Rolex Retailer or Gray Market Dealer ?

[hknnhr]

Hello guys,
I mentioned that I was looking for Daytone Steel in countries near Turkey. So i have called almost everywhere. Finally, one of them said he had two Daytona's in his hand. He is an Autharized Rolex Dealer in North Africa.
I was very suprised. But he said its 14250 € (16000$) each. So i was suprised again. Because list price is around 11500 € (12600$).
I think I can get these prices from the gray market as well.

Is it normal or should I complain to the headquarters?

[Quailhunter]

Was this person with an Authorized Rolex Dealer?

[hknnhr]

Originally Posted by Quailhunter

Was this person with an Authorized Rolex Dealer?

Yes, he is an Autharized Rolex Dealer. I found on rolex.com, it is in North Africa.

[joli160]

The owner of any watch is entitled to ask what he wants. If you don't like his price move on. What is there to complain about ?

[hknnhr]

Does rolex retailer have no list price application? I know gray market prices, i am not talking about them. He is an autharized rolex dealer. I think sth should be wrong about that

[beshannon]

Originally Posted by hknnhr

should I complain to the headquarters?

Complain about what?

Buy or don't buy. Do you think that Rolex will care? Do you think he will sell you one after you try to contact Rolex?

[MCO1]

In theory AD's are required to sell at MSRP with no discounts on allocated pieces but many do lots of different things to make money and move watches. i doubt if he were selling them for MSRP he would have had any in stock Calling Rolex and complaining could get an investigation going and eventually lead to him being shut down but it probably wouldn't get you a Daytona C and MSRP any faster. I'd say keep looking and get your name on a list or just decide the premium you are willing to pay over MSRP and go Gray Market.

[joli160]

Originally Posted by MCO1

In theory AD's are required to sell at MSRP with no discounts on allocated pieces but many do lots of different things to make money and move watches. i doubt if he were selling them for MSRP he would have had any in stock Calling Rolex and complaining could get an investigation going and eventually lead to him being shut down but it probably wouldn't get you a Daytona C and MSRP any faster. I'd say keep looking and get your name on a list or just decide the premium you are willing to pay over MSRP and go Gray Market.

If giving discounts or overcharging would put an AD out of business than there would be no AD's left anywhere

[MCO1]

Originally Posted by joli160

If giving discounts or overcharging would put an AD out of business than there would be no AD's left anywhere

Note I said in theory! There is one AD within 100 mile of me that got shut down for questionable practices. I am sure there are a lot of factors to this but it does happen.

[Calatrava r]

No harm done. Buy or not is your only decision. Rolex is to blame for all this not this dealer.

[homerish]

Originally Posted by hknnhr

Hello guys,
I mentioned that I was looking for Daytone Steel in countries near Turkey. So i have called almost everywhere. Finally, one of them said he had two Daytona's in his hand. He is an Autharized Rolex Dealer in North Africa.
I was very suprised. But he said its 14250 € (16000$) each. So i was suprised again. Because list price is around 11500 € (12600$).
I think I can get these prices from the gray market as well.

Is it normal or should I complain to the headquarters?

North Africa?Morocco?:) btw an AD can't sell over MSRP

[Old Geezer]

I don't think I would bother complaining. Seems odd to me that a true AD is quoting a price above the retail price and more in line with the grey dealers. I wonder if they are truly brand new watches or re-sales.

[beshannon]

Originally Posted by homerish

North Africa?Morocco?:) btw an AD can't sell over MSRP

Why?

[Fleetlord]

I would contact HQ immediately and give a detailed report

[123Blueface]

Originally Posted by Fleetlord

I would contact HQ immediately and give a detailed report

....but I believe such report requires witness affidavits as well and I don't think OP has that.

[jonnyz1245]

Originally Posted by MCO1

In theory AD's are required to sell at MSRP with no discounts on allocated pieces.

No, they're not required to sell at MSRP with no discounts.

[Wesley Crusher]

I can't imagine Rolex watches flying off the shelf in North Africa so this premium is a bit surprising unless the AD works with a lot of European customers.

[homerish]

Originally Posted by Wesley Crusher

I can't imagine Rolex watches flying off the shelf in North Africa so this premium is a bit surprising unless the AD works with a lot of European customers.

It all depends on what country is that :)

[hknnhr]

It is Egypt.

[Fleetlord]

Originally Posted by 123Blueface

....but I believe such report requires witness affidavits as well and I don't think OP has that.

Time is wasting.

[dera]

Originally Posted by jonnyz1245

No, they're not required to sell at MSRP with no discounts.

Exactly. The "no discount" thing is an urban legend, kept alive by some ADs (and some people on this forum too). The only stipulation the AD contract has is that they are not allowed to sell for resellers/other watch dealers.
If an AD wants to sell a 116500 for 50% off, they are free to do so.

[locutus49]

OP should write detailed memos after each contact with the AD should he have to give sworn testimony to HQs.

[Helmi]

Originally Posted by hknnhr

It is Egypt.

I know them, they did the same thing to me ☹️

They are also AD for patek and also sell above retail. Greedy Bastards

[breitlings]

Originally Posted by locutus49

OP should write detailed memos after each contact with the AD should he have to give sworn testimony to HQs.

And then have a friend leak some information to prompt an investigation.

[No SUBctitute]

Originally Posted by breitlings

And then have a friend leak some information to prompt an investigation.

And then admit that they didn't care or complain when another watch dealer did something similar to them.

[MCO1]

[QUOTE=jonnyz1245;7667036]No, they're not required to sell at MSRP with no discounts.[/QUOTE

This is not a mountain worth dying for me but note I specifically stated no discounts on "allocated" pieces ie Daytona, BLNR, probably James Cameron etc. I am sure they could choose to sell them for 50% if their rep catches wind the allocation would probably run dry.

[jonnyz1245]

[QUOTE=MCO1;7668348]

Originally Posted by jonnyz1245

No, they're not required to sell at MSRP with no discounts.[/QUOTE

This is not a mountain worth dying for me but note I specifically stated no discounts on "allocated" pieces ie Daytona, BLNR, probably James Cameron etc. I am sure they could choose to sell them for 50% if their rep catches wind the allocation would probably run dry.

Its all good. Im not asking you to die for it and I certainly wouldn't. Just a lot of folks saying a lot of stuff on this board about AD's not allowed to ever discount anything, allocated or not, and its ridiculous. I get that certain markets where they sell everything all day long are not going to discount, but for the other 200 markets in the US, its fairly easy. As to whether or not an allocated piece such as you mention has different rules, I can't speak to that. Maybe, maybe not. Either way, its all good. I'm not buying any watches these days so I for sure will not be getting a discount