Rolex USA holding back for rest of 2017?

[Old Geezer]

Originally Posted by ap1

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Nothing crazy. An Omega and some of those things that go bang but we don't mention on TRF.

[sampelligrino]

An idea might be that Rolex is tightening supply to keep pricing consistent and demand high amidst declining Swiss watch sales and competition from the smartwatch industry? Also the economy has been doing very well for quite some time now, maybe they are presuming a pull back in the near future and restricting supply to prevent excess inventory sitting around. Just "fun" to always guess what Rolex is thinking even though this is impacting our next purchase as WISs

[3ther]

That's exactly what I had heard from my Rolex ASM too. *shrug*

I'm not sure they'd try to ramp up production just for the US market, nor take watches slated for Europe/Asia/etc. Who knows

[Duey]

It all has to do with USD or CAD or Euro or Pounds ext ... to the CHF. It's all in the rate of return.
The USD is high so that's where a lot of the watches go. Just follow the money

[AK797]

Originally Posted by Duey

It all has to do with USD or CAD or Euro or Pounds ext ... to the CHF. It's all in the rate of return.
The USD is high so that's where a lot of the watches go. Just follow the money

Not really, as we know Rolex SA get paid up front in CHF so currency variations only affect AD's margins, which in the UK at least Rolex do not seem to care too much about since the Brexit squeeze on them. Nor do they seem to mind how cheap UK prices are relative to the world, and have been for well over a year, with their inactive supply and price policies.

[904VT]

Originally Posted by sampelligrino

An idea might be that Rolex is tightening supply to keep pricing consistent and demand high amidst declining Swiss watch sales and competition from the smartwatch industry? Also the economy has been doing very well for quite some time now, maybe they are presuming a pull back in the near future and restricting supply to prevent excess inventory sitting around. Just "fun" to always guess what Rolex is thinking even though this is impacting our next purchase as WISs

Rolex does employ a team of economists (or did) and as a non-public company, doesn't need to respond to shorter-term shareholder pressure for profits. They have the ability to do their own thing and not have to answer to analysts like some other manufactures.

[Ss22525]

The official shortage thread

[Chaching]

Originally Posted by Ss22525

The official shortage thread

:chuc kle:

[Gray_Panther]

I spoke with my AD yesterday on this also. But before I say let me preface by stating that my AD knows I am not in a position right now to purchase a rolex so the pressure to sell within the next five years is not there.

He told me that rolex makes around 1.5mil watches a year. Years past the USA was a strong distributor but now the asian market is eating up more of rolex’s stock and less is being shared with rolex USA.

We spoke about the SS models and even the DJ’s are seeing a shortage. The point is less priority is given to USA compared to past years.


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[Boaters]

A year old ... A year old news oh boy!