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Old 25 March 2018, 09:20 AM   #1
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Said letter from Rolex
So it is, indeed, from Rolex (UK in this case, but Rolex nonetheless). Thank you for sharing
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Old 26 March 2018, 07:52 PM   #2
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Said letter from Rolex

Sorry but the use of words such as “recommends” and “encourage” are NOT rules.

These have been around for some time now - my AD still sells me watches unnamed, warranty in hand and stickers on - of course I ask them to remove them cause they can be a bastard.


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Old 26 March 2018, 07:53 PM   #3
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Originally Posted by lhawli View Post
Sorry but the use of words such as “recommends” and “encourage” are NOT rules.

These have been around for some time now - my AD still sells me watches unnamed, warranty in hand and stickers on - of course I ask them to remove them cause they can be a bastard.


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when your boss encourages you to stay late to get a project done, its not really a suggestion. Ultimately the AD is on the hook if these watches are flipped so most are heeding the "suggestion".

The UK is a very different situation to most places anyway in regard to flipping and scarcity.
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Old 26 March 2018, 08:07 PM   #4
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Originally Posted by tyler1980 View Post
when your boss encourages you to stay late to get a project done, its not really a suggestion. Ultimately the AD is on the hook if these watches are flipped so most are heeding the "suggestion".

The UK is a very different situation to most places anyway in regard to flipping and scarcity.

Different perceptions mate. If he encourages me to work after hours to get something done and I don’t, I may not get that promotion but surely I cannot be reprimanded for it!

Rules are rules and encouragements are, well just that. I am not debating the reality and the practice of UK ADs, just pointing out wrong facts that are being misinterpreted from the letter.


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Old 26 March 2018, 08:07 PM   #5
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Quote:
Originally Posted by lhawli View Post
Sorry but the use of words such as “recommends” and “encourage” are NOT rules.

These have been around for some time now - my AD still sells me watches unnamed, warranty in hand and stickers on - of course I ask them to remove them cause they can be a bastard.


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I never said they were rules, just posted the said picture people had mentioned!

My AD states their rules are sized and stickers removed, and now they have said certain models will have the warranty card withheld for 6-12 months, but like always they do make exceptions
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Old 26 March 2018, 08:12 PM   #6
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Quote:
Originally Posted by SC11 View Post
I never said they were rules, just posted the said picture people had mentioned!



My AD states their rules are sized and stickers removed, and now they have said certain models will have the warranty card withheld for 6-12 months, but like always they do make exceptions


Fair, apologies if I put words in your mouth. I just see many running off with this letter as a rule when it isn’t.

If Rolex recommends and encourages something, surely the AD can make it a rule, but that would be as you said AD specific and with exceptions to certain customers of course.

Cheers


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Old 26 March 2018, 08:14 PM   #7
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Originally Posted by lhawli View Post
Fair, apologies if I put words in your mouth. I just see many running off with this letter as a rule when it isn’t.

If Rolex recommends and encourages something, surely the AD can make it a rule, but that would be as you said AD specific and with exceptions to certain customers of course.

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my AD doesnt do this to me.... probably does with other people. So it depends on how well they know you. Some random person off the street and they are more skeptical so its a judgement call for sure. Its the trend, not an absolute.
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Old 25 March 2018, 09:19 AM   #8
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All for walk ins list allocation

And guarantee card withholding...

As for favouritism due to purchase history, shove it. Disgusting. The kind of short sighted mindless drivel frequented by certain evil dictators past and indeed present
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Old 25 March 2018, 11:12 AM   #9
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As for favouritism due to purchase history, shove it. Disgusting. The kind of short sighted mindless drivel frequented by certain evil dictators past and indeed present
But is there any part of the luxury industry that goes strictly by a some global waitlist? High end cars - no. High end leather goods - no. If there is so much demand such that Joe/Jane Schmo can queue up and then turn around and sell their new SkyD, GT3 or Birkin for an instant profit, first come, first served will go out the window.

It would be interesting to know how much of their profits dealers make from their "VIP" customers, compared to the regular clientele, but is hard to expect them to say know to the guy who buys a new car for each season or has their entire house decorated with Hermes trinkets.
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Old 25 March 2018, 10:03 AM   #10
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Retaining guaruntee cards and removing stickers is not an adequate solution to Rolex' Grey dealer problem.
Rolex are fooling themselves if they don't think they are becoming victims of their own success unless they implement a more robust solution to the initial sale and distribution of their watches.
The current arrangement is needlessly alienating their loyal customers to a degree and making Rolex appear arrogant which is ultimately damaging to the brand overall.
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Old 25 March 2018, 10:18 AM   #11
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No offense to all in the UK but I hope this type of nonsense doesn't spread across the pond to here in the US. But then again, you never know...
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Old 25 March 2018, 11:49 AM   #12
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No offense to all in the UK but I hope this type of nonsense doesn't spread across the pond to here in the US. But then again, you never know...
It will almost certainly if your grey prices keep rising. UK is just a few months ahead of US.
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Old 25 March 2018, 05:04 PM   #13
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No offense to all in the UK but I hope this type of nonsense doesn't spread across the pond to here in the US. But then again, you never know...
When the UK sneezes...
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Old 25 March 2018, 10:24 AM   #14
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Retaining the warranty card may make it harder for the owner to sell, but will have no impact on warranty use or transfer between owners. In the US at least, the warranty follows the watch, and whether the AD holds on to the plastic card or not, the owner of watch, no matter who that is, is entitled to use it.

