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Flybak · 6 January 2020, 01:49 AM

Definitely price - as was mentioned above, if the differential were nominal, most would certainly value the more exclusiveness and the weight comes with a precious metal option. Yes, some prefer lighter, but more often people talk about the heft of gold/platinum in a positive light.

A secondary consideration in today's world is that many are taken by the notion of resale values being a significant premium over MSRP for stainless steel sport references relative to their precious metal counterparts, which is part of the hype-factor.

ltmgeller · 6 January 2020, 01:49 AM

Quote:

Originally Posted by 4 Aussies

Affordability! The lower the price, the more can afford!
Dollars and cents!!

X2, I have to agree.

Rashid.bk · 6 January 2020, 01:53 AM

Why are Toyota Rav4s more popular than Lamborghini Urus.
Why are Honda Accords more popular than 911 GT3s.

It's not that complicated man, it's price. Stainless steel isn't more popular, it's just cheaper, ie more affordable by more people, and as such more people will chose to buy that.

BroncoOne · 6 January 2020, 02:31 AM

The lower price point makes it accessible to a much wider audience of consumers, so, more potential buyers, more demand. Combine that with style trends favoring the looks of the Daytonas, Subs and GMTS.

As the prices rise in the aftermarket, that may or may not change the equation.

pj1369 · 6 January 2020, 02:36 AM

I think it has to do with price, value (the markup is much higher), and durability (SS is much stronger than gold - platinum is another story however).

Sent from my iPhone using Tapatalk

BrianSims · 6 January 2020, 02:50 AM

SS is more suitable to everyday usage cause SS is strong material then any other PM I suppose. But ofcourse impossible to ignore price factor as well

collarcity · 6 January 2020, 02:51 AM

Cost is the biggest reason, yes, but gold is also impractical. It also doesn't make sense on a sports watch.

LDN · 6 January 2020, 03:12 AM

Price as well as cultural!

HogwldFLTR · 6 January 2020, 03:15 AM

As others have said, three reasons: price, price, and....price.

BillA · 6 January 2020, 03:17 AM

Price. For a lower price, you are getting same watch.

schoolboy · 6 January 2020, 03:26 AM

Quote:

Originally Posted by Flybak

Definitely price - as was mentioned above, if the differential were nominal, most would certainly value the more exclusiveness and the weight comes with a precious metal option. Yes, some prefer lighter, but more often people talk about the heft of gold/platinum in a positive light.

A secondary consideration in today's world is that many are taken by the notion of resale values being a significant premium over MSRP for stainless steel sport references relative to their precious metal counterparts, which is part of the hype-factor.

Agree

Mr. Miami · 6 January 2020, 03:30 AM

Thanks for all the insight!

charlesheung · 6 January 2020, 03:35 AM

I think is the price range more suit most people who are new into this brand with limited budget, and SS are more suitable in most occasion.

csaltphoto · 6 January 2020, 03:42 AM

It's a lot of things. Certainly price. You get the same movement for less money. Durability too although Platinum is pretty durable and even more corrosion resistant than 904L. Changing tastes toward more neutral colors for jewelry. And even an acceptance for SS as jewelry. Weight is a factor too. I think steel hits kind of a sweet spot between substantial and too much. A titanium watch is super durable but feels kind of light and cheap. Like aluminum. Platinum is pretty heavy. Not sure everyone wants a watch that heavy. Tungsten would be durable and corrosion resistant too and weigh about the same as 18K gold. Cool looking as well. Tough to machine though. Looks like a few watches have been made from it but it hasn't caught on.

powerfunk · 6 January 2020, 03:46 AM

It's really not just the price. Nor is it a fleeting fashion/trend.

There have been watch books devoted specifically to steel watches since at least the 1990's. One could make the case that it's objectively the most practical watch case material.

mdx77 · 6 January 2020, 03:54 AM

Price and hype...there was a time not too long ago where Panerai watches were selling on the grey market for double or more. Now you can’t give them away. J/k, point is, everything is cyclical and we are in the best economy arguably in over 20 years. And that’s just about as long as I’ve been collecting/trading. If the market drops, and shit hits the fan, let’s see how much your Batman and Pepsi is worth. Inventory is inventory and it costs money to hold onto stock. Some of these dealers are on borrowed time sitting on these watches and it is inevitable. If 2008 happens again, there’s going to be a lot of unhappy people out there and you’ll be kicking yourself for not investing in the PM, because that’s where the money truly is.

jrs146 · 6 January 2020, 03:56 AM

Price, of course. But can’t only be. There are many steel watches that sell for more than gold/platinum watches from other brands. So there must be more than just price alone.

