rolex pricing

[Sylvester]

Originally Posted by Rolexitis

Here are the quotes I got about an hour ago from my AD:

DSSD- $9300 out the door
Sub LVC - $7000 out the door
pre loved LVC- $6200

I'm REALLY liking th DSSD price

I spent about $16,000 in there recently, so I appreciate the discounts.

Some of you need to find a new AD.

Show me ANYBODY here selling BNIB LVC for $7000.

Which AD is this? $7000 for a BNIB LVC is unheard of.

[Mr. K]

Originally Posted by RickB8960

I thought the same thing when I first joined this forum, but after months of research I bought (now my second watch) from DAVIDSW and it's the only way to go. There are more than reputable sellers on here and you can easily see the ones who have sold MANY watches. It's pointless to buy from an AD unless money is no object IMHO.

I have a good relationship with my AD.

For the record. To me if there is a trusted seller who can source the watch new with stickers and all paperwork in my name with a full warrantee. That is just as good as an AD to me. I'd have no reservations as some of the trusted sellers here are very good.

I think there are sellers who can deliver all this too.

[doc76]

Originally Posted by mater

You can get 13% off just walking in paying Visa at any AD in Canada

....yes and then you will pay a whopping 13% tax on top of that if you're in Ontario!

[Runnin' Rebel]

9999 out the door almost 3 years ago

[Andad]

Originally Posted by 77T

Rolex price to AD sets a floor - no AD will routinely sell below cost of goods.

Rolex distribution channel (e.g., Rolex USA) also prints a master price list providing retail prices.

Laws in different countries limit the relationship a manufacturer may have in controlling independent AD discounting efforts. Here in USA, the AD solely sets the final deal discount.

No AD will routinely sell below cost of goods?

That's good to hear.

[floater156]

Quote:
Originally Posted by 77T
Rolex price to AD sets a floor - no AD will routinely sell below cost of goods.

[boogiebot]

Originally Posted by mater

You can get 13% off just walking in paying Visa at any AD in Canada

yeah, youre basically saving the GST and PST. im pretty sure that any AD in the states would offer you the taxes off.

[witch watch]

Originally Posted by Rolexitis

Here are the quotes I got about an hour ago from my AD:

DSSD- $9300 out the door
Sub LVC - $7000 out the door
pre loved LVC- $6200

I'm REALLY liking th DSSD price

I spent about $16,000 in there recently, so I appreciate the discounts.

Some of you need to find a new AD.

Show me ANYBODY here selling BNIB LVC for $7000.

Maybe this is why your getting those quite frankly astonishing price quotes. I'd be all up for one of those LV's

[Rolexitis]

Originally Posted by bawlin

If I could get an LVc for $7k it would be on my wrist tomorrow. Which begs the question - why isn't it on yours?

I'm after the DSSD

[Rolexitis]

Originally Posted by Sylvester

Which AD is this? $7000 for a BNIB LVC is unheard of.

A very good one

[T. Ferguson]

Originally Posted by rhrigorjr

Do Rolex control how much AD can sell their watches? meaning AD all have the same price for a particular watch.

The conventional wisdom seems to be that to an extent they can and do. While in the US fair trade laws no longer apply, it is fairly well understood that Rolex frowns on heavy discounting by dealers. I've never seen an actual "Authorized Dealer" contract but imagine they are rather involved and provide plenty of latitude for Rolex to either cancel a dealer or not renew an agreement (if they have an expiration and are subject to periodic renewal) for many other reasons that they could cite if they are not happy with the pricing policies of a particular dealer.

To many people it looks like Rolex is just screwing over the consumer with these restrictive policies. I'm not defending it, but keep in mind that from Rolex's perspective it is more complicated than that. Maintaining a happy AD network may play a part in it. For example, it keeps the high volume AD downtown in a big city from undercutting the lower volume dealers out in the suburbs and putting them out of business.

[Roma315]

If you can't bargain the AD down 5% you either need a new AD or need to improve your bargaining skills. First time I went to a Rolex AD I was able to take 18% off a Date-just and second visit 15% off a GMT IIC

[AK797]

Originally Posted by rhrigorjr

same here I prefer the AD route, I am thinking of getting a gmt master tt next year and would probably go with the AD route. It just gives me a peace of mind about authenticity, I dont know much about Rolex and dont want to end up getting a fake one. going to a AD eliminates that.

If you are not going to buy for a few months then hang around here and PM all the trusted dealers with many questions and Im sure when it comes time to buy you will go with one of them.

[Gaijin]

Some ADs will discount in the US. If they are caught they can lose their AD status which is game over for a Rolex dealer.


Japan greys will discount like heck... ADs not at all.


Speed? Can I get a groan? Calling Speed....

[metallic]

We all want big discounts but then we also want our watch to hold its value. Classic having your cake and eating it too.

The reason Rolexes hold their value so well is because dealer discounts are minimal and Rolex has a long history of raising prices. Same deal with Patek. I can easily buy a nice JLC for 30% off new but then I will expect to sell it at 50% of MSRP used.

[mpaone]

Originally Posted by bawlin

If I could get an LVc for $7k it would be on my wrist tomorrow. Which begs the question - why isn't it on yours?

I have a feeling he has some PMs with offers to buy and ship.

-Mike.

[Nidal]

In USA at least. You give 20% off or more and you loose your Rolex license