Why on Earth would Rolex create a brown bezel GMT?

[mangoseed]

The color of the new brown GMT bezel is not even close to the original root beer bezel, which is more golden, the 2018 bezel is pure brown. Brown is almost universally considered the ugliest color, it is the color of mud, dirt and waste matter. What on Earth were they thinking? I suppose a similar question could be asked about the bezel on the platinum Daytona, the brown does not match the beautiful ice blue dial at all.