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Old 25 March 2018, 12:38 PM   #15
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The easiest solution to all this drama is. Rolex worldwide only warranties the watch to the person whose name is on the card and the warranty no longer just follows the watch owner to owner. This will dramatically reduce the costs a Grey or flipper can sell a popular model for.
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Old 25 March 2018, 01:15 PM   #16
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The easiest solution to all this drama is. Rolex worldwide only warranties the watch to the person whose name is on the card and the warranty no longer just follows the watch owner to owner. This will dramatically reduce the costs a Grey or flipper can sell a popular model for.
People will still buy. The warranty thing is overrated. Only a tiny percentage of new watches ever need warranty work. I would still buy a new watch without a warranty. If something goes wrong, worse case scenario I pay RSC for a service to have it fixed.
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Old 25 March 2018, 04:30 PM   #17
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People will still buy. The warranty thing is overrated. Only a tiny percentage of new watches ever need warranty work. I would still buy a new watch without a warranty. If something goes wrong, worse case scenario I pay RSC for a service to have it fixed.
Yes, have my friends on lists for the SD43 and Deepsea Blue

Have told their AD they can remove the plastic and keep the warranty card

If it helps,,,,who knows

Got the card for my D-blue but asked to have plastic taken off

You wouldn't buy a Bentley and leave plastic on the stealing wheel...would you?
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Old 25 March 2018, 01:46 PM   #18
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The easiest solution to all this drama is. Rolex worldwide only warranties the watch to the person whose name is on the card and the warranty no longer just follows the watch owner to owner. This will dramatically reduce the costs a Grey or flipper can sell a popular model for.
Unfortunately that is not possible, at least in the US. The warranty follows the product in the US and not the owner. As long as the warranty hasn't expired, the company has to honor it regardless of who owns it, 1st buyer or 5th.
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Old 26 March 2018, 07:08 AM   #19
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The easiest solution to all this drama is. Rolex worldwide only warranties the watch to the person whose name is on the card and the warranty no longer just follows the watch owner to owner. This will dramatically reduce the costs a Grey or flipper can sell a popular model for.
Would not be legal in US.
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Old 26 March 2018, 07:36 PM   #20
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Would not be legal in US.
In Brazil as well.

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Old 26 March 2018, 07:40 PM   #21
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Would not be legal in US.
they could make the warranty non transferrable going forward if they wanted. They cant retroactively change it to watches already sold.

They could also go the AP route. They include a warranty sold with the watch which follows the watch and an additional warranty for registering. That second/additional warranty isnt part of the sale and CAN be made to be non transferrable. So, Rolex could sell all watches with a 90 day warranty hypothetically which follows the watch. Then the owner can register it with Rolex and get a 5 year extended warranty which is only for the original purchaser for example. That way secondary market watches would have no warranty.

There are plenty of ways to do it if they wanted.
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Old 26 March 2018, 07:58 PM   #22
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they could make the warranty non transferrable going forward if they wanted. They cant retroactively change it to watches already sold.

They could also go the AP route. They include a warranty sold with the watch which follows the watch and an additional warranty for registering. That second/additional warranty isnt part of the sale and CAN be made to be non transferrable. So, Rolex could sell all watches with a 90 day warranty hypothetically which follows the watch. Then the owner can register it with Rolex and get a 5 year extended warranty which is only for the original purchaser for example. That way secondary market watches would have no warranty.

There are plenty of ways to do it if they wanted.

I’m no expert and I’ve never purchased from Grey Dealer (don’t intend to either).

But doesn’t the warranty card has to have an AD stamp for warranty to work? Do you get that even when buying from Grey? Based on what I read, most come with blank cards and no cards at all!


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Old 27 March 2018, 04:54 AM   #23
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they could make the warranty non transferrable going forward if they wanted. They cant retroactively change it to watches already sold.

They could also go the AP route. They include a warranty sold with the watch which follows the watch and an additional warranty for registering. That second/additional warranty isnt part of the sale and CAN be made to be non transferrable. So, Rolex could sell all watches with a 90 day warranty hypothetically which follows the watch. Then the owner can register it with Rolex and get a 5 year extended warranty which is only for the original purchaser for example. That way secondary market watches would have no warranty.

There are plenty of ways to do it if they wanted.
Buy a lottery ticket.

Just my
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Old 25 March 2018, 10:25 AM   #24
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Any measure that improves the average buyer's access to the watch they want is good.

If that means I might have restrictions placed on my reselling of a watch I bought within 12 months of purchase because I don't have the guarantee card then so be it. I'm ok with that.
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Old 25 March 2018, 10:42 AM   #25
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But it won’t.

Many ADs sell to grey market knowingly. They will just find ways of circumventing their own rules.

All this letter says is that lists are just a list of names. High value clients will always get first refusal.
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Old 25 March 2018, 10:51 AM   #26
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Next.

What a terrible situation.
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Old 25 March 2018, 11:06 AM   #27
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Old 25 March 2018, 11:16 AM   #28
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cool.
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Old 25 March 2018, 11:40 AM   #29
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Anyone who has passed an introductory economics course understands that shortages exist when prices are below the "market price." Raise the prices and most of these problems will go away. Watches will go to the consumers that value them the most and the grey market will shrink.
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Old 25 March 2018, 12:19 PM   #30
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it’s time Rolex and Ads get rid of the flippers and hoarders who trade
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