Are we supposed to "wear" a Rolex?

[Armyguy03]

So, I've been reading various posts, and have a question. I have stunningly come across a few people noting that they take extreme care of their watches, scotch tape, watch in pocket, etc, etc, etc. I understand that a Rolex is pricey, but am I not supposed to wear my brand new SubC as my everyday watch for the next 7 years? I know its personal preference, but I'm slightly confused. Side note, I do plan to purchase another (older) Rolex when I find a great deal, because one just doesn't seem enough, but I plan to wear that one just as much.