Rolex VIP Factory Tour

[inadeje]

So, my background is marketing, at some long ago point in my professional history. Switzerland derives massive national revenue from the tourism dollar influx. Factory tours are available from just about all of the Luxury Brands, especially car manufacturers like Porsche, BMW, Ferrari, Lamborghini. Brands like Montblanc, Cartier, etc. Most offer within their tours collecting a car, item or product. Car manufacturers even sell cars that you can you drive around Europe for x months, and then deliver to a German/Dutch port for pre-arranged shipping back home, with all registration formalities in your home country handled.

Proposal for Rolex

In a deal with the Swiss Tourism Bureau, Rolex starts a Rolex VIP Factory Tour. The cost is $2500 and, includes two nights of accommodation near the factory and, VIP dining 1 night. Guided tour includes all phases of watch production through specially installed external windows along external a tour corridor. A Rolex history museum section with iconic watches on display. A special Rolex VIP Concierge tour is $3500 which includes trying on any 5 Rolex of your (pre-decided when booking) choice. You would then be allowed to by One (1) of those watches, through a special VIP concierge at a special factory flagship boutique on-site. $2500 would be refunded against the eventual purchase.

Benefits

*Increase Brand awareness
*Watch Geeks like us get fast track access to a piece we want
*Rolex increases its historical info. preservation
*Swiss Tourism congratulates Rolex for spearheading tourism development
*Swiss towns and cities near the factory get increased tourism revenue
*Rolex manages to massacre grays through an ingenious win/win proposal
*Rolex covers tour refund against purchase at MSRP from money saved not given to AD 30-40%
*Concierge participants get a special Card linked to their home AD for priority invites and presentations
*Any other upsides you guys can think of?

Now TRF members, would any of you sign up for such a tour? I may talk to a friend at a multinational called RevoluVIP to approach Rolex to put something like this together.