Are You Tired of the SS Daytona Re-Sale!

[HDHNTER]

Originally Posted by Incurable

Something no one has mentioned is... Is it really to Rolex's advantage to limit production? It would seem it benefits the AD's more than Rolex itself. If Rolex is selling the SS Daytona to its dealers at a fixed price yet, the AD is free to charge what they will, the AD is reaping the benefits, not Rolex. The second scenario is that Rolex is charging a premium for the SS Daytona and the AD's margin is reduced (compared to MSRP). In that case, Rolex themselves benefit. With Rolex's sales policies, I doubt we'll ever know which is the actual case...

I don't think the true "profit" from the SS Daytona for Rolex is necessarily weighed in terms of its direct impact on the bottom line from sales. I think it's more of Rolex's equivalent to the Dodge Viper. In that the Viper is not a cash cow for Chrysler nor was it designed to be. The car gets the brand name out there, wreaks of exclusivity and generates industry buzz. Which are all good things from a marketing standpoint when Type A males make up a large portion of your target demographic. You know how the old saying goes; You always want what you can't have. How many Daytona buyers chased the watch just because you have to chase to get one? The fact that it looks sharp as hell is a nice plus as well, lol.

[Magik]

Originally Posted by DS/B MINI S

Just different points of view. I can't imagine wanting something for 10 years, but not pulling the trigger because I had to pay 'Market Price.' The watches you bought are great choices, but I hope you don't learn the difficult lesson on settling

Not so much settling for me, but acquiring two pieces I would eventually get anyway. I love the Sub-date and GMT-ll Pepsi I have now. Having a SS Daytona when I can afford it again would be terrific. Maybe I would stop my watch buying craziness... but probably not.

[sherwin]

too bad. this world operates on demand-supply and right now, there is greater demand then supply, whilst no one may like seeing people sell their watches purely for profit, this type of activity is going to remain for as long as humans roam this earth.

[ROLEX MAN]

Haven't we seen posts like this before?

[TZL]

The only major difference, SS daytonas are super in demand......vipers are not.

Don't get me wrong, i love vipers, owned a 1999 GTS-ACR and mod'd it for tracking, but Vipers are super easy to get if you have the money, and can often be had for a discount.....sadly not the case with the SS Daytona.

I agrees with your point overall

Originally Posted by HDHNTER

I don't think the true "profit" from the SS Daytona for Rolex is necessarily weighed in terms of its direct impact on the bottom line from sales. I think it's more of Rolex's equivalent to the Dodge Viper. In that the Viper is not a cash cow for Chrysler nor was it designed to be. The car gets the brand name out there, wreaks of exclusivity and generates industry buzz. Which are all good things from a marketing standpoint when Type A males make up a large portion of your target demographic. You know how the old saying goes; You always want what you can't have. How many Daytona buyers chased the watch just because you have to chase to get one? The fact that it looks sharp as hell is a nice plus as well, lol.

[HDHNTER]

Originally Posted by TZL

The only major difference, SS daytonas are super in demand......vipers are not.

Don't get me wrong, i love vipers, owned a 1999 GTS-ACR and mod'd it for tracking, but Vipers are super easy to get if you have the money, and can often be had for a discount.....sadly not the case with the SS Daytona.

I agrees with your point overall

You're reading into the comparison too far or I wasn't clear enough. I was referring to the fact that the car was never meant to be a profit turner, more of a brand recognition tool instead. I'm fully aware that Vipers are very easy to come by and by no means do they retain their value but you don't see them out & about very often in comparison to say Vettes which while wickedly fast (Z06) are a dime a dozen. This gives the Viper more of an exotic/exclusive appeal. Just so happens the car's appeal is primarily in looks since it sucks as a daily driver, lol.

[hienpham04]

Well, it's not fair to pay over MSRP. If you don't pay over price now, the price will raise in the future anyways. Life is short, buy it and enjoy!

[JCLZ]

Every single AD I have visited here in Mexico charges a premium for a SS Daytona. My rule of thumb is never to buy form an AD who charges more than retail for a watch. If a person who bought a Daytona wants to charge more for his watch, that´s ok. I accept that because that person had a hard time obtaining one.

[SPACE-DWELLER]

Originally Posted by Felly Jr.

Did he define what immediately means? What if you don't end up liking it?

I believe he meant selling it immediately. Like never wearing it, keeping on the plastic wrapping and selling it for a profit right after purchase. I never did and never would do that. I buy Rolex watches to wear them. Maybe it turns out later that a Rolex watch does not grow on me like it was the case with the SS GMT IIc. But I always give a Rolex model a chance before flipping it (unfortunately with a loss, but "c'est la vie" as Top stated).

[sherwin]

Originally Posted by SPACE-DWELLER

I believe he meant selling it immediately. Like never wearing it, keeping on the plastic wrapping and selling it for a profit right after purchase. I never did and never would do that. I buy Rolex watches to wear them. Maybe it turns out later that a Rolex watch does not grow on me like it was the case with the SS GMT IIc. But I always give a Rolex model a chance before flipping it (unfortunately with a loss, but "c'est la vie" as Top stated).

In my opinion, if I sell you something, what you do to it, is up to you, and if you manage to turn a profit that is all yours for keeping.

That is unless you are so kind to give me some like in s'pore we say (一人一半). Translate to each person one half.

[sphereman]

I do not blame the resellers.. I ONLY BLAME ROLEX For this phenomenon!

[marshallr47]

I think if the individual is willing to pay that premium price then it's it's totally up to him or her to do so. Two individuals win by doing this. The buyer for getting the "dream" watch and the seller for making a profit.

[JPP]

I blame ADs and Rolex - it's a vicious conspiracy. But it works - look at the number of posts about Daytonas and how to get them. And it's a self-perpetuating fallacy that these are rare or difficult to get hold of watches. They're not. You can buy one at any grey dealers at which there are 100's. Granted - I've never seen one in an ADs window but that's because the AD won't sell in a fair manner (ie first come first served) but to only it's biggest spender. The Daytona is nothing more than a Tesco clubcard IMHO.

But it's people like us who perpetuate the situation. If everyone refused to play the game that ADs and Rolex try to force us to - the bottom would fall out of the market pretty quick but nobody wants that because the Daytona isn't about a love of watches it's all about the $$$ nothing more.

[BigHat]

Originally Posted by JPP

the bottom would fall out of the market pretty quick but nobody wants that because the Daytona isn't about a love of watches it's all about the $$$ nothing more.

You have a point, but have taken it to an unreasonable extreme. The Daytona contains one of the best chrono movements ever made. It has a classic dial and a wonderful bracelet. Plenty of people here and elsewhere buy Daytonas for the love of watches. While status seekers are certainly among Daytona owners they are by no means a majority. If you don't wish to be confused with the show-offs you shouldn't buy a Rolex -- no brand attracts more of them.


It's a well worn point (because we have this EXTRACT discussion here at least twice per week) but it's really a supply and demand proposition. People get upset that they can't get what they WANT at the price they wish to pay. To assume people should just stop wanting one is folly.

Personally, not too enamored with people that buy and flip, but it's a free country and they aren't doing anything morally or ethically wrong. Same for the ADs, why give a walk-in a good deal when you have great customers that spend thousands with you. I'd do exactly what they do. In fact I just had a chance to buy a gift watch from another jeweler at a slightly cheaper price than from the AD that sold me the Daytona. I went back to him anyway, so I guess customer loyalty is a factor before and after the Daytona sale at MSRP.

[Ronnie Rolex]

No harm no foul.