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Old 26 April 2015, 01:35 PM   #1
AzHadEnuf
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Tudor marketing

Have developed a Tudor itch, thanks to TRF and Adam. I drove to the AD in Scottsdale AZ. What a great line of watches. I'm sure there is a Heritage Ranger in my future. The AD was outstanding and while leaving he handed me a large gift bag and thanked me for coming in. It must have weighed 10lbs. Got home and found all kind of goodies, but the standout has to be the 2015 Tudor catalog. Over 200 pages of history, specs and wonderful photography. One of the best marketing pieces I've ever seen. It made the hard covered Rolex catalog he gave me seem underwhelming. to Tudor!
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Old 26 April 2015, 01:38 PM   #2
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Nice!!!!
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Old 26 April 2015, 02:04 PM   #3
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Cool. I gotta find a Tudor AD and see if they have one of these.
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Old 26 April 2015, 02:07 PM   #4
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Does Tudor marketing still mention Rolex or use a Rolex service address?
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Old 26 April 2015, 02:19 PM   #5
AzHadEnuf
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Quote:
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Does Tudor marketing still mention Rolex or use a Rolex service address?
Only one Rolex reference, when talking about Hans Wilsdorf and again when listing their service network.
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Old 26 April 2015, 02:56 PM   #6
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Sounds like a giod score Ralph! I picked up one of those catalogs the other day, too....unfortunately it's all in Chinese! I need to get another one.
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Old 26 April 2015, 05:23 PM   #7
Matt748
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Quote:
Originally Posted by CHRONOLEX View Post
Does Tudor marketing still mention Rolex or use a Rolex service address?
Yes it does.
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Old 26 April 2015, 05:25 PM   #8
Matt748
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Personally, I think Tudor seem to do the advertising, website, Boxes and watch styling all much better than Rolex does.
Rolex could do well to look at what Tudor does these days.
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Old 26 April 2015, 05:26 PM   #9
Rogdogg
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I have one of these catalogues also and agree it's very nice and of a very good quality
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Old 26 April 2015, 06:29 PM   #10
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I was given that catalogue too! I loved it apart from the fast rider black shield pages, you can barely see it! The history part at the start was enjoyable too
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Old 26 April 2015, 10:42 PM   #11
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Wow, great swag!
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Old 26 April 2015, 11:34 PM   #12
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Awesome.
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Old 26 April 2015, 11:37 PM   #13
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Cool!
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Old 26 April 2015, 11:54 PM   #14
77T
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Tudor marketing

The sales collateral for each brand, and also the websites, are designed for the targeted buyers. Within the catalog, messaging is further tailored by model based upon persuasive cues to move the reader into action - namely buying one.

I must have one of the brains that likes Rolex better since I prefer their website to the Tudor one.

Smart move by the AD since they are in competition with other retail sites as well as brands.


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Old 27 April 2015, 08:10 AM   #15
Bryanli88
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The fancy Tudor marketing made me pick this up on the weekend.
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Old 27 April 2015, 08:24 AM   #16
locutus49
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Does Rolex still own Tudor? Or are they separate companies now. Just curious, if anyone knows. Adam, you are the Tudor expert. Any thoughts.
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Old 27 April 2015, 09:04 AM   #17
Old Expat Beast
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Does Rolex still own Tudor? Or are they separate companies now. Just curious, if anyone knows. Adam, you are the Tudor expert. Any thoughts.
I'm not the expert, but Tudor and Rolex are still as closely related as they ever were, as far as I know....same family, different brands.
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Old 27 April 2015, 12:35 PM   #18
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I'm not the expert, but Tudor and Rolex are still as closely related as they ever were, as far as I know....same family, different brands.
Rolex is a king with a king's crown and Tudor is a knight with a shield in this family.
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