Why are sports more popular?

[Kyle3130]

because they are fun to play and people enjoy watching them opposed to other activities.

Rolex professional models on the other hand, are what you are referring to. They are popular because of the history they have been a part of and most recently because of social media.

[rambo99]

sports watches are more versatile imo, you can wear it with suits or tshirts.

[joli160]

Originally Posted by rambo99

sports watches are more versatile imo, you can wear it with suits or tshirts.

That is your perception, in my eyes it looks funny

[R G]

Originally Posted by Fleetlord

Rolex Sports are more popular on Rolexforums.com and among enthusiasts.

That is because they are a more focused lineup with less references overall. Also the watches have a lore and heritage....Submariner / Bond, Explorer / Mt. Everest, Daytona / Newman..racing. GMT / Pilots.

Also these references have changed more slowly over time..again a more focused product line. Collectors of anything generally prefer that.

Now, among the general public, the DJ is the most popular because it is shiny, looks nice, there are women specific models. It is also because...well, ROLEX.

This is how it usually goes down @ the AD...at least it used to. Now it's even more clear cut.

https://www.youtube.com/watch?v=LgUqRrzRkt4

This dude had some choices and did what the majority of general public do..

Yeah, not sure everyone makes a cringey video like that when buying a watch, and he certainly doesn’t represent the majority of the general public.

I understand the point you’re making though.

[Speedfreek28]

I think it’s because of name and history. For example, where I live the Toyota Tacoma is the most popular truck to own. No matter what other makers produce everyone is willing to get the Tacoma just because of its name and history of being a reliable, good truck. Same goes for the submariner and other as models. People gravitate right to them just because of the name and/or the history of the watch. I see dozens of people walk right into the AD asking right away if they have any subs and when the answer is no, they just walk right out without even hearing other suggestions as to what is in stock.

[teabags001]

Originally Posted by Fleetlord

Rolex Sports are more popular on Rolexforums.com and among enthusiasts.

That is because they are a more focused lineup with less references overall. Also the watches have a lore and heritage....Submariner / Bond, Explorer / Mt. Everest, Daytona / Newman..racing. GMT / Pilots.

Also these references have changed more slowly over time..again a more focused product line. Collectors of anything generally prefer that.

Now, among the general public, the DJ is the most popular because it is shiny, looks nice, there are women specific models. It is also because...well, ROLEX.

This is how it usually goes down @ the AD...at least it used to. Now it's even more clear cut.

https://www.youtube.com/watch?v=LgUqRrzRkt4

This dude had some choices and did what the majority of general public do..

Very well said. This is basically it.


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[teabags001]

Originally Posted by R G

Yeah, not sure everyone makes a cringey video like that when buying a watch, and he certainly doesn’t represent the majority of the general public.

I understand the point you’re making though.

I actually think he does represent the majority of the general public. If you lined up 100 random people I think most would pick that 2 tone DJ over the 2 tone sports models. That DJ is very iconic. If they were SS models maybe they would pick the sports models. But in general and non WIS the DJ is the go to watch of the general Rolex buyer.


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[watchmaker]

Originally Posted by 05carbondrz

Because they sell for over MSRP

I second this!

The demand is almost exclusively isolated to models that sell above RRP. It's a self perpetuating cycle of (no)supply and demand.

[Bobby83]

More popular bc they are to me at least more functional for everyday wear. I’m active and don’t wear a suit and work behind a desk everyday. If I were in a more professional environment and wanted something more elegant looking I would be looking at APs or PP....

Rolex sports models have “the look” that Omega, Tag, Tudor and others are trying to obtain and that PP and AP do not. PP has the elegant look that the Rolex day date and just date are trying to achieve.

Not sure if this makes sense...I’m not a watch expert, this is just my humble take on it...if I want everyday wear Rolex SS sports...if I want elegant PP or AP.

Most like myself don’t have the money to drop 40k-50k if not more on one PP piece lol

On top of this even though AP and PP are higher end watches most in the general public have never heard of them. Everyone talks about wanting a Rolex that “flys under the radar” just throw a royal oak on and the majority of people would have no idea what it is lol...and would probably be like well it’s not a Rolex lol #marketing skills


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[VicLeChic]

I think an increasing number of people want a watch fit for any purpose. Good for the beach, good for a night out, could even get away with a formal event if push comes to shove. A multi purpose G.A.D.A. wristwatch of sorts (go anywhere do anything).

[Krash]

Originally Posted by joli160

That is your perception, in my eyes it looks funny

Not sure anybody cares what you think. No offense or anything, but times have changed.

I personally prefer a traditional dress watch with a suit, and when I say a traditional dress watch, I don’t mean a Datejust. Although I do think a Datejust is fine with a suit.

I also think there is nothing wrong with wearing a black dial SS Sub with a suit either. It goes just as good with a suit as a Datejust.

I see a lot of executives wearing an Apple Watch with a suit nowadays. I think that breaks down all the traditional norms in terms of what you can or cannot wear with a suit. I wouldn’t wear a Yachtmaster II or a Daytona with a suit, but a DJ or black dial sub are fine.



