Fair price for Platona

[s14roller]

Originally Posted by HL65

To answer OP question: You can get a BNIB Platinum Daytona for 30% plus off or $51-52,500 if you look. Don't pay too much as if you do you will get killed on resale as used market is in upper $40's.

On POINT. I have seen an AD with a Platona and diamond Platona both sitting in the case for what has to be about 8 months now. Any longer and they probably would try to sell for close to cost just to move it out of inventory.

[Danny83]

AD range is 55 to 60K my brother got one in July we went all over looking.

[RolexAuthority]

Trade value for a as new one is going to be in the low 40k usd so wherever you buy just bear that in mind

[winston]

£36,000 gbp

[jon_jon]

Fair sales price for an AD is the amount they are willing to let it go with sufficient profit for cash flow. If an AD is a family-based store located in a non-major city, where the local customer is not likely to pay $75K USD for a watch, they ARE going to discount more than a large chain retailer located in a major city like NYC. One of the skills of a seasoned high end watch buyer is to scope out the cash flow needs of a retailer and negotiate when the AD needs the cash fairly soon, rather than right after a group of tourists passed through and purchased a dozen Rolex watches the day before.

[Gaijin]

Originally Posted by Jason71

I read the OP (as I always do) and my reasoning for posting the price of the NIB from a trusted seller was this: If I can't get it from an AD for close to the price of the trusted seller, I'm not buying one. I'm not throwing thousands of dollars down the drain for some white gloves and Diet Coke.

The OP can do what he pleases with the information........use it as a starting point with an AD, buy it from a trusted seller, brag to his friends that he can buy a $75,000 watch off the internet for $52,000. It makes no difference to me.

(Gaijin, this was projected more in response to Ruud than you)

Jason my comment was not directed at you my friend. Its to those that just type "trusted seller" midway through a thread like it is some pearl of wisdom. Without checking where the OP is posting from and that the math might not work out for an OP that does not live in the States.

[cardstock]

This is not an entry level watch. It is a lifetime keeper watch. Resale should be the last thing on your mind buying this level of watch. You are buying it to enjoy it and to keep it.

Buying from a local AD is also a good long term strategy as the more that you buy from your AD, the better all deals in the future will most likely be. I do not have to even discuss price with my AD at this point. He tells me the number and I buy. It is a very good number but it is not as low as internet buying but I get to go into the store and try on many different items regularly. Because of this, I know my choice is good. This has value as I have no need to flip watches.

Maybe you want to flip watches and if you do, then buy somebody else's watch and save yourself money. Many people do this and it works for them.

When you buy a new car it looses value but you get use out of it. Sure you can sell it at some point but it is losing value every day but that is the way it goes with watches. Some just depreciate more than other (forget about appreciation in all but the very rarest of circumstances). So do you want a new Porsche or Ferrari that you can drive and enjoy for your life or do you want to buy a used Subaru that does not depreciate very fast. Both work for people. You just have to decide which strategy works best for you.

To answer your original question, $55k to $60k is a realistic number unless you are a Casino in Vegas and the price there is $75k.

[Jason71]

Originally Posted by Gaijin

Jason my comment was not directed at you my friend. Its to those that just type "trusted seller" midway through a thread like it is some pearl of wisdom. Without checking where the OP is posting from and that the math might not work out for an OP that does not live in the States.

I'm with you my friend

From what I have heard, you have prices there that rival the trusted sellers here......is that what you have experienced??

[Ruud Van Driver]

Originally Posted by Jason71

I read the OP (as I always do) and my reasoning for posting the price of the NIB from a trusted seller was this: If I can't get it from an AD for close to the price of the trusted seller, I'm not buying one. I'm not throwing thousands of dollars down the drain for some white gloves and Diet Coke.

The OP can do what he pleases with the information........use it as a starting point with an AD, buy it from a trusted seller, brag to his friends that he can buy a $75,000 watch off the internet for $52,000. It makes no difference to me.

(Gaijin, this was projected more in response to Ruud than you)

Your initial response would have been more helpful if you had included the caveat to the OP that he could use the price from a trusted seller as a base line and work it from there. Instead, you get your Alan's in a twist and decide to have a pop at me and hide it in a response to someone else.

Ok, whatever.

[RolexAuthority]

Originally Posted by winston

£36,000 gbp

Agreed about right I've rung round and reputable grey dealer bnib can be had for 31k gbp ( AD here in uk will offer 11% off the bat the rest is really how hard you can push them but they will give you lots of BS if they do walk away )

[Gaijin]

Originally Posted by Jason71

I'm with you my friend

From what I have heard, you have prices there that rival the trusted sellers here......is that what you have experienced??

