BLRO is reportedly discontinued as of today!

[JacksonStone]

Originally Posted by iznoguud

So far I've seen a person stating that He talked with His AD and that He checked with Rolex while all the others AD's that were referred just stated that it had been discontinued.

In this thread alone, there have been many reports of ADs being informed by Rolex, either by email or telephone, that the BLRO has been discontinued, and orders for it will not be fulfilled. Even the first post in this thread said the source had received the information directly from Rolex.

[iznoguud]

Originally Posted by JacksonStone

In this thread alone, there have been many reports of ADs being informed by Rolex, either by email or telephone, that the BLRO has been discontinued, and orders for it will not be fulfilled. Even the first post in this thread said the source had received the information directly from Rolex.

In that case I did misunderstand and, as I've said, do apologise for my previous remark since I'd gather that it had been, only, AD's expressing an opinion and not checking with Rolex.

But that raises the question of why such difference in positions between Rolex in the US and the EU!

[NGB185]

My AD is saying it's discontinued also...from his Rolex rep.

https://www.instagram.com/p/BfUquvUH...ewristwatcher_

[GFONG]

Originally Posted by NGB185

My AD is saying it's discontinued also...from his Rolex rep.

https://www.instagram.com/p/BfUquvUH...ewristwatcher_

Is “thewristwatcher” an AD or just a shop selling Rolex?

[Sprta]

Originally Posted by NGB185

My AD is saying it's discontinued also...from his Rolex rep.

https://www.instagram.com/p/BfUquvUH...ewristwatcher_

Also he mentions he hss only one left in stock!

[duc888]

Originally Posted by Sprta

Also he mentions he hss only one left in stock!

Hmm....

[JacksonStone]

Originally Posted by GFONG

Is “thewristwatcher” an AD or just a shop selling Rolex?

He's a salesperson at an AD.

[NGB185]

Originally Posted by GFONG

Is “thewristwatcher” an AD or just a shop selling Rolex?

He works at an AD in New Jersey.

[m j b]

Originally Posted by Sprta

Also he mentions he hss only one left in stock!

I can't imagine any store having more than one of those things.

[piratepress]

Guess I will wait and see what comes out at Basel before I decide to take the plunge on the BLRO!

[3ther]

To add, I just tried to place a sold order for one for a client and our ASM said that it was unavailable and made no mention of it becoming available again.

Without really saying so, he more or less confirmed it’s demise

[piratepress]

Just spoke to him and the store manager at my AD confirmed that it has been discontinued.

[Likestheshiny]

Yeah, if true, it's just gonna be a new movement starting in the PM models before it trickles down. That's only "discontinued" in the most pedantic use of the term.

[JacksonStone]

Originally Posted by Likestheshiny

That's only "discontinued" in the most pedantic use of the term.

https://www.merriam-webster.com/dictionary/pedantic

[Max16013]

Fake news

I hope


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[JacksonStone]

Originally Posted by Max16013

Fake news

I hope

I know hope springs eternal, but after 13 pages of reports to the contrary, I don't know why you'd still have any.

[Max16013]

Originally Posted by JacksonStone

I know hope springs eternal, but after 13 pages of reports to the contrary, I don't know why you'd still have any.

Yeah, replied before I scrolled through it all.

What a shame

[Silvio_86]

One available at my local AD. Not my cup of tea, anyway

[MoosicPa]

Originally Posted by m j b

I can't imagine any store having more than one of those things.

Last month when I was looking at them, one AD had 2 in stock, one in the case and one in the back. Offered a discount without much effort.

[kiralymd]

Originally Posted by MonBK

The source knows before Rolex?

No wonder he's trusted.

This

[GaloCinza]

Would be an amazing watch if in SS, but at current price point not a huge seller...


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[Sprta]

Was at my AD today to pick up my SeaDweller and mentioned the BLRO issue, he said the Rolex Rep had just left, but before he did, he said that although its not officially discontinued, it will be very soon.

[TimeToWatch]

Was speaking with a very reputable sales rep in an AD today and they said the BLRO is discontinued.

[DoctorA]

That means the BLNR, subLV, and JC are probably staying given that reps are already “leaking” what’s going to be discontinued!

[Lester206]

I was at a Rolex boutique six days ago and when asked they basically admitted that it was discontinued. They weren't saying to push that watch on me - I was looking at something else and just brought it up.

[Lester206]

Stunning watch, the BLRO

[3581512]

Originally Posted by Likestheshiny

Yeah, if true, it's just gonna be a new movement starting in the PM models before it trickles down.

I agree

I don’t see Rolex taking the BLRO out of the line and I definitely don’t think they’re going to release it in SS

The new movement has to finish working its way into the lineup, and Rolex wouldn’t refresh their entire line all at once, having it trickle down starting with PM models makes sense.
Just like they did with the day date 41 in 2015 then 2 years later updating the date just line with it.

I think they will limit the supply of the SS models the entire 2018 to move the old stock, then 2019 they’ll refresh all the SS sports models with the new movements.

[amh]

Originally Posted by 3581512

I agree

I don’t see Rolex taking the BLRO out of the line and I definitely don’t think they’re going to release it in SS

This is happening despite your wish

The new movement has to finish working its way into the lineup, and Rolex wouldn’t refresh their entire line all at once, having it trickle down starting with PM models makes sense.
Just like they did with the day date 41 in 2015 then 2 years later updating the date just line with it.

I think they will limit the supply of the SS models the entire 2018 to move the old stock, then 2019 they’ll refresh all the SS sports models with the new movements.

I doubt there is very much 'old stock' to move.

[JacksonStone]

Originally Posted by 3581512

The new movement has to finish working its way into the lineup, and Rolex wouldn’t refresh their entire line all at once, having it trickle down starting with PM models makes sense.
Just like they did with the day date 41 in 2015 then 2 years later updating the date just line with it.

This is a reasonable assumption, but it contradicts your idea that the BLRO in its current form isn't being discontinued. The DDII was not reissued with a new movement. It was discontinued, and a newly designed model, the DD40, was issued in its place. Likewise the DJII vis-à-vis the DJ41. If the same thing is happening with the GMT line, then the existing model is being discontinued to make way for a newly designed version. Even if the new lineup were to include a Pepsi version in white gold, that doesn't mean the existing BLRO wasn't discontinued.

[Jim Smyth]

Maybe this is going to be a new long term approach for Rolex. Keep making new models (along with the standard reference models) and keep phasing them in and out of production to keep everyone Happy with new choices all the time. We all know everyone wants to feel special and those limited editions in watches sure fits that bill.