DRKBC · 6 January 2020, 03:57 AM

Such a big multiple to get to a PM piece over stainless it makes it hard to afford and to justify. I like the WG sub and the platinum DD but will I buy one at the current prices ... not in this lifetime.

Wcdhtwn · 6 January 2020, 04:07 AM

This may be less of a factor, but the guts of all PM’s with SS counterparts are exactly the same. You don’t get an upgraded movement for the $60,000 MSRP difference between the SS Daytona and the Platinum one.

csaltphoto · 6 January 2020, 04:32 AM

Quote:

Originally Posted by Wcdhtwn

This may be less of a factor, but the guts of all PM’s with SS counterparts are exactly the same. You don’t get an upgraded movement for the $60,000 MSRP difference between the SS Daytona and the Platinum one.

And that markup is a little tough to swallow as well. It's about 8K worth of Platinum. For some folks that doesn't matter but that seems like a lot, even in the world of jewelry where big markups on raw materials are the norm.

replicator · 6 January 2020, 05:41 AM

I think price for the hyped SS models makes the PM look like great value, especially in the resale market.

I’ll always like to have a sub or two in SS as a beater but why pay/keep 22-25k for a SS daytona when you can get a PM model for a couple of K more?

jrox · 6 January 2020, 05:47 AM

Price. Too many people can afford to buy SS.

logo · 6 January 2020, 06:01 AM

Quote:

Originally Posted by replicator

I think price for the hyped SS models makes the PM look like great value, especially in the resale market.

I’ll always like to have a sub or two in SS as a beater but why pay/keep 22-25k for a SS daytona when you can get a PM model for a couple of K more?

Why pay 10K for a beater lol?

subtona · 6 January 2020, 06:16 AM

They share the same movement, ie performance is identical.

Pm service for case finishing and replacement bracelet for example is much more expensive.

Brew · 6 January 2020, 06:23 AM

"I don't know. I just can't help myself!"

It's the herd chasing shiny baubles; the cheaper ones.

joli160 · 6 January 2020, 06:26 AM

Quote:

Originally Posted by BrianSims

SS is more suitable to everyday usage cause SS is strong material then any other PM I suppose. But ofcourse impossible to ignore price factor as well

No, it really makes no different in wear.
A general misconception by non PM owners.
Any gold Rolex is perfectly suitable for daily wear and don't need pampering

RHIII · 6 January 2020, 06:32 AM

I’m not sure if it is more popular more so that it is (well used to be) more accessible. That paradigm has shifted, at least for now. Primarily I would say based on the price points. Not everyone can (or wants to) spend PM prices for a watch - there are some that wear only PM watches.

Mr. Miami · 6 January 2020, 06:44 AM

Quote:

Originally Posted by RHIII

I’m not sure if it is more popular more so that it is (well used to be) more accessible. That paradigm has shifted, at least for now. Primarily I would say based on the price points. Not everyone can (or wants to) spend PM prices for a watch - there are some that wear only PM watches.

I don’t own a DD yet, but I’d fall into that group. I just feel that if I spend the money on a Rolex, it has to be a PM one for me. Just how I feel.

Rollied · 6 January 2020, 06:58 AM

I feel like style/preference > price. Currently in the grey market, the BLNRs and BLROs go for ~$15k whereas CHNRs are ~$16k. People are paying much higher premiums to get their hands on the SS models. Seems like price isn’t that big of a factor. Or maybe that’s just the case of the GMTs.

BrianSims · 6 January 2020, 07:00 AM

Quote:

Originally Posted by joli160

No, it really makes no different in wear.
A general misconception by non PM owners.
Any gold Rolex is perfectly suitable for daily wear and don't need pampering

I have both PM and SS rolex and I think in opposite way

6 January 2020, 03:15 AM	#39
HogwldFLTR 2024 ROLEX SUBMARINER 41 Pledge Member Join Date: Aug 2012 Real Name: Lee Location: 42.48.45N70.48.48 Watch: Too many to list! Posts: 33,693	SS more Popular than PM. Why? As others have said, three reasons: price, price, and....price. __________________ Troglodyte in residence! https://www.rolexforums.com/showthread.php?t=808599

