Crown not lining up....is it on purpose?

[reddog4063]

We all know that most Rolex crowns do not line up when screwed down. My question is: do they do this on purpose because its become a hallmark of the brand? When did it start being the case that the majority did not line up?

Surely they could make every single crown line up if they so chose but prefer not to bother. Would you miss the uniqueness of the quirk if they were to stop doing it?

[RHIII]

Of all the watches I have, have had and have worn over the years - I have had ONE crown line up.


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[pickettt]

Here comes the dump truck full of excuses.

[Dan Pierce]

Since the inception of the brand crowns have never lined up, except by chance, until the Skydweller.

And stop calling me Shirley.
dP

[reddog4063]

personally, i think they continue it now on purpose and consider it a quirk.

[robjohna]

Thanks guys! I was wondering this myself with my new watch.


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[padi56]

Originally Posted by reddog4063

We all know that most Rolex crowns do not line up when screwed down. My question is: do they do this on purpose because its become a hallmark of the brand? When did it start being the case that the majority did not line up?

Surely they could make every single crown line up if they so chose but prefer not to bother. Would you miss the uniqueness of the quirk if they were to stop doing it?

Perhaps Rolex should get rid of the crown emblem then everyone's crown would line up somewhere.It's a winding crown for winding and setting the watch and it's not supposed to line up with anything

[herts9]

Perish the thought!

[superstarmar]

I have a Lucky crown that lines up at the 12 o'clock fully
screwed in and tight on my 116613 LB Blue Sub C...

[faimag]

The non-alignment is because of the threading of the crown stem into its locked position, which is typically fixed (i.e. no matter how much you wind it when unscrewed, it always locks in the same angle). So, if Rolex wanted, they could certainly make it aligned. But who really cares?!

[ThatExplorer]

It’s a crown, is screws in and holds right. Works for me


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[crazymcmichael]

I heard from a low-ball gm dealer he tried to pay some guy lower cause his crown wasn't lined up HAHAHAHAH how far can they sink?

[GLADIATOR]

Originally Posted by faimag

So, if Rolex wanted, they could certainly make it aligned. But who really cares?!

I am not sure they could.
There are three "screw" elements.
The screw thread in the case, the screw thread of the stem that screws into case, and the screw thread of the crown.

all three pieces are mated (screwed together) as tight as possible.

Not sure if you could engineer all 3 of those threads to always match and lock at exactly same position?

[t65tampa]

None of mine do. Doesn't bother me and it is not expected nor intended to do so.

[Jsimon]

AD told me it’s deliberate they wouldn’t align as each watch would need to be calibrated individually and it would be too time consuming

[GLADIATOR]

Originally Posted by Jsimon

AD told me it’s deliberate they wouldn’t align as each watch would need to be calibrated individually and it would be too time consuming

That makes sense to my comment above

[kzm40]

Originally Posted by faimag

The non-alignment is because of the threading of the crown stem into its locked position, which is typically fixed (i.e. no matter how much you wind it when unscrewed, it always locks in the same angle). So, if Rolex wanted, they could certainly make it aligned. But who really cares?!

Not true, as the seals wear, its possible to tighten more, so its not constant, but i also don't understand why its an issue!

[GradyPhilpott]

The coronet on the crown of my 1503 lines up perpendicular to the dial.

This is not the case with the other four Rolex watches and, frankly, I couldn't care less.

I don't know why anyone would.

Such alignment doesn't affect the quality of the watches.

[Paul7]

Originally Posted by RHIII

Of all the watches I have, have had and have worn over the years - I have had ONE crown line up.


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Probably random.

[edingotham]

none of mine line up

[AkshayArgade]

my crown didn't line up.. so i used my teeth and a set of pliers and use force... now it lines up to anything i want

[liu_watch]

Originally Posted by padi56

Perhaps Rolex should get rid of the crown emblem then everyone's crown would line up somewhere.It's a winding crown for winding and setting the watch and it's not supposed to line up with anything

Couldn’t agree more? It is screw down crown. It is not practical to align it. Similar to why some would expect the screw heads to align on the movement plate. I bet Rolex thought people would only care about the case back alignment and therefore they removed text on most models.

[Quailhunter]

In an unmentionable product manufacturing, the more expensive items have all the screws lined up perfectly. It’s called “truing” the screws.

The screws are fully tightened without the slots being cut. With the screws fully tightened, the screw slots are marked. The screws are extracted and the slots cut. The screws are usually “blued” to match the rest of the item’s exterior.

The screw’s slots now are perfectly aligned.

It’s a labor intensive process that requires a high degree of skill to perform.

I think something like this could be used by Rolex, but it would add to the price.

[SunTzu]

What do you mean by "lining up?" That the coronet is upright when the crown is tight?

If so, my 1973 6694 lines up

Just snapped a pick at lunch. Yes, the photo is horrible. My iPhone 5 is ancient and the camera covered in dust on the inside.

[Theothergreg]

Originally Posted by Jsimon

AD told me it’s deliberate they wouldn’t align as each watch would need to be calibrated individually and it would be too time consuming

Agreed! Much too time consuming and would take bandwidth away from their craftsmen which would prevent them from meeting demand for their watches...Oh, wait, nevermind

[Bigblu10]

You can't see the damn thing when it's on your wrist anyway! The silliest criticism I have read on TRF. Subject pops up about once a month just like "clockwork".

[superstarmar]

Originally Posted by reddog4063

We all know that most Rolex crowns do not line up when screwed down. My question is: do they do this on purpose because its become a hallmark of the brand? When did it start being the case that the majority did not line up?

Surely they could make every single crown line up if they so chose but prefer not to bother. Would you miss the uniqueness of the quirk if they were to stop doing it?

It's called a LUCKY CROWN cause if it aligns correctly
it's by pure chance and not specifically designed to ...

[SearChart]

Not this again...

Even I couldn't deliberately line up my new platinum crown, and I repair the damn brand for a living...

[superstarmar]

Originally Posted by SearChart

Not this again...

Even I couldn't deliberately line up my new platinum crown, and I repair the damn brand for a living...

[TheWatchEnthusiast]

I am ok with the crown not “ aligning” vertical when fully closed. I actually have 30% of them that do. I am aware it makes absolutely no difference at all to the functionality of it therefore a mooted issue. BUT .....
If that is the case can someone explain to me why Rolex uses aligned crowns in all their advertising?
I think they like to project that image but they are not willing to do the work it takes to always produce it. If the crown was advertised in every random position then that would have been both fair and a mooted subject. As long as they always use an aligned crown in all their images then someone can logically both expect and/ or wonder why his watch isn’t.



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