Why are people obsessing over getting the hard to obtain models?

[CEITS]

Outside of extremely rare rare watches the price of used watches have shown to decrease in value (yup even the pepsi gmt).

The wait is ridiculous, you have to spend at an AD, buying in the secondary market (grey) is at a premium.

If this was art and you had to do this to a dealer (invest in the gallery, show up to gallery openings. prove you are not a flipper, etc) I would understand since the painting is unique and most likely to increase in value for hard to attain paintings. I personally bought a painting for 30k and if I sold in the secondary market (auction) it would fetch 200k net in less than a year. The wait for this artists piece is insane. People are on a long wait list. But the ROLEX market is on the same level so just curious as to why.

But why ROLEX? Do people here think about this? The amount of time it takes?

I get because we enjoy as a hobby but some here look at it as investment.