11 Facts About The World's Changing Appetite For Luxury Watches

[AnnemarieGirl]

Just sharing an interesting link:

http://www.businessinsider.com/luxur...et-2012-1?op=1

AM.

[zion_rasta]

So, somehow, rolex is not even on the map. I call BS on that report. There is a reason why it is the most replicated brand.

[anothernewphone]

I didn't see Rolex, TAG Heuer, nor Omega on that list. I think they all qualify as luxury brands.

[leica]

Well its based on search engine data.
They were searching because they dont know what the heck are those...
Meanwhile, who doesnt know rolex?
I guess it also could be interpreted as which brand lack equity instead...

[Rich2putt]

Great reading, although no mention of Rolex.

[zion_rasta]

Bravo! Great points

[montpyt]

Very strange Rolex isn't even mentioned.

[AF_Rob]

yeah, this report baffles me. No mainstream brands

[rolex75216]

Originally Posted by anothernewphone

I didn't see Rolex, TAG Heuer, nor Omega on that list. I think they all qualify as luxury brands.

Someone posted a comment at the bottom of the article that says, "Rolex is a luxury watch brand, but the article focuses on haute horlogerie brands. These are a more exotic subset of the entire luxury classification; becoming more art/technical merit, and less everyday wear. Rolex, while having haute horlogerie models, is a mainstream brand like a Lexus vs Maserati."

Not sure how true that is?

[sncarney18]

Originally Posted by anothernewphone

I didn't see Rolex, TAG Heuer, nor Omega on that list. I think they all qualify as luxury brands.

Actually, they are not luxury brands. The above three and Breitling qualify as upscale sport and tool watches. To be a true luxury brand, everything must be made in house, with much of the manufacturing process by hand. Also, luxury brands have some advanced compilations such as perpetual calender, moonphase, or tourbillion. As much as all of us on this board love our Rolexes, Omegas, and Brieitlings; we need to accept that although they may produce some of the best quality watches, they are not haute horology. JMHO

[sdwtchlvr]

That article deals with haute luxury brand watches. More boutiquey labels. I don't think Rolex really fits that bill which is probably why they're not on the list. I don't necessarily see that as a negative thing.

[77T]

No offense to the OP intended, but first off the source doc was for searches made in 2011. Also BI (Henry Blodgett's little enterprise) mis-states "The report is based on more than a billion consumer searches for luxury watches", while the source doc states: "is based on millions of intentions expressed independently and anonymously by consumers searching for luxury watch brands".

Just linkbait times two...

[AnnemarieGirl]

Originally Posted by sncarney18

Actually, they are not luxury brands. The above three and Breitling qualify as upscale sport and tool watches. To be a true luxury brand, everything must be made in house, with much of the manufacturing process by hand. Also, luxury brands have some advanced compilations such as perpetual calender, moonphase, or tourbillion. As much as all of us on this board love our Rolexes, Omegas, and Brieitlings; we need to accept that although they may produce some of the best quality watches, they are not haute horology. JMHO

Correct. See this link for further clarification on this point:

http://www.chronocentric.com/watches/brands.shtml

AM.

[benlee]

Maybe the author of this article doesn't consider Rolex as Haute Hologerie?

[AnnemarieGirl]

Originally Posted by 77T

No offense to the OP intended, but first off the source doc was for searches made in 2011. Also BI (Henry Blodgett's little enterprise) mis-states "The report is based on more than a billion consumer searches for luxury watches", while the source doc states: "is based on millions of intentions expressed independently and anonymously by consumers searching for luxury watch brands".

Just linkbait times two...

No offence taken! I love my Rolex watches and will continue to buy them because they give me pleasure, and because I see them as reasonable future investments. I simply wanted to share a couple of links (see second link above) to some interesting articles.

AM.

[Brenngun]

The reason Rolex is not mentioned in these results is very simple. DLG (Digital Luxury Group) the market reasearch company who compiled this info states clearly the brands they tracked for this report. Rolex was not one of them so they can't report on what they didn't track.

Now should they have is a whole different question.

[submariner66]

Originally Posted by sncarney18

Actually, they are not luxury brands. The above three and Breitling qualify as upscale sport and tool watches. To be a true luxury brand, everything must be made in house, with much of the manufacturing process by hand. Also, luxury brands have some advanced compilations such as perpetual calender, moonphase, or tourbillion. As much as all of us on this board love our Rolexes, Omegas, and Brieitlings; we need to accept that although they may produce some of the best quality watches, they are not haute horology. JMHO

Given the fact that I just read through the 2012 Wristwatch Annual I would agree with this. There are many many watches offered all around the world that are rare and very expensive as to make even our beloved Rolexes look pedestrian. Many costing more than the typical home.

[Speed]

Originally Posted by AnnemarieGirl

Just sharing an interesting link:

http://www.businessinsider.com/luxur...et-2012-1?op=1

AM.

Thanks for posting.

What did you find most interesting?

[Mystro]

That is more of a fluf advertisment piece. No Rolex or Omega??? Yet they spout on about IWC?? Total fantasy world.

[datejusting]

Rolex is not exactly a masterpiece of the watchmaker's art. Ever wonder why Rolex does not offer a chrystal on the back of their watches so you could see the movement or why they do not offer any of the traditional complications? Rolex is however a very durable watch with a great case and bracelet design. It is the precious metal models that make Rolex expensive and a prestige item to own. I love Rolex for its durability and good looks and I prefer the ss and tt models. This is just my opinion and is based on sixty years of wearing a wristwatch.

[Miamipawnsab]

Personally if it isn't rolex I don't really care for IMHO . I have been in the pawn business for a while and my family for longer if It ain't rolexit doesn't hold the money plain and simple . I can bring all my rolexes to a dealer they won't hesitate to buy all of them on the spot . Remember this is my personal opinion there and many beautiful watches nice gauges Etc but to me rolex will be number one always