6 January 2020, 03:54 AM	#46
mdx77 "TRF" Member Join Date: Jan 2008 Real Name: Kurt Location: Philly Burbs!! Posts: 3,296	Price and hype...there was a time not too long ago where Panerai watches were selling on the grey market for double or more. Now you can’t give them away. J/k, point is, everything is cyclical and we are in the best economy arguably in over 20 years. And that’s just about as long as I’ve been collecting/trading. If the market drops, and shit hits the fan, let’s see how much your Batman and Pepsi is worth. Inventory is inventory and it costs money to hold onto stock. Some of these dealers are on borrowed time sitting on these watches and it is inevitable. If 2008 happens again, there’s going to be a lot of unhappy people out there and you’ll be kicking yourself for not investing in the PM, because that’s where the money truly is. __________________ “This is your last chance. After this, there is no turning back. You take the BLUE pill - the story ends; you wake up in your bed and believe whatever you want to believe. You take the RED pill - you stay in Wonderland, and I show you how deep the rabbit hole goes.” Rolex Submariner 116610LV Hulk \| Rolex GMT 16710 Pepsi \| Omega Speedmaster “Speedy Tuesday” \| Tudor Black Bay 79220R “ETA Rose” \| Tudor Pelagos Blue Dial \| Rolex Submariner Yellow Gold 116618LB \| Rolex Milgauss “Z-Blue” 116400GV

6 January 2020, 03:56 AM	#47
jrs146 "TRF" Member Join Date: Aug 2011 Real Name: Josh Location: Lost in time Watch: Me Nae Nae Posts: 9,823	Price, of course. But can’t only be. There are many steel watches that sell for more than gold/platinum watches from other brands. So there must be more than just price alone. __________________ "Sometimes the songs that we hear are just songs of our own." -Jerome J. Garcia, Robert C. Hunter

6 January 2020, 06:16 AM	#54
subtona "TRF" Member Join Date: Jan 2011 Real Name: gus Location: East Coast Watch: APK & sometimes Y Posts: 26,599	They share the same movement, ie performance is identical. Pm service for case finishing and replacement bracelet for example is much more expensive. __________________

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6 January 2020, 01:49 AM	#31
Flybak "TRF" Member Join Date: Dec 2015 Location: Canada Watch: Enthusiast Posts: 1,606	Definitely price - as was mentioned above, if the differential were nominal, most would certainly value the more exclusiveness and the weight comes with a precious metal option. Yes, some prefer lighter, but more often people talk about the heft of gold/platinum in a positive light. A secondary consideration in today's world is that many are taken by the notion of resale values being a significant premium over MSRP for stainless steel sport references relative to their precious metal counterparts, which is part of the hype-factor.

6 January 2020, 01:53 AM	#33
Rashid.bk "TRF" Member Join Date: Jan 2009 Location: Dallas Watch: 12800ft = 3900m Posts: 11,173	Why are Toyota Rav4s more popular than Lamborghini Urus. Why are Honda Accords more popular than 911 GT3s. It's not that complicated man, it's price. Stainless steel isn't more popular, it's just cheaper, ie more affordable by more people, and as such more people will chose to buy that.

6 January 2020, 02:31 AM	#34
BroncoOne "TRF" Member Join Date: Dec 2019 Location: Boston Posts: 1,335	The lower price point makes it accessible to a much wider audience of consumers, so, more potential buyers, more demand. Combine that with style trends favoring the looks of the Daytonas, Subs and GMTS. As the prices rise in the aftermarket, that may or may not change the equation.

6 January 2020, 02:36 AM	#35
pj1369 "TRF" Member Join Date: Nov 2016 Location: DC Watch: Rolex BLNR126720 Posts: 340	I think it has to do with price, value (the markup is much higher), and durability (SS is much stronger than gold - platinum is another story however). Sent from my iPhone using Tapatalk

6 January 2020, 02:50 AM	#36
BrianSims "TRF" Member Join Date: Oct 2015 Location: Fort Lauderdale Watch: YM everose 40 Posts: 21	SS is more suitable to everyday usage cause SS is strong material then any other PM I suppose. But ofcourse impossible to ignore price factor as well

6 January 2020, 02:51 AM	#37
collarcity "TRF" Member Join Date: Jun 2015 Real Name: Mark Location: New York Watch: 16570, 14060M Posts: 379	Cost is the biggest reason, yes, but gold is also impractical. It also doesn't make sense on a sports watch.

6 January 2020, 03:12 AM	#38
LDN "TRF" Member Join Date: Aug 2019 Location: USA Posts: 647	Price as well as cultural!

6 January 2020, 03:17 AM	#40
BillA 2024 Pledge Member Join Date: Mar 2007 Location: US Posts: 3,878	Price. For a lower price, you are getting same watch.

6 January 2020, 03:30 AM	#42
Mr. Miami "TRF" Member Join Date: Dec 2019 Location: United States Posts: 881	Thanks for all the insight!

6 January 2020, 03:35 AM	#43
charlesheung "TRF" Member Join Date: Jan 2019 Location: HK Posts: 100	I think is the price range more suit most people who are new into this brand with limited budget, and SS are more suitable in most occasion.

6 January 2020, 03:42 AM	#44
csaltphoto "TRF" Member Join Date: Jan 2019 Location: US Watch: sub Posts: 2,429	It's a lot of things. Certainly price. You get the same movement for less money. Durability too although Platinum is pretty durable and even more corrosion resistant than 904L. Changing tastes toward more neutral colors for jewelry. And even an acceptance for SS as jewelry. Weight is a factor too. I think steel hits kind of a sweet spot between substantial and too much. A titanium watch is super durable but feels kind of light and cheap. Like aluminum. Platinum is pretty heavy. Not sure everyone wants a watch that heavy. Tungsten would be durable and corrosion resistant too and weigh about the same as 18K gold. Cool looking as well. Tough to machine though. Looks like a few watches have been made from it but it hasn't caught on.

6 January 2020, 03:46 AM	#45
powerfunk "TRF" Member Join Date: Jul 2011 Real Name: Rob Location: Boston, MA Watch: 1530 Posts: 3,799	It's really not just the price. Nor is it a fleeting fashion/trend. There have been watch books devoted specifically to steel watches since at least the 1990's. One could make the case that it's objectively the most practical watch case material.

6 January 2020, 03:57 AM	#48
DRKBC "TRF" Member Join Date: Mar 2008 Location: Canada Watch: 114060, BLNR Posts: 739	Such a big multiple to get to a PM piece over stainless it makes it hard to afford and to justify. I like the WG sub and the platinum DD but will I buy one at the current prices ... not in this lifetime.

6 January 2020, 04:07 AM	#49
Wcdhtwn "TRF" Member Join Date: Aug 2015 Location: Houston Watch: SkyD, SD43, GMT2 Posts: 5,061	This may be less of a factor, but the guts of all PM’s with SS counterparts are exactly the same. You don’t get an upgraded movement for the $60,000 MSRP difference between the SS Daytona and the Platinum one.

6 January 2020, 05:41 AM	#51
replicator "TRF" Member Join Date: Sep 2012 Location: Canada Watch: Rolex/AP Posts: 341	I think price for the hyped SS models makes the PM look like great value, especially in the resale market. I’ll always like to have a sub or two in SS as a beater but why pay/keep 22-25k for a SS daytona when you can get a PM model for a couple of K more?

6 January 2020, 05:47 AM	#52
jrox "TRF" Member Join Date: Dec 2019 Location: London, UK Posts: 159	Price. Too many people can afford to buy SS.

6 January 2020, 06:23 AM	#55
Brew "TRF" Member Join Date: Mar 2018 Real Name: Larry Location: Finger Lakes Posts: 6,007	"I don't know. I just can't help myself!" It's the herd chasing shiny baubles; the cheaper ones.

6 January 2020, 06:32 AM	#57
RHIII Member Join Date: Jul 2014 Real Name: Roger Location: ... Watch: AP/Rolex/PP Posts: 6,309	I’m not sure if it is more popular more so that it is (well used to be) more accessible. That paradigm has shifted, at least for now. Primarily I would say based on the price points. Not everyone can (or wants to) spend PM prices for a watch - there are some that wear only PM watches.

6 January 2020, 06:58 AM	#59
Rollied 2024 Pledge Member Join Date: Jul 2019 Location: Bay Area, CA Posts: 833	I feel like style/preference > price. Currently in the grey market, the BLNRs and BLROs go for ~$15k whereas CHNRs are ~$16k. People are paying much higher premiums to get their hands on the SS models. Seems like price isn’t that big of a factor. Or maybe that’s just the case of the GMTs.

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