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jazzguitar14 · 4 July 2015, 12:35 AM

Its like a Mullet... Business up the front, Party in the back...

watchwatcher · 4 July 2015, 02:07 AM

No idea...but these all seem plausible.

Quote:

Originally Posted by WatchMeRun

I would imagine because they don't want a person who's coming in with no intention of buying anything asking to try on a watch that is heavily sought after and potentially scratching it and affecting a future sell. Also, there insurance policy at that particular store could have a set number of watches that they can display. Lastly, buying the watch from the vault is pretty cool to some people.

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Quote:

Originally Posted by travisb

I think they believe it creates a greater sense of desirability and makes the customer feel like it's extra special.

Quote:

Originally Posted by Watch Professor

So you wouldn't ask for a discount.

Quote:

Originally Posted by benlee

To give the illusion of exclusivity

beer · 4 July 2015, 02:11 AM

i agree probably because certain models only go to favoured customers and putting it on display would give the impression that it is available to buy

Gaijin · 4 July 2015, 02:32 AM

Quote:

Originally Posted by GolfPunk

I think it's because if a non WIS is simply after 'a Rolex' they might just buy whatever they like from the display (probably a datejust), but if they also saw a daytona, submariner or gmt they would more than likely choose one of those...so it may help shift the slower selling watches!

This seems the most plausible reason from a business perspective.

ilya_kuryakyn · 4 July 2015, 02:43 AM

when I went to order my Sub C date, they took one from the safe to show me the piece as they had none in display. But this model from the safe was one already "sold" to another customer that was coming to pick it up the same week...
When mine arrived at my AD, I was deployed in a foreign country and it stayed one full month in their safe. Not in display, as it is not "for sale"

mjm800 · 4 July 2015, 03:51 AM

I believe they want to use them as bait for repeat customers. From time to time I get a call from the manager at my AD saying hey we just got an X in would you like to come and see it.

An SS Daytona or a BLNR is an easy sale so the manager keeps it for himself rather than putting it on display so a Jr sales person can get the easy commission. No, they have to try and sell the less popular watches!

Old Geezer · 4 July 2015, 04:47 AM

Quote:

Originally Posted by GB-man

Yes. Here's the rub imHO.

Man walks in. Man asks do you have blnr? Salesman says, let me check. Salesman says we just received one it's in the vault. Often accompanied by a line about other people in line but you're here today! Customer immediately hands over credit card to capitalize on this opportunity

Tourneau at King of Prussia Mall in PA has pulled this maneuver on me twice. When sales people play games with me, I have no issue letting them know I think they suck and moving on. Their game cost them 2 sales because both times I purchased at another AD and happily walked in to Tourneau about a week later to let the salesperson know I thought he was a douche. 2 sales to Tourneau doesn't amount to squat but it sure felt good for me.

THC · 4 July 2015, 06:28 AM

The more watches in the vault, the less thieves get in a smash and grab, which seem to be on the rise nowadays

BPOE · 4 July 2015, 06:37 AM

Had this come up at my AD regarding my BLNR and the explanation given was they would rather sell it to a local or repeat customer and potentially create some goodwill. They preferred to not have it out where a tourist could walk in and buy it and never return. I can't say it really felt anymore exclusive to have them get it out of the back of the store.

Rameez-Q · 4 July 2015, 06:45 AM

This is my thought:

BLNR - Easy to sell, doesn't need to be displayed. When asked display and in turn make customer feel better

This & have other models on display that don't sell as well, many may initally go for a less popular choice and then change for the popular one. AD's want to sell the least popular watches as they know sports watches sell easily.

MCO1 · 4 July 2015, 08:17 AM

I think the reasons mentioned above all have merit and every dealer may have varied reasons for doing so. A reason my AD has told me is an attempt to keep the sought after watches either local or keep them from the hands of those buying them and turning them for profit especially the steel Daytona when it was so rare.

zama · 4 July 2015, 09:17 AM

All of the above is accurate, I do think a lot of weight around Rolex is a brand that is bought as a high end gift and achievement milestone, for a non watch person those in the display is more than enough. I assume AD's are required to take a certain quota of mixed models, so they need to work harder to sell some of the obscure DJ's than a white faced Daytona. Not quite sure about the allure of it coming out of the vault..... I could not care less, only be an issue of scratched, that said I have only ever bought two new watches my PP and AP and both were from their respective coffins and not on display.

Muzz · 4 July 2015, 10:07 AM

Quote:

Originally Posted by AK797

I think it is to give the other less popular watches more of a chance for the average guy who buys from what he sees. Those in the know will ask and selling them is not hard so might as well keep that back and push the slower sellers. Same with the Daytona. And then you can also have the ceremony of going back and making the customer feel special.

That would be my thoughts exactly Neil!!

The Submariner · 4 July 2015, 10:58 AM