Would you like Rolex to make other products then watches??

[FCUJW007]

Hi fellow Rolex lovers,

How would people respond when Rolex decided to make products different then watches? I am currently writing my thesis and investigating just that, and I need Rolex owners for my survey.

I am in desperate need for more respondents who own a Rolex so could you please click on the link and participate in the survey, it takes approximately three minutes.

https://uvafeb.eu.qualtrics.com/jfe/...jZZFr6OcQp0jGJ
Then I can graduate, I would be very grateful!

Also I would be interested to discuss it with you guys, so replies here would be welcome!

Thanks in advance!

[glamorama]

No please

[yessir69]

No.

[AK797]

Not really, all the other gifts they make are fine with me, altho they were made and then bought by ADs as gifts for their clients but I'm sure that has near stopped now so won't be seeing them any more, but umbrellas, wallets, ties, discrete caps, are fine by me.

[HL65]

No

[gummy]

No thank you

[xspect]

nope

[Canforfair]

Why would we want them to make something else we can’t get. Or have to wait ten years on a make believe list


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[Ticknaway]

Absolutely not!

[MonsterSS]

nope.... dedicated to watches only

[vipereaper30]

Only watches please.

[codecow]

I would like if they made sandwich spreads.

[tyler1980]

Would you want your airplane manufacture to also make skittles?

[brandrea]

Maybe chocolates

[Fat_ninja]

I have a Rolex hat and other accessories. When I buy a hat for approximately $10k they give me a free Rolex.

[FCUJW007]

Thanks for the responses, very interesting. Could you guys please also click on the link and answer the survey? I need the survey answers in order to graduate. Because then i can calculate the results exactly, and draw conclusions.

[tyler1980]

Originally Posted by FCUJW007

Thanks for the responses, very interesting. Could you guys please also click on the link and answer the survey? I need the survey answers in order to graduate. Because then i can calculate the results exactly, and draw conclusions.

no offense, but with 13 posts no one is clicking on anything

[77T]

Jasper
As you probably recall from your statistics class, you are skewing your thesis results by soliciting segmented subsets of the General Population.

Without giving TRF members a unique identifier you will not have a way to adjust (by giving a differential weighting factor) for watch collector strata bias vs. the general population.

You may want to add a question like “where did you get the link to this survey?”

Good luck on your brand value thesis.


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[Paul_I]

A no from me.

[77T]

Originally Posted by tyler1980

no offense, but with 13 posts no one is clicking on anything

I opened the link in a safe partition and it is valid without cross-links, redirects or malware (at least known malware that Sophos protection affords)

The new product is a Stopwatch - so closely related to Rolex brand watches - not an airplane, or an auto, or anything outrageous.


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[Mystro]

No, it would only dilute the brand. I am glad Tudor doesn’t have “Rolex” anywhere on it to not diversify the “Rolex” name.

[tyler1980]

Originally Posted by 77T

I opened the link in a safe partition and it is valid without cross-links, redirects or malware (at least known malware that Sophos protection affords)

The new product is a Stopwatch - so closely related to Rolex brand watches - not an airplane, or an auto, or anything outrageous.


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cool

wish i knew how to do that

[77T]

Without biasing any respondents answers, the slant is whether the perceived value of a hypothetical new product, a stopwatch, would be enhanced if made by Rolex. And conversely, how would the same new product affect the existing value of the Rolex brand.

It is an interesting topic regarding Rolex brand equity, transference, dilution & extendibility.




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[ferrissteve11]

A Rolex stopwatch, that's an interesting notion.

[Ian Macdermott]

Originally Posted by canforfair

why would we want them to make something else we can’t get. Or have to wait ten years on a make believe list


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+ 1

[Marcus09]

It’s like Wolverine says in X-Men:
“I’m the best there is of what I do”.
So no, Rolex should only do what always did and doing, the best damn watches out there.
Cheers.


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[Bxtek]

Originally Posted by brandrea

Maybe chocolates

Where are we able to get a box of the Rolex chocolates? I'm assuming only an AD gives these as a gift and they're not for sale anywhere? Since a Daytona with a chocolate dial is out of my budget right now, these will be the next best thing for me!

[Basel_World]

No.

[JTL31]

I’ll take the chocolates over the stopwatch please!

[meganfox17]

Originally Posted by FCUJW007

How would people respond when Rolex decided to make products different then watches?I am in desperate need for more respondents who own a Rolex so could you participate in the survey

Oh! Come On, I'm pretty sure you're not thaaaatt desperate. Just use the mouse button and think out of the box.Here're real life products by enterprising companies around the world shamelessly stealing and using the copyright trademark Rolex brand name and getting away with it. Say...maybe you can add a few sentences about intellectual property theft and copyright infringement in your thesis...