Are you a "luxury watch" or a "tool watch" person?

[Psmith]

A Rolex is a luxury product

I don't see the point of trying to label a luxury watch in different ways, especially in a way that the manufacturer itself would not do

We buy them because we like them, not because we need them. Sure, they tell the time but that's hardly the point. And after all, it's a standard TRF joke to say something like "I look at my watch 100 times a day and still don't know what the time is"