ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX
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27 November 2018, 02:54 AM | #1 |
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Rolex boutique vs AD
Are the boutiques owned and operated by Rolex?
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27 November 2018, 02:56 AM | #2 |
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27 November 2018, 03:37 AM | #3 |
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5th Ave store in NYC is O&O by Wempe.
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27 November 2018, 03:58 AM | #4 |
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SF Boutique is operated by Tourneau.
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27 November 2018, 04:24 AM | #5 |
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So they are just isolated Rolex stores operated by an AD?
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27 November 2018, 04:27 AM | #6 |
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27 November 2018, 04:27 AM | #7 |
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27 November 2018, 04:15 AM | #8 |
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Same goes for the stores I know in the Middle East and South America.
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27 November 2018, 04:24 AM | #9 |
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I believe they only own the one in Switzerland.
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27 November 2018, 05:59 AM | #10 |
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27 November 2018, 06:29 AM | #11 |
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27 November 2018, 01:52 PM | #12 |
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27 November 2018, 04:18 PM | #13 |
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27 November 2018, 05:03 AM | #14 |
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Most UK Rolex boutiques are owned/operated by the Aurum Holdings.
The flagship store opposite Harrods is owned by Bucherer UK. |
27 November 2018, 05:37 AM | #15 |
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Rolex boutique is nothing more than an AD that only sells Rolex timepieces, nothing else. They are supposed to have every reference watch in stock and displayed but with the current situation, that is simply not happening.
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27 November 2018, 06:48 AM | #16 | |
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Quote:
Having the Rolex license gives their jewelry store credibility over other neighboring jewelry stores so they use that to their advantage and have higher prices on the cuff-links and engagement rings that pay the bills each month. So when we have the passionate conversations about AD's selling desirable sport models out the back door to grey dealers, it needs to be put in context. That incremental $5K made from a grey may sound like chump-change on the scale of almighty international Rolex but to a small family-owned business it is significant money and that's why they do it. |
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27 November 2018, 11:25 AM | #17 | |
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Quote:
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27 November 2018, 11:36 AM | #18 | |
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Quote:
Ben Bridge is a good example. Tourneau another. Geary's of California runs several 'boutiques' but their business also includes engagement rings and dinnerwear, they've just chosen to put up a shop with only Rolex product. The bigger point here is that Rolex is not Apple. They are not interested in managing the process all the way from product concept to retail store operations. They conceive, design, engineer, manufacture, and ship some of the greatest watches in the world. But their responsibility and interest ends there. Once it's put on a truck and shipped out their work is done, they have plausible deniability on all the drama thereafter. |
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27 November 2018, 11:41 AM | #19 | |
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Quote:
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27 November 2018, 06:12 AM | #20 |
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One of our local AD's has been a Rolex dealer (exclusive, no other watch brands) since 1953! Multi-generational family owned.
And they are a GREAT AD. No gray market games, no deposits, no phone sales, no dealing other than with walk-in buyers. They do get a lot of travelers/visitor traffic, but these vacationing looky-loo's from other countries never buy anything.
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27 November 2018, 09:14 AM | #21 |
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Gearys owns the Rolex Boutique on Rodeo Drive in Beverly Hills. Also the adjoining Patek Boutique.
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27 November 2018, 09:44 AM | #22 |
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I think they also own the Rolex Boutique in Century City.
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27 November 2018, 09:51 AM | #23 |
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The newish Rolex Boutique in Houston is also operated by a long time AD, but Rolex helped them by not allowing other AD's to sell Rolex near the Boutique, namely Tourneau and Ben Bridges.
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27 November 2018, 10:51 AM | #24 |
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Rolex also tend to consolidate a couple ADs to a single Boutique. Allows the Boutique to operate with a few more watches and "better" selection and also eliminates a bit of the competition as a reward for their investment and "stricter" policy.
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27 November 2018, 11:18 AM | #25 |
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Do the boutiques also sell jewelry or just Rolex watches (and maybe Rolex branded accessories)?
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27 November 2018, 11:44 AM | #26 |
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Boutiques operate with a few more watches and nicer selection. Also eliminates a bit of the competition as a reward for their investment and stricter policy. Watches only!!
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27 November 2018, 01:12 PM | #27 |
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In Hong Kong and Singapore, Rolex boutique = AD
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27 November 2018, 02:32 PM | #28 |
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Not necessarily, in my country both boutique and AD are owned by the same company.
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