Not always.. http://www.rolexforums.com/showthread.php?t=435220

There are still deals to be had, but the Yen has strengthened a bit against the dollar. Regardless the greys adjust their prices almost immediately when there is a big currency shift.

[tkerrmd]

Originally Posted by abqrolexfan

current msrp is $75,000. What would be a fair discount to look for from a rolex ad? I'm talking about a nib watch. Thanks!

10% plus no 7% tax so for me 17% YMMV

[Manofsteelpt]

Buy a pre-loved one for upper 40's and call it a day. Even at 20% off, you're still saving 12k or so (not including sales tax as most have a way around that)... Buy ur self a SS Daytona with the savings.

[KBM]

Originally Posted by tkerrmd

10% plus no 7% tax so for me 17% YMMV

That's one handsome watch.

[tkerrmd]

Originally Posted by kauebm

That's one handsome watch.

thanks my friend, it really is my personal favorite and will keep it forever and pass to my son, thats why I went the AD route, was more expensive but IMHO still worth it

[Sublover2166]

Originally Posted by AbqRolexFan

Current MSRP is $75,000. What would be a fair discount to look for from a Rolex AD? I'm talking about a NIB watch. Thanks!

Don't get your discount expectations up too high. Some ADs are charging full MSRP with no discount. Personally I would not pay more than 52-53K for BNIB. You are located in the US, there are trusted sellers in the for sale section here on the forum that have this watch available, BNIB. You will get a nice discount and not pay sales tax. And tax is a HEFTY sum on a purchase like this watch!

[Rolex addict]

There are very few AD's that keep them in stock. This could make negotiations a little more difficult. Not many people walk in and drop $75K on a watch.

[gwozhog]

If you can't get 20 percent off on a PM Rolex keep shopping because once you walk out the door with a full retail price PM Rolex you just lost 30-40 percent of your investment.

[Racerdj]

Listen to Ken so you will not be surprised later.

[Muzz]

Originally Posted by Ruud Van Driver

Seriously guys, no offence but I really wish people would read the OP before firing off the usual 'trusted seller' response. It isn't always helpful and the OP has specifically asked for the discount at an AD. If someone wants the experience of buying from an AD, complete with diet coke and white gloves, then the trusted seller route is not the way forward.

The only to find out for sure what sort of discount you can achieve at an AD is to visit several, try on the reference, show interest and then negotiate. You can try ringing around but from my own experience, very few will talk figures over the phone unless you have a standing relationship with them.

Here in Singapore (I appreciate you're in the US, so things could be different) I've been offered 20% straight off the bat without even asking. One AD told me that if I was seriously considering a purchase, he would talk to his manager and could most likely go higher. I would hope to be able to achieve at least 25%.

Good luck

Awesome Paul, as always, fantastic advice

[AbqRolexFan]

Thank you all for the feedback. Still mulling things over.

[denmanproject]

Originally Posted by Chewbacca

20% off should be easy in calgary while you're there. only 5% local tax and you're paying in US$

wear it home and its a souvenir.

Brinkhaus has one in stock, was there today

[AbqRolexFan]

Originally Posted by denmanproject

Brinkhaus has one in stock, was there today

That's the one I tried on!

[CHRONOLEX]

Preowned dealer told me he flipped one for 45.

[denmanproject]

Originally Posted by AbqRolexFan

That's the one I tried on!

Awesome!

[GB-man]

I use TRF pricing as a baseline for what I'm willing to pay. 20-25% wouldn't cut it for me on this piece. But I'm cheaper than others and have a good AD relationship

[RolexAuthority]

In 2013 platinum was approx $1700 a Troy ounce, It is now $925 a Troy ounce almost 50% cheaper (platinum used mainly in catalytic converters following VW scandal it's price has sunk) - yet the model continues to be sold at rrp no change. The current trade price is shockingly low compared to rrp

[Star Ferry]

From an AD it would run about 60k (20% off). If they tell you they can only do 10% off then try another AD.

[SMD]

Originally Posted by RolexAuthority

In 2013 platinum was approx $1700 a Troy ounce, It is now $925 a Troy ounce almost 50% cheaper (platinum used mainly in catalytic converters following VW scandal it's price has sunk) - yet the model continues to be sold at rrp no change. The current trade price is shockingly low compared to rrp

When have pm watch prices ever bore any relationship to the raw material spot price?

[Racerdj]

Originally Posted by tkerrmd

10% plus no 7% tax so for me 17% YMMV