint that JJ will soon get his 29th. Rolex by flipping constantly.

27 November 2007, 10:08 PM	#1
rls "TRF" Member Join Date: Oct 2007 Location: USA Watch: GMT II Posts: 6	The 28 Hello!!! I noticed that in every rolex advertising the date is set on the 28th. Is there an explanation for this ?

27 November 2007, 10:15 PM	#2
SPACE-DWELLER "TRF" Member Join Date: Apr 2007 Real Name: Bo Location: Denmark Watch: Rolex, of course! Posts: 22,436	Well, actually in the newest catalogue, two DJ's on page 16 are showing the 29th.! But I guess it was done to emphasize the RED date font on those too. But why the date 28 is shown on the other models? Beats me! But also the TIME is always set to always show 10.10.31. That time will allow the viewer to get the best view of the dial. __________________ With kind regards, Bo LocTite 221: The Taming Of The Screw...

28 November 2007, 02:40 AM	#10
JJ Irani Fondly Remembered Join Date: May 2005 Real Name: JJ Location: Auckland, NZ Watch: ALL SOLD!! Posts: 74,319	The no. 28 tends to fill up the whole date window.....so it could be sheer aesthetics. Omega tend to always use 8 as their date. Different companies set their own norms. JJ __________________ Words fail me in expressing my utmost thanks to ALL of you for this wonderful support during my hour of need!! I firmly believe that my time on planet earth is NOT yet up!! I shall fight this to the very end.......and WIN!!

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27 November 2007, 11:08 PM	#3
frostie 1,000,000th PostMember Join Date: Jun 2007 Location: Earth Posts: 14,048	It has to do with the aesthetics. Every watch advertisment shows 10:10 and most of the time they use the 28th date. Researchers have said that this is the most convenient thing to the human eye

27 November 2007, 11:14 PM	#4
freshacejay "TRF" Member Join Date: Oct 2007 Location: Germany Posts: 193	hmm yeah, 28 a very full and round number, and the 10 10 creates an equlibrium. well it makes sense :D

28 November 2007, 01:12 AM	#6
Letsgodiving "TRF" Member Join Date: Jul 2007 Real Name: Mike Location: Virginia, US Watch: SD 16600 Posts: 4,319	That is an interesting question. I just recieved a catalogue and all the Rolex are at 28 but all the others, Tag, Omega, Tissot and B&M are all set to 8.

28 November 2007, 01:52 AM	#7
Jedi "TRF" Member Join Date: Sep 2007 Real Name: Lee Location: Malaysia Watch: 16750 Posts: 2,534	28 is a significant number to the Chinese community, maybe it's to work on the largest market currently in the world!!

28 November 2007, 02:40 AM	#9
watchnut "TRF" Member Join Date: Feb 2007 Real Name: David Location: SW Fla Watch: SS Daytona & TT DJ Posts: 1,430	The clownmaster II has the date set at 666. It's the design from Hell!

28 November 2007, 05:59 AM	#12
f16570 "TRF" Member Join Date: Jan 2007 Real Name: F Location: Scotland Watch: Exp II White Face Posts: 4,272	It's done for David Beckhams sake as they add upto 7 (his old shirt number). f

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