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[R G]

Originally Posted by teabags001

I actually think he does represent the majority of the general public. If you lined up 100 random people I think most would pick that 2 tone DJ over the 2 tone sports models. That DJ is very iconic. If they were SS models maybe they would pick the sports models. But in general and non WIS the DJ is the go to watch of the general Rolex buyer.


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I did say in my post that I understood the point he was trying to make by posting that video. For clarity, I don’t disagree.

I was referring to the guy in the video, specifically, doesn’t represent the masses, not what the guy was actually doing in the video, which yes, I guess is common place.

I’ll make the assumption you don’t know who the individual in the video is...

[SkyJuice]

Originally Posted by Fleetlord

Rolex Sports are more popular on Rolexforums.com and among enthusiasts.

That is because they are a more focused lineup with less references overall. Also the watches have a lore and heritage....Submariner / Bond, Explorer / Mt. Everest, Daytona / Newman..racing. GMT / Pilots.

Also these references have changed more slowly over time..again a more focused product line. Collectors of anything generally prefer that.

Now, among the general public, the DJ is the most popular because it is shiny, looks nice, there are women specific models. It is also because...well, ROLEX.

This is how it usually goes down @ the AD...at least it used to. Now it's even more clear cut.

https://www.youtube.com/watch?v=LgUqRrzRkt4

This dude had some choices and did what the majority of general public do..

TBH, I was the "general public" and almost bought the DJ, before my TRF friend intervened and advise to get the SS model first follow by DJ down the road.

[AK797]

Originally Posted by joli160

Funny to read all these "facts" , Rolex never has and probably never will publicise production numbers nor production costs. Basically Rolex does not share anything at all about their business, let alone any details about a certain reference.

Nobody knows why the sports are so popular nowadays, guess everybody wants to jump on the train and get rich

My statement was a fact in terms of what I saw at the ADs, and there were no wait lists then so all was on display and the balance was about 50/50. Now it is 95/5 in ADs but I don't believe production has changed all that much.

As for why sports models are so popular now, well we here are a prime reason why. A few years ago no one thought we were a big deal and neither was SM, but with every year its influence has grown exponentially, particularly as we bask in this extended Global growth phrase, so we become one of the main drivers of today's modern consumer society - a social media influencer.

[pickettt]

I don't necessarily prefer my "sport" model over my DJ. It's completely situational.

[teabags001]

Originally Posted by R G

I did say in my post that I understood the point he was trying to make by posting that video. For clarity, I don’t disagree.

I was referring to the guy in the video, specifically, doesn’t represent the masses, not what the guy was actually doing in the video, which yes, I guess is common place.

I’ll make the assumption you don’t know who the individual in the video is...

I am referring to the guy in the video. I think DJ models are a lot more popular and more of them made because of all the different variations to the general public. I think in a vacuum being TRF Sports models just seem more popular because they are more popular on TRF. I think they said the best selling Rolex is actually a ladies DJ.


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[R G]

Originally Posted by teabags001

I am referring to the guy in the video. I think DJ models are a lot more popular and more of them made because of all the different variations to the general public. I think in a vacuum being TRF Sports models just seem more popular because they are more popular on TRF. I think they said the best selling Rolex is actually a ladies DJ.


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Yeah haha I think we’re saying the same thing.

[jsausley]

Originally Posted by Dsmith1974

Ah ok thanks. I was going to ask why they just don’t make more sports models but if there’s more profit in a DJ I guess that explains it. The follow question is why is there more profit in a DJ? Probably because there’s fewer moving parts (bezels, gmt arms or extra depth rating)

Actually it's very simple -- because Datejusts usually have gold in their construction.

Gold is easier to work with (so it's faster to polish and finish), wears down tools less and doesn't require as much labor. Further, as an example, the material cost of gold in a particular TT or PM watch may be $1-2,000 or less, but the watch itself is $5-10,000 or more than a stainless variety.

[peterskinner]

Are the ‘sports’ range genuinely tougher, more suited to a range of activities? Apart from deep-sea diving, a DJ is just as resilient, just as shock-proof, as any of the range. In truth, it’s just fashion, not utility. Any of the Oyster Perpetual range are equally fine. Just choose what you like.
An example; is my DD40 less equipped for swimming than, say an Explorer, GMT, Daytona, ? I don’t think so. All have the same rating. And if they get dropped, will one model do better. I doubt it. The all-round toughness is the basis of Rolex fame.

[singe89]

Is the DJ and OP really a "dress" watch or just a dressier sport watch? I would consider the Cellini the true dress watch and those definitely are less popular that "sport" watches.

[Zakalwe]

Currently on Watchfinder (the largest U.K. grey dealer) there are 1089 Rolex for sale. 560 of those are DateJusts, meaning the DJ - the watch relatively rarely discussed on this enthusiast’s forum - outnumbers every other model in their catalogue combined.

This is not in any way a wholly scientific observation, but it is nonetheless evidence of sorts refuting the theory that professional Rolexes are the most popular.

[Malak]

Originally Posted by jsausley

Sports models are NOT more popular. Rolex says more Datejusts than all of the sport models combined by a factor of 2-3 to 1.

DJ is a bestseller.

[10klakes]

I feel bad for the brother of the guy making the video. A guy who wants a white dial Daytona that gets a TT diamond dial Datejust. He’s gonna need therapy for years to come, to overcome this one.


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