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Old 30 June 2008, 08:02 PM   #3
SPACE-DWELLER
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Join Date: Apr 2007
Real Name: Bo
Location: Denmark
Watch: Rolex, of course!
Posts: 22,436
As an anology, Dunhill did a similar thing under the Great War (WW I). Dunhill pipes were sent to the officers at the French front, at no charge. Unfortunately, some soon found out that expensive Dunhill pipes were sent to France, so many of them were stolen. Dunhill solved this by shipping the pipes in barrels stating "Castor Oil" on them. That helped!

The rumour went from mouth to mouth, soon making Dunhill pipes the preferred pipe brand not just among officiers but also among regular soldiers that tended to use the socalled "Army Mount" pipe (mouthpiece easily taken of and pipe then put in the trousers without it risking to break whilst jumping in and out of the trenches).

After the war, many officers chose to PAY for the pipe they had received for free.
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With kind regards, Bo

LocTite 221: The Taming Of The Screw...
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