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Fleetlord · 25 March 2019, 03:55 AM

Based upon Basel 2019, Seiko is going more upscale...not just GS, which is already upscale and going MORE upscale themselves, but SEIKO...

There are now Prospex LX watches that retail for $5000 and above.

The problem I see is that when Seiko is thought of by the general public, this comes to mind:

https://www.macys.com/shop/product/s...%26slotId%3D38

There are many like the above. Hideous to a WIS...

Some deeply discounted, under $500 fashion styled watch found at Macy's or the usual mall jewelry outlets....

While this pricing disparity has existed for some time already, there is an increased focus by Seiko to move upscale...so the chasm is widening.

Can the new Seiko branded upscale references co-exist with the low tier fashion references?

Should Seiko eliminate these inexpensive references and commit to upscale?

Should they rename and create a new brand to funnel them through?

Should they keep on keeping on?

What say you?

View Poll Results: Should Seiko exit the low tier watch business?
YES. Get rid of the cheap stuff.	12	15.00%
NO. Upscale and Low Tier can live together under Seiko Brand.	68	85.00%
Voters: 80. You may not vote on this poll

25 March 2019, 03:55 AM	#1
Fleetlord 2024 Pledge Member Join Date: May 2013 Location: Vain Posts: 6,014	Should Seiko stop making low tier references? Based upon Basel 2019, Seiko is going more upscale...not just GS, which is already upscale and going MORE upscale themselves, but SEIKO... There are now Prospex LX watches that retail for $5000 and above. The problem I see is that when Seiko is thought of by the general public, this comes to mind: https://www.macys.com/shop/product/s...%26slotId%3D38 There are many like the above. Hideous to a WIS... Some deeply discounted, under $500 fashion styled watch found at Macy's or the usual mall jewelry outlets.... While this pricing disparity has existed for some time already, there is an increased focus by Seiko to move upscale...so the chasm is widening. Can the new Seiko branded upscale references co-exist with the low tier fashion references? Should Seiko eliminate these inexpensive references and commit to upscale? Should they rename and create a new brand to funnel them through? Should they keep on keeping on? What say you?

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