How Rolex and Ferrari are the same...

[cszy67]

Maybe it has been discussed previously but it sure seems like Rolex's business model is slowly becoming much like Ferrari's. Read this list of Ferrari requirements and ask yourself if Rolex is slowly adopting, or planning to adopt, many of the same requirements.

#1 - The fastest and most certain way to purchase a Ferrari is used. Going through a Ferrari dealership is a long and tedious process and even if you are able to place an order your vehicle is most likely a year or so away from being delivered.
#2 - Just because you have enough money, Ferrari will not sell you a vehicle. Owners are selected based upon criteria that include how enthusiastic you are regarding the brand, your purchase history, how many official events you attend, etc.
#3 - Ferrari encourages long and lasting relationships with individual dealerships. An unknown person may walk in with a bag of money ready to purchase a brand new, highly desirable model, and only be offered an older used vehicle for an initial purchase.
#4 - Ferrari has a preferred owners list. They will not admit it although many potential purchasers who have had long relationships, strong brand advocacy, etc. still do not have the opportunity to purchase new.
#5 - Ferrari requires an owner to own a vehicle for a minimum of one year prior to offering it for sale to another party. This prevents flipping since many of the most desirable vehicles are worth several times their original price even before being delivered.
#6 - Ferrari has a first right of refusal if you do decide to sell your vehicle. This is an interesting way to control the market.
#7 - Only cool people can purchase a new Ferrari. What I mean by that is if there is a problem you do not go public, post pictures, etc. If a problem is discovered, keep cool, contact the dealer, smile and enjoy your ride.

In summary, it does appear as if Rolex are possibly adopting a similar business model. It would be very interesting to walk into an authorized dealer for the first time prepared to purchase a brand new Daytona only to walk out with a certified pre-owned Explorer, Oyster Perpetual, etc. Then begins the relationship building. Who knows, maybe official Rolex events will become popular in regions.

BTW - I do not own a Ferrari although my son has driven a 458 and 488 on a private racetrack. This information was collected from watching a few videos and doing some reading.

What are your